The Cliff Resort & Residences

What The Cliff Resort & Residences does

The Cliff Resort & Residences is a privately-held, 4-star oceanfront resort property located on the rocky slopes overlooking Mui Ne Bay in Phan Thiet, Binh Thuan province, Vietnam. Established in 2010 (with the firmographic record indicating 2012), the resort operates a single integrated property offering roughly a dozen room categories spanning entry-level Vela Breeze and Vela Ocean rooms, Azul pool/sea-view rooms, Terra condo suites, Verde Lounge, Duplex, Rooftop, Bungalows, and premium 3-bedroom oceanfront villas. Nightly rates span approximately VND 1.5M to VND 17M+ depending on category and season. On-site amenities include the Vista Restaurant (consistently ranked #1 on TripAdvisor for Mui Ne/Phan Thiet), the exclusive "Dining On The Rock" cliffside experience, Zest Spa (ranked #1 spa in Phan Thiet on TripAdvisor), meeting rooms, a private beach, infinity pools, a Kids' Club, and a full wedding/events service offering. The property holds a 4.6/5 Google rating across 2,956 reviews.

The business model is multi-stream and transaction-based. Primary revenue comes from accommodation bookings complemented by food & beverage, spa services, destination weddings and corporate events, and ancillary services (airport transfer, late checkout, etc.). Pricing is dynamic — varying by room type, season, weekday vs. weekend (with a ~VND 400,000/night weekend surcharge on Fri-Sat), and booking channel, with public holidays (Tet, Hung Kings' Festival, April 30, May 1) blacked out from standard promotions. The go-to-market mixes direct booking (website, hotline 1900 0394, ZaloOA, Facebook, TikTok) — supported by a Best Rate Guarantee — with broad third-party distribution across approximately 15 international and regional OTAs (Booking.com, Agoda, Klook, KAYAK, Trip.com, Traveloka, Expedia, Hotelscombined, eDreams, EaseMyTrip, Qantas Hotels, hutchgo, Etrip.net, goseek.com, Kiwi Hotels, Bluepillow) and Google Hotel Ads.

The technology footprint is standard hospitality web infrastructure rather than a proprietary platform: a WordPress CMS-based website with Google reCAPTCHA, Google Fonts, Google Analytics, Complianz cookie consent management, and embedded LinkedIn and YouTube integrations. There is no proprietary booking engine documented, no app presence (no iOS/Android apps in the input), and no disclosed AI/ML capabilities. Sub-brands Vista Restaurant and Zest Spa are wholly-owned operating subsidiaries, and the resort operates its own loyalty program, The Cliff Rewards. Headcount stands at 41 employees, consistent with a single mid-sized 4-star property.

Name

The Cliff Resort & Residences

Legal name

The Cliff Resort & Residences Mui Ne

Website

https://thecliffresort.com.vn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cliff Resort & Residences is a privately-held 4-star oceanfront resort in Mui Ne, Phan Thiet, Vietnam, offering multiple room categories, on-site dining, spa, destination weddings, and family amenities to international and domestic leisure travelers distributed via direct booking and 15+ OTAs.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Beachfront resort hospitality
• Luxury hotel accommodation
• Destination wedding venue
• Spa wellness services
• Fine dining restaurant

Headquarters

HQ city

Phan Thiet / Mui Ne

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation / Room Bookings: The primary revenue stream — nightly stays across diverse room categories (Vela Ocean/Breeze, Azul, Terra, Verde, Bungalow, Villa, Duplex, Rooftop) with varying price points from ~1.5M to 17M+ VND per night. Revenue is transactional per-stay, with weekday and weekend pricing differentiation.
2. Food & Beverage: Revenue from on-site dining at Vista Restaurant (ranked #1 on TripAdvisor), Dining On The Rock exclusive cliffside experience, and other food & beverage outlets. Includes in-room dining/service.
3. Zest Spa & Wellness: Revenue from spa services and wellness treatments at Zest Spa (ranked #1 spa in Phan Thiet on TripAdvisor). Professional therapists offer a wide range of treatments.
4. Events & Weddings: Revenue from hosting destination weddings, corporate events, and celebrations. The resort offers comprehensive wedding packages including venue, floral décor, catering, and entertainment with on-site wedding planners.
5. Airport Transfer & Miscellaneous Services: Revenue from ancillary services such as airport transfer, late checkout/early check-in fees, and other guest services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Cliff Resort & Residences operates a 4-star luxury beachfront resort in Mui Ne, Phan Thiet, Vietnam, offering overnight accommodation across multiple room categories (Vela Ocean, Vela Breeze, Azul, Terra, Verde, Bungalow, Villa, Duplex, Rooftop) along with on-site food and beverage (Vista Restaurant, Dining On The Rock), full-service wellness (Zest Spa), destination wedding hosting with on-site planners, and family amenities including Kids' Club and infinity pools. Revenue is driven primarily by nightly room bookings and ancillary services rendered on-property.

Product overview

The Cliff Resort & Residences is a 4-star oceanfront resort in Mui Ne, Phan Thiet, Vietnam, offering a portfolio of accommodation room categories (Vela Ocean, Vela Breeze, Azul, Terra Condos, Verde Lounge, Bungalows, Duplex, Rooftop, and Villas), paired with signature dining experiences (Vista Restaurant, Dining On The Rock), wellness services (Zest Spa), event planning (destination weddings), and family amenities (Kids' Club, private beach, swimming pools). The resort operates on a single unified property model with multiple room types and on-site services rather than a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Vista Restaurant: Fine dining restaurant overlooking Mui Ne Bay, ranked #1 on TripAdvisor, offering Vietnamese and international cuisine
• Zest Spa
• Dining On The Rock
• The Cliff Rewards

Products and services

• Vela Ocean Twin Room Ocean-view guest room with twin beds offering panoramic sea views; available for direct booking and through OTAs.
• Vela Ocean Double Room Ocean-view guest room with a double bed offering panoramic sea views.
• Vela Breeze Twin Room Modern room with nature-inspired design featuring a minty freshness inspired by ocean breezes, with twin beds and garden views. Starting from ~1.5M VND per night.
• Vela Breeze Double Room Modern room with nature-inspired design featuring a minty freshness inspired by ocean breezes, with a double bed.
• Villa Ocean Front 03 Bedrooms Three-bedroom beachfront villa approximately 470m² in size offering direct ocean views and spacious living areas; sleeps up to 6 guests at ~17.16M VND per night.
• Verde Lounge Room Room featuring distinctive coconut-leaf-inspired decor blending modern luxury with natural beauty.
• Azul Rooms (Garden / Pool / Sea View) Rooms featuring panoramic views in three variants: Azul Garden View, Azul Pool View, and Azul Sea View, bringing the refreshing spirit of the sea to the bedside. Approximately 2.25M VND per night for 2 adults on Booking.com.
• Terra Condo Suites Exceptionally spacious condo suites with comfortable living structures; includes Terra Ocean View and Terra Garden View options in 1-bedroom (~4.77M VND/night) and 2-bedroom (~6.07M VND/night) configurations.
• Bungalow Accommodation Private bungalow accommodations including Bungalow Garden View (~3.12M VND/night) and Bungalow Beach Front (~3.94M VND/night) options.
• Vista Restaurant Fine-dining restaurant located in a prime spot overlooking Mui Ne Bay, ranked #1 on TripAdvisor for several consecutive years; offers Vietnamese and international cuisine with panoramic ocean views. Also rates 4.7/5 from 219 reviews on Google.
• Dining On The Rock Exclusive private cliffside dining experience on a natural rocky outcrop above the sea, offering refined European-Asian fusion cuisine with sunset views, served for one table per time slot.
• Zest Spa & Wellness Spa and wellness sanctuary with professional therapists offering a wide range of holistic wellness treatments; ranked #1 spa in Phan Thiet on TripAdvisor.
• Destination Wedding Services Destination wedding planning and execution including beachfront ceremony venues, customizable packages, on-site wedding planners, floral decor, catering, and entertainment for couples planning weddings at the resort.
• Kids' Club & Family Activities Family-friendly entertainment including a fully equipped Kids' Club with indoor and outdoor play areas, Little Chef Classes, Arts & Crafts Workshops, and interactive team games for children.
• Sea Breeze Feeling Half-Board Summer Package Half-board summer package offering one night stay at Vela Breeze or Azul Pool room with daily breakfast buffet for 02 and one signature set menu lunch, priced at 2,570,000 VND per package per night for 02 guests.
• Breeze Stay Flash Sale Flash-sale promotional offer for Vela Breeze rooms at 1,950,000 VND net per night for 02 guests on weekday rate, including complimentary upgrade to Vela Ocean, daily international buffet breakfast, and full resort amenity access.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered minor.

• LinkedInminorGTM or Marketing PartnerLinkedIn content (posts, shares, social buttons) is embedded on the resort's website to promote recent updates and enable social sharing. Cookies from LinkedIn are used for marketing and analytics purposes.
• YouTubeminorGTM or Marketing PartnerYouTube video content is embedded on the website for promotional purposes. YouTube cookies track user interactions and serve personalized advertising.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagramlink.thecliffresort.com.vn/instagram
• LinkedInlinkedin.com/company/thecliffresortvietnam

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cliff Resort & Residences