The Club @ Livermore

What The Club @ Livermore does

The Club @ Livermore is a privately held, membership-based athletic and social club operating from a single facility at 2000 Arroyo Road in Livermore, California. The club originated in 1970 as a tennis facility and has operated under several names — Greenview Tennis Club, Del Valle Tennis Club, and Livermore Valley Tennis Club — before adopting its current identity. Current ownership took over in March 2023 and has continued operating the property while investing in facility refreshes.

The club's product offering is a bundled amenity portfolio sold through two recurring membership tiers: Full Membership (access to all facilities including tennis) and Fitness Membership (access to fitness, pool, pickleball, and social spaces, excluding tennis). On-site amenities span aquatic facilities (pool, spa, sauna, steam), sports courts (tennis, pickleball, basketball, volleyball, racquetball, badminton, wallyball), a golf simulator, a newly remodeled weight room and member lounge, group exercise studios (Pilates, cycling, yoga, Zumba, HIIT, Barre, water fitness), a café and coffee bar, supervised childcare (nursery and game room), and an on-site LA ViE MD Med Spa partnership. The facility operates extended hours across weekdays and weekends, with structured programming that includes Summer Sports Camps for children.

The business model is a subscription-recurring revenue stream driven by individual, couple, and family membership dues; pricing is not publicly disclosed and is conveyed via an inquiry form on the website. GTM is direct-to-consumer, relying on local word-of-mouth, the company's website (built on the Clubessential platform), community events, and on-site programming. The club serves local Livermore-area residents seeking fitness, recreation, social connection, and family-friendly amenities, with no enterprise customers, no disclosed funding, no proprietary technology, and a 21-person staff.

Name

The Club @ Livermore

Legal name

The Club @ Livermore

Website

https://theclubatlivermore.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

The Club @ Livermore is a privately held, membership-based athletic and social club in Livermore, California, selling individual, couple, and family subscriptions for access to tennis, pickleball, swimming, fitness, group exercise, childcare, dining, and an on-site med spa.

Ownership category

akta.pro rank

Product category

Private athletic and social club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYCRAEADAI

Specialty Membership Clubs (Category-Focused)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

Keywords

• Private athletic club
• Membership fitness club
• Tennis and pickleball courts
• Social and recreational club
• Family fitness facility

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Club Membership Fees: The primary revenue stream is membership fees charged to individual, couple, and family members for access to club facilities and amenities. Two membership tiers are offered: Full Membership with access to all facilities including tennis courts, and Fitness Membership with access to fitness facilities, swimming pool, and pickleball courts (excluding tennis).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Club @ Livermore is a membership-based private athletic and social club that sells Full and Fitness memberships to individuals, couples, and families in the Livermore, California area. Members gain access to tennis and pickleball courts, swimming pools and spa, fitness equipment, group exercise classes, multi-sport courts, a golf simulator, sauna/steam rooms, a children's nursery and game room, and on-site café and lounge spaces, with an integrated med spa operated by LA ViE MD.

Product overview

The Club @ Livermore is a multi-fitness facility and social club offering a unified portfolio of fitness memberships and on-site amenities. The membership structure includes two tiers: Full Membership (access to all facilities including tennis courts, pickleball, swimming, fitness areas, and social spaces) and Fitness Membership (access to fitness facilities, pool, pickleball, and social areas excluding tennis). The amenity portfolio spans aquatic facilities (pool and spa, sauna and steam rooms), sports courts (tennis, pickleball, basketball, volleyball, racquetball, badminton, wallyball, golf simulator), fitness equipment and group exercise classes (Pilates, cycling, yoga, Zumba, HIIT, Barre, and more), childcare services (nursery and game room), and dining/social spaces (café, member lounge, coffee bar). An on-site partnership with LA ViE MD provides med spa services. The club operates as a single integrated facility rather than a modular platform, with all services consolidated at the 2000 Arroyo Road location.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Membership
• Fitness Membership
• Pool and Spa
• Sauna and Steam Rooms
• Tennis Courts
• Pickleball Courts
• Multi-Sport Courts (Basketball, Volleyball, Racquetball, Badminton, Wallyball)
• Golf Simulator
• Weights and Cardio Equipment
• Children's Nursery and Game Room
• Group Exercise Classes
• Café and Member Clubhouse
• LA ViE MD Med Spa Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LA ViE MD Med SpaminorStrategic or Co-development PartnerLA ViE MD Med Spa operates an on-site location within The Club @ Livermore, providing medical spa services to club members. The partnership adds a wellness and aesthetic service offering to the club's amenities. LA ViE MD is open Monday-Friday 9AM-5:30PM and Saturday 9AM-2PM.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Equinox: High-end national fitness club with premium amenities, group classes, and spa services. Competes for affluent lifestyle-seeking members but positioned as a national brand rather than community-rooted club.
• Life Time Fitness: National premium athletic club chain with comprehensive amenities including pools, tennis, group fitness, family programming, and on-site dining/spa. Larger and broader footprint than The Club @ Livermore, but directly competes for the same premium member demographic.
• 24 Hour Fitness: National mid-market fitness chain with extensive Northern California presence. Competes on convenience and price for the broader fitness consumer rather than the private-club experience.

Direct peers

• Claremont Club: Private family athletic club in Claremont, California offering tennis, swim, fitness, dining, and youth programs. Comparable full-service membership club with strong community identity.
• Blackhawk Country Club: Private member club in Danville, California with golf, tennis, fitness, swim, and social amenities. Competes with The Club @ Livermore for Tri-Valley Bay Area families seeking private club experiences.
• Round Hill Country Club: Private member-only club in Alamo, California offering golf, tennis, swimming, fitness, and dining. Comparable Bay Area private club serving families with similar amenity depth.
• Sequoia Athletic Club: Private fitness and social club in the Bay Area offering tennis, fitness, aquatics, group classes, and family programming. Same Northern California private-club operating model.
• Bay Club Company: California-based operator of private athletic and social clubs offering tennis, fitness, swim, family programming, and dining. Closest multi-club analog to The Club @ Livermore's single-facility format and member tiering.
• Peninsula Sports Club: Private athletic club in Redwood City offering tennis, fitness, swimming, and group classes to Bay Area families. Same Northern California private athletic club category.

Emerging players

• YMCA of the East Bay: Community-based nonprofit fitness and recreation operator serving Livermore and surrounding areas with swim, fitness, youth sports, and family programming. Competes on value and family appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theclubatlivermore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Club @ Livermore