The Clean Project

What The Clean Project does

The Clean Project is a French non-profit association (association déclarée under SIREN 928 513 662) founded in 2024 by World 800m Champion Pierre-Ambroise Bosse and Bryan Cantero. Operating from a registered address at TBS Education in Paris's 15th arrondissement, the organization describes itself as the first eco-citizen festival in France, staging large-scale public cleanup events that combine sport, culture, and environmental engagement across Paris and Lyon. As of the latest reporting it has mobilized over 20,000 participants, collected more than 1 million cigarette butts cumulatively, and run 4 festivals since inception, with a Paris Bastille event on May 30, 2026 designated as the national closing of Mégothon 2026 and a Lyon event planned for October 2026.

The organization's core offering is the festival experience itself, built around urban cleanup activities (cigarette butts, cans, plastics), recycling-awareness workshops led by professionals, team-building challenges, and festive programming such as music and giant karaoke. A four-tier corporate sponsorship system (EQUIPE at €90/participant, PREMIUM with a 9m2 stand, MAJEUR with an 18m2 stand and speaking opportunities, and OFFICIEL offering 100m2 co-branded alley and festival co-naming) monetizes B2B engagement, while public participation is free. A beta mobile application at app.thecleanproject.fr extends the platform into digital channels. The technology stack is described as not applicable given the event-based model.

The Clean Project's go-to-market is event-driven and community-led, leveraging Bosse's athletic profile for media credibility and a partnership network that includes Mégothon (national cigarette butt initiative), Ville de Lyon and Eau de Paris (public-sector legitimacy), and entertainment/media brands (KaraFun, NRJ-Agir pour la Planète, Ozmose, Fresh). Press coverage spans Hugo Décrypte, BFM TV, Brut, L'Équipe, Le Progrès, and NRJ. Customer segments are hybrid: corporate enterprises (team-building and CSR), schools (environmental education), local authorities (civic mobilization), and individual citizens (volunteer participation). Distribution is direct via festivals in two French regions (Île-de-France and Auvergne-Rhône-Alpes), with Mégothon functioning as a channel/reseller for event listings and cleanup scheduling.

Name

The Clean Project

Legal name

THE CLEAN PROJECT

Website

https://thecleanproject.fr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

The Clean Project is a French non-profit association founded in 2024 that organizes eco-citizen festivals in Paris and Lyon, combining urban cleanups, sport, and culture to mobilize citizens, corporations, schools, and municipalities around environmental engagement.

Ownership category

akta.pro rank

Product category

Environmental Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Amusement and Recreation Industries (71399), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

akta.pro secondary industries

Special Event & Venue Waste Collection (Short-Term) (BPALAAAF), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Eco-citizen festivals
• Urban cleanup events
• Corporate team building
• Environmental engagement
• Cigarette butt collection

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Team Packages: The Clean Project generates revenue through paid corporate team participation packages (EQUIPE, PREMIUM, MAJEUR, OFFICIEL tiers) at their cleanup festivals. Companies pay per participant or as a whole package for visibility and team engagement activities.
2. Festival Participation: Free public participation in festivals, with the event serving as a platform for corporate sponsorships, partner visibility, and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Clean Project organizes eco-citizen festivals in France that combine sport, culture, and environmental cleanup, mobilizing citizens, schools, and enterprises to collect cigarette butts, cans, plastics, and other urban waste. Revenue comes from corporate sponsorship packages (EQUIPE, PREMIUM, MAJEUR, OFFICIEL tiers) that give companies team-challenge participation, branded stands, and varying levels of festival visibility, while public festival access remains free.

Product overview

The Clean Project is an eco-responsible festival organization that operates as a single unified event concept, combining collective cleanups with sports, culture, and environmental engagement. The company offers corporate sponsorship packages (EQUIPE, PREMIUM, MAJEUR, OFFICIEL) that provide varying levels of visibility, team participation, and engagement opportunities at their festivals. Additionally, the company is developing a beta mobile application to support their festival operations. Their core offering is the festival experience itself, with corporate packages serving as the primary revenue model for B2B engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• The Clean Project Festival An eco-citizen festival that combines sport, culture, and environmental engagement by organizing collective urban cleanups (cigarette butts, cans, plastics) while mobilizing citizens, enterprises, and schools around festive activities such as eco-village, outdoor games, and giant karaoke. Held publicly in Paris and Lyon with free access for general attendees.
• The Clean Project App (Beta) Beta mobile application supporting festival operations, currently in development to extend engagement beyond in-person festival events.

Quantifiable outcome

• 20,000+ people mobilized since 2024
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MégothoncoreStrategic or Co-development Partner · 1 January 2024The Clean Project serves as the closing event for Mégothon, France's national cigarette butt collection initiative. The partnership involves co-organizing cleanup festivals, with The Clean Project hosting the national closing ceremony (e.g., Paris Bastille May 30, 2026 for Mégothon 2026).
• Ville de LyoncoreStrategic or Co-development PartnerThe City of Lyon is a municipal partner supporting The Clean Project festivals in Lyon. They provide venue access and local legitimacy for environmental cleanup events.
• Eau de ParisminorGTM or Marketing PartnerEau de Paris, the public water utility of Paris, partners with The Clean Project as a trusted reference organization, contributing to environmental credibility.
• KaraFunminorGTM or Marketing PartnerKaraFun, a karaoke entertainment company, supports The Clean Project festivals, providing entertainment elements like giant karaoke at events.
• OzmoseminorGTM or Marketing PartnerOzmose is listed as a partner organization, contributing to The Clean Project's network of environmental and entertainment collaborators.
• FreshminorGTM or Marketing PartnerFresh is a partner organization supporting The Clean Project's eco-citizen festivals and environmental mission.
• NRJ - Agir pour la PlanèteminorGTM or Marketing PartnerNRJ radio's environmental initiative 'Agir pour la Planète' partners with The Clean Project for media coverage and audience reach.
• #MonMégotOùIlFautminorGTM or Marketing PartnerAnti-littering campaign #MonMégotOùIlFaut is a partner supporting awareness around cigarette butt collection at The Clean Project events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mégothon: National French citizen mobilization platform for cigarette butt collection that The Clean Project partners with directly. Mégothon organizes the recurring pickup calendar across France; The Clean Project serves as the closing ceremony. Both mobilize citizens around cigarette butt cleanup with overlapping participants and geography.
• Cleanwalk: French community-driven cleanup initiative that organizes recurring citizen cleanups across France. Operates in the same eco-citizen mobilization category as The Clean Project, with similar geography and target participants (citizens and corporate groups), competing for the same volunteer and CSR audience.

Emerging players

• Too Good To Go: Citizen-facing environmental impact app that mobilizes consumers around food waste reduction through a mobile platform with corporate B2B partnerships. Comparable as a citizen-mobilization environmental platform with overlapping French audience and similar blending of consumer action, app technology, and corporate sponsorship revenue.

Broad incumbents

• WWF France: Major environmental NGO operating in France with corporate partnership programs, citizen mobilization campaigns, and large-scale events. Comparable as an established institutional player in the same environmental-engagement and corporate CSR sponsorship market The Clean Project targets.
• Citeo: French eco-organization managing household packaging and paper recycling on behalf of companies. Comparable as an institutional player in the French environmental action and corporate partnership space, with overlapping awareness campaigns and municipal relationships The Clean Project leverages.
• World Cleanup Day: Global citizen-mobilization movement organizing synchronized cleanup events across countries. Operates as a recurring, large-scale volunteer cleanup platform with overlapping target audience (citizen participants and corporate sponsors) and a comparable event-driven format to The Clean Project's festivals.
• Surfrider Foundation Europe: Long-established environmental NGO running citizen cleanup initiatives (Initiatives Océanes) and policy advocacy across France and Europe. Operates in the same environmental cleanup space as The Clean Project but with a broader ocean-conservation remit, established brand, and recurring corporate partner base.

Regional players

• Éco-Maires: French association of mayors and local officials focused on environmental policy and local sustainability initiatives. Comparable as a municipal-network organization that connects local authorities with environmental engagement programming, overlapping the local-authorities customer segment The Clean Project serves through Ville de Lyon-style partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-clean-project-france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Clean Project