The Collective Yoga Co-op

Name

The Collective Yoga Co-op

Legal name

The Collective Yoga Cooperative LWCA

Website

https://thecollectiveyogacoop.com

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Yoga studio services
• Yoga teacher training
• Virtual yoga classes
• Cooperative yoga memberships
• Community yoga outreach

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Signature Membership: Monthly unlimited membership providing unlimited in-person and virtual classes, full on-demand library access, free or discounted special classes, workshops and events, one buddy pass per month, and support for Community Yoga. First month special at $79 (regular $118).
2. Virtual Membership: Monthly unlimited virtual classes and on-demand library access at $29/month.
3. Class Packages: 5-class package at $110 and 10-class package at $195. Packages are redeemable for all virtual and in-person regular classes and on-demand videos. No expiration on packages.
4. Yoga Teacher Training (Wayfinders): 200-hour Vinyasa Yoga Teacher Training certification program. Full program tuition $2,290, or $785 per individual module. Includes complimentary Signature Membership from down payment to program end. Installment payment options available.
5. Community Yoga Donations: No-cost community yoga programming supported by the city, donors, and members. Revenue comes through donations and member support rather than direct fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Collective Yoga Co-op is a worker-owned yoga cooperative that sells in-studio and virtual yoga classes, an on-demand video library, monthly unlimited memberships (Signature and Virtual), prepaid class packages, and a 200-hour Vinyasa Yoga Teacher Training (Wayfinders). It also delivers a no-cost Community Yoga program in partnership with Chicago parks, libraries, and community centers to broaden access for underserved populations.

Product overview

The Collective Yoga Co-op is a worker-owned yoga cooperative offering a multi-channel service centered on in-person and virtual yoga classes, an on-demand video library, flexible membership and class package tiers, community outreach programming, and a 200-hour yoga teacher training certification. The core offering consists of daily in-studio and live virtual yoga classes (included in Signature and Virtual Memberships), supplemented by an On-Demand Video Library accessible to all members. Sliding-scale pricing and a no-cost Community Yoga program extend accessibility to underserved Chicagoans. The Wayfinders Yoga Immersion and Teacher Training program — comprising three modular sub-programs (Movement, Meaning, Method) — provides both independent continuing education and a full 200-hour Vinyasa Yoga Teacher Training certification. Regular events (Yoga + Happy Hour, Reiki + Relax, Sound Bath Release) round out the programming.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Studio Yoga Classes Daily in-person yoga sessions taught by experienced co-op teacher-owners at the Chicago studio, covering a range of styles and levels for individual practitioners.
• Virtual Yoga Classes Live virtual yoga classes streamed via Zoom, offering unlimited access for virtual and Signature members who want to practice remotely.
• On-Demand Video Library A library of pre-recorded yoga videos accessible on-demand, covering various styles and levels for members who want 24/7 home practice.
• Signature Membership (Monthly Unlimited) Monthly unlimited membership providing unlimited in-person and virtual classes, full on-demand library access, free or discounted special classes, workshops, and events, one buddy pass per month, and support for Community Yoga, priced at $118/month (first month $79 with code NEWSTUDENT).
• Virtual Membership (Monthly Unlimited) Virtual-only monthly membership offering unlimited virtual classes, full on-demand library access, and optional supplemental content for personal development, priced at $29/month.
• 5 Class Package Prepaid package of 5 class credits redeemable for all virtual and in-person regular classes and on-demand videos, priced at $110 with no expiration.
• 10 Class Package Prepaid package of 10 class credits redeemable for all virtual and in-person regular classes and on-demand videos, priced at $195.
• Community Yoga Free yoga programming offered in partnership with local organizations (parks, libraries, community centers) to bring yoga to Chicago populations and neighborhoods that lack access or opportunity.
• Studio Events (Yoga + Happy Hour, Reiki + Relax, Sound Bath Release) Regular monthly and recurring events including Yoga + Happy Hour (monthly Mondays), Reiki + Relax (second Saturdays), and Sound Bath Release (fourth Sundays), plus pop-up community outdoor classes.
• Wayfinders 200-Hour Yoga Teacher Training A three-part modular 200-hour Vinyasa Yoga Teacher Training certification program covering Movement, Meaning, and Method, taught by working teachers. Each module can be taken independently ($785) or combined for the full certification ($2,290), with payment plans and scholarships for BIPOC, LGBTQ+ students, and financial need.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Rizal CenterminorOthersPartner venue for Community Yoga programming. Hosts no-cost yoga classes at their Ravenswood location (1332 W Irving Park Rd) for populations that may not have access to yoga.
• Chicago Park DistrictcoreStrategic or Co-development PartnerPartner for outdoor yoga programming. Park Sunday classes held at Winnemac Park under the willow tree at Argyle/Hamilton. Weather contingency at studio 3 blocks away.
• Chicago Public LibrarycoreStrategic or Co-development PartnerCommunity partner for bringing no-cost yoga to Chicago populations. Libraries serve as venue hosts for community yoga programming alongside parks and community centers.
• Parks and Community CenterscoreStrategic or Co-development PartnerNetwork of local parks, libraries, and community centers that partner with The Collective to host no-cost Community Yoga programming across Chicago neighborhoods.
• Cheetah GymminorOthersGym venue (5248 N Clark St) used for Wednesday evening teacher training sessions (6:30 pm - 9:00 pm). Located 4 blocks from the main studio.
• Mariana TekcoreTechnology or IntegrationThird-party service provider for class registration, scheduling, memberships, and customer account management. Processes personal information on behalf of The Collective.
• ZoomcoreTechnology or IntegrationVideo platform used for virtual classes, online events, and hybrid teacher training participation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CorePower Yoga: Large national yoga studio chain offering memberships, in-studio and on-demand classes. Comparable in core service offering (multi-style yoga with subscription model) but operates at far greater scale and with corporate backing rather than cooperative structure.
• YogaSix: Multi-location yoga studio franchise with monthly memberships and class packages. Closely aligned business model — recurring memberships plus class packages — but with chain-scale operations versus The Collective's single cooperative studio.
• YogaWorks: Multi-location yoga studio chain offering memberships, class packages, and teacher training programs. Directly comparable product mix (including 200-hour teacher training) though at much larger scale.
• Alo Yoga: Yoga lifestyle brand combining apparel, online content (Alo Moves), and in-person studios. Comparable in multi-channel yoga content distribution though operating as a for-profit retailer rather than a cooperative.
• Peloton: Connected fitness platform with subscription-based on-demand yoga, meditation, and strength content. Competes for the same virtual yoga consumer wallet through its library and live classes at much greater scale.

Direct peers

• Y7 Studio: Boutique heated yoga studio chain with strong brand identity, in-studio and on-demand classes, and community-focused positioning. Comparable in urban, experience-driven, community-centric brand approach though operating at larger scale.
• Modo Yoga: International hot yoga studio chain with a strong community, sustainability, and accessibility mission. Closely comparable values-based positioning and membership-driven model, but operates as a franchise versus a cooperative.
• One Down Dog: Single-location urban yoga studio offering memberships and class packages in a similar community-driven format. Comparable scale and operational model as a standalone yoga studio competing in the same neighborhood-class market.

Others

• ClassPass: Aggregator platform that distributes classes across multiple studios via subscription credits. Not a direct competitor but a channel — referenced in member testimonials — that competes for share-of-wallet against studio memberships.

Emerging players

• StretchLab: Assisted-stretching franchise offering membership-based wellness services in studio settings. Adjacent wellness service model — recurring memberships in physical studio locations — though focused on stretching rather than yoga.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Collective Yoga Co-op