The Club Gym

What The Club Gym does

The Club Company, also doing business as The Club Gym, operates a collection of 18 country clubs across England positioned as the UK's leading multi-club country club operator. Members receive complimentary access to all 18 locations under a single annual subscription, with each property offering championship golf, health and fitness facilities, swimming pools, tennis courts, Aura Spas, dining, and, at 8+ locations, on-site hotel accommodation including self-catering lodges. The portfolio totals 30 golf courses (21 18-hole championship and 9 9-hole) and includes wholly-owned properties such as Castle Royle, Woodbury Park, Greetham Valley, The Essex, The Warwickshire, and Benton Hall, each operating under a retained local brand within the unified corporate structure. The company is legally registered as The Club Company (Group) Limited in England (No. 09380365), headquartered in Knowl Hill, Reading, Berkshire.

The core technology stack is built on third-party platforms: Technogym equipment with integrated performance tracking and the AI-powered Wellbeing Check assessment; the Intelligent Golf platform and igMember app for tee time booking and handicap management; Mr Yum for food and beverage ordering; and a proprietary mobile application (The Club Company App) on iOS and Android that consolidates class booking, membership management, and golf access. The company also leverages Les Mills programming (including LES MILLS THRIVE) and has signed The R&A Women in Golf Charter, committing to promote women in golf.

Revenue is generated primarily through annual country club membership subscriptions, supplemented by hotel accommodation at select properties, food and beverage operations, spa treatments, and organized golf events including the annual Cara Gainer Invitational tournament. The go-to-market model is direct-to-consumer via the company's website, individual club sites, and the mobile app, with marketing supported by ambassador partnerships (professional golfer Cara Gainer, TV presenter Jenni Falconer) and cause-related campaigns such as the Let's Talk Menopause initiative with The Menopause Charity. The target segment is affluent individuals and families seeking premium leisure amenities in upscale countryside settings, with CEO Richard Calvert leading the privately held, independently owned operation.

Name

The Club Gym

Legal name

The Club Company (Group) Limited

Website

https://theclubeg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Club Company operates 18 country clubs across England under a unified annual membership, offering 30 golf courses, Technogym-equipped health clubs, spas, swimming, dining, and hotel accommodation to affluent individuals and families.

Ownership category

akta.pro rank

Product category

Country Club Membership Services

NAICS

Golf Courses and Country Clubs (713910), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK), Luxury Golf Resorts (THAGACAH)

Keywords

• Country club membership
• Golf course facilities
• Health club services
• Spa wellness treatments
• Hotel accommodation

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Country Club Membership: The Club Company generates revenue primarily through country club membership fees. Members pay for access to championship golf courses, health and fitness facilities, swimming pools, tennis courts, spas, and accommodation across their collection of 18 clubs in England. Membership provides complimentary access to all clubs within the collection.
2. Hotel and Accommodation: On-site hotels at select club locations offer rooms for members and non-members, including golf breaks and spa packages. Revenue generated from room bookings, dining, and ancillary services at properties like Greetham Valley, Meyrick Park, The Essex, The Nottinghamshire, The Tytherington, Wharton Park, The Warwickshire, and Woodbury Park.
3. Food and Beverage: Revenue from club bars, restaurants, and dining facilities. Members receive 10% off food and drink as a membership perk. The company uses Mr Yum for food ordering technology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Club Company sells unified annual memberships that grant individual members and families complimentary access to its collection of 18 country clubs across England. Members can play on 30 championship and 9-hole golf courses, use Technogym-equipped health clubs and group exercise classes, swim in club pools, receive spa treatments at Aura Spas, stay in on-site hotels and luxury lodges, and dine in club restaurants. Ancillary paid services include hotel rooms, food and beverage, spa treatments, organized golf days and tournaments, and corporate/society golf events.

Product overview

The Club Company operates a collection of 18 country clubs across England offering a unified membership model that provides access to all club locations. The core offering centers on golf courses (30 total, 21 18-hole and 9 9-hole) and health clubs featuring Technogym-equipped gyms, group exercise classes, swimming pools, and spa facilities. The product ecosystem includes The Club Company App for mobile access to class booking and tee times, the Technogym-powered Wellbeing Check for personalized health assessments, Aura Spas for wellness treatments, hotel accommodation at select locations, and organized golf events including the Cara Gainer Invitational. Additional wellness initiatives like the Let's Talk Menopause campaign and LES MILLS THRIVE fitness programs complement the core facilities. The company also offers self-catering luxury lodges at select properties.

Differentiator

Problem solved

Functional benefit

Brands

• Aura Spas: Spa and beauty treatment brand operated at multiple club locations including Castle Royle, Nizels, Tytherington, and Woodbury Park.
• The Club Company App

Products and services

• Country Club Membership Annual subscription membership granting an individual or family complimentary access to all 18 country clubs in the collection, including 30 golf courses, health clubs, swimming pools, tennis courts, Aura Spas, and 10% discounts on food and beverage, retail, hotel stays, and beauty treatments.
• The Club Company App Mobile application for iOS and Android that allows members to book fitness classes, manage upcoming classes, receive reminders, and access golf tee time booking and handicap records via the integrated igMember platform.
• Wellbeing Check Technogym-powered health assessment that measures six wellness areas (body composition, mobility, balance, mind, cardiovascular endurance, and strength), calculates a personalised Wellness Age, and delivers a customised training programme via the Technogym app.
• Golf Course Access Access to 30 golf courses across the 18 country club locations, consisting of 21 18-hole championship courses and 9 9-hole courses, with priority tee-time booking via the app and handicap management via Intelligent Golf.
• Health Club Facilities Premium health and fitness facilities at each country club location featuring Technogym cardio and resistance equipment, free weights, functional training areas, and guided 6-week wellness journeys for new members.
• Group Exercise Classes Timetable of fitness classes including high-energy options (combat, spin), restorative options (yoga, Pilates), SkillX gym-floor classes, and access to hundreds of live and on-demand online workouts.
• Swimming Facilities Swimming pools at club locations offering lane swimming, family splash sessions, aqua classes, hydro pools, sauna, and steam rooms.
• Aura Spas Luxury spa and beauty treatment facilities offering Elemis body treatments, Pro Glow Facials, massage, Jessica Nails, waxing, tinting and tanning, and eye treatments at selected club locations.
• Hotel Accommodation Contemporary hotel accommodation at club locations including Greetham Valley, Meyrick Park, The Essex, The Nottinghamshire, The Tytherington, Wharton Park, The Warwickshire, and Woodbury Park, offering rooms, dining, and ancillary services.
• Luxury Lodges Self-catering luxury lodges offered at select club locations for members and non-members seeking extended countryside stays.
• Organised Golf Events Organised golf days including society golf, corporate events, and social golf with dedicated events organisers, 18-hole championship courses, on-site bar access, buggy hire, driving range, and competitions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cara GainercoreGTM or Marketing PartnerProfessional golfer Cara Gainer has been partnered with The Club Company for multiple years. She is a member of Castle Royle club and won her first Ladies European Tour event in February 2025. The partnership includes hosting the Cara Gainer Invitational tournament, attending club events, and serving as a brand ambassador promoting golf, fitness, and community. CEO Richard Calvert has publicly praised the partnership for championing members and the local community.
• The Menopause CharitycoreStrategic or Co-development PartnerThe Club Company partnered with The Menopause Charity for their Let's Talk Menopause month initiative. The partnership includes expert-led talks, fitness and wellness sessions, workshops, and social events across all clubs to support women navigating perimenopause, menopause, and post-menopause. The company raises funds for the charity during October awareness month.
• Jenni FalconercoreGTM or Marketing PartnerTV presenter and fitness advocate Jenni Falconer serves as the official ambassador for the Let's Talk Menopause campaign. She promotes golf, fitness, and wellness at The Club Company clubs and has been featured speaking about the benefits of exercise during menopause.
• Les MillsminorStrategic or Co-development PartnerThe Club Company offers LES MILLS THRIVE workouts designed specifically with middle-aged movers in mind, combining flexibility, strength and coordination work. The content is referenced in wellness editorial to promote fitness during middle age.
• TechnogymcoreTechnology or IntegrationTechnogym provides gym equipment with interactive screens and performance-tracking technology across all clubs. The Wellbeing Check assessment tool is powered by Technogym technology. The partnership provides members with seamless workout tracking via the Technogym app and mywellness integration.
• Intelligent GolfcoreTechnology or IntegrationIntelligent Golf platform is used by members to book tee times online, access competitions, and manage handicap records. The platform integrates with the club app providing golf members with seamless booking experiences.
• The R&AminorStrategic or Co-development PartnerThe Club Company is a signatory of The R&A Women in Golf Charter, committing to recognize and promote women in golf.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Village Hotels: UK upper-midscale hotel chain with on-site health clubs, swimming pools, and family leisure amenities; comparable nationwide multi-site leisure club + hotel real estate footprint at a slightly lower price tier.
• Everyone Active: Operates a large portfolio of UK leisure centres on behalf of local authorities — broader, more value-oriented incumbent in the membership-leisure space, overlapping with The Club Company on gym/pool/swim programming at scale.
• Pure Gym: UK's largest low-cost gym operator with a multi-site membership model; not a direct competitor on premium positioning or amenities, but representative of how subscription leisure scales in the UK market The Club Company competes in.

Direct peers

• Crown Golf (Crown Golf Group): UK's largest operator of golf clubs with 20+ courses under multiple brands (St Mellion, The Oxfordshire, etc.); the most direct golf-course-operator peer to The Club Company's 30-course estate, though lighter on hotel/spa amenities.
• Nuffield Health: UK not-for-profit operator of fitness clubs, swimming pools, and on-site hospitals with a membership model serving affluent family and corporate segments; comparable subscription economics and wellness-led positioning to The Club Company's clubs.
• Bannatyne Health Club & Hotel (Bannatyne Group): UK owner-operator of health clubs, spas, and hotels with a country club-style membership model across multiple sites; very close analogue in business model (membership gym + spa + selective hotel) and target segment.
• David Lloyd Leisure: UK/Europe premium health and racquets club chain with 100+ sites offering gyms, pools, tennis, family programming and membership subscription revenue — the closest direct analogue to The Club Company's leisure-membership flywheel, though lighter on golf.

Regional players

• Hand Picked Hotels: UK collection of country house hotels with spa, golf, and leisure amenities targeting affluent leisure and event guests; comparable premium country estate positioning and event-driven revenue mix.
• The Oxfordshire Golf, Hotel & Spa (Sequoia): Luxury UK golf resort offering championship course, hotel, and spa — directly comparable single-property leisure-resort format to The Club Company's high-end club locations.
• The Belfry Hotel & Resort: Iconic UK golf resort hotel in the Midlands with multiple championship courses, hotel, spa, and leisure facilities; comparable single-site luxury golf resort offering and member-guest monetization model to The Club Company's flagship sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theclubcompanyuk
• LinkedInlinkedin.com/company/the-club-gym-egypt
• Instagraminstagram.com/theclubcompany_uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Club Gym