The Commerce Company AG

What The Commerce Company AG does

The Commerce Company AG (TCC) is a private strategy consulting boutique headquartered at Gartenstrasse 7, Zug, Switzerland, founded in 2024 and operating as part of the dbeyond group ecosystem. The firm is narrowly focused on retail and consumer goods companies, offering three integrated service pillars — Strategy, Implementation, and Technology consulting — covering corporate strategy, omnichannel commerce, platform strategies, M&A advisory, value creation programs, category management, supply chain, store operations, sourcing & procurement, pricing & promotion, and IT/CRM/data platform advisory.

The underlying delivery model is partner-led, hands-on consulting rather than a technology platform or product business. TCC does not build, sell, or license proprietary software; revenue is generated from project-based professional services engagements staffed by a bench of approximately 10-15 senior consultants, the majority of whom average 15+ years at C-suite and senior management levels, with the core retail specialist team having operated together for over 10 years. Documented client outcomes include 2.5-4.5 percentage point improvements in supplier terms, 25%+ logistics savings, 10-15% store-personnel cost reduction with +2-4pp conversion gains, and an increase in customer-focused activities from 29% to 48%.

The go-to-market is enterprise field sales: direct engagement with retail and consumer goods clients across Switzerland and Germany, supplemented by LinkedIn, the company website, industry conferences (e.g., GDI Gottlieb Duttweiler Institute), partner webinars (e.g., with SAP), and thought-leadership content. Pricing is negotiated individually per project scope, with no public pricing. The firm reported completing over 20 projects in its first year of operation and serves a client base spanning food retail, DIY, fashion, luxury, non-food retail, and industrial accounts (including BabyOne, Manor, OBI, MARC O'POLO, and EAT HAPPY GROUP).

Name

The Commerce Company AG

Legal name

The Commerce Company AG

Website

https://thecommerce.company

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

The Commerce Company AG is a Zug, Switzerland-based boutique strategy consultancy, founded in 2024 as part of the dbeyond group, that delivers strategy, implementation, and technology advisory services exclusively to retail and consumer goods enterprises across Europe.

Ownership category

akta.pro rank

Product category

Retail & Consumer Goods Strategy Consulting

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Retail strategy consulting
• Management consulting services
• Consumer goods advisory
• Omnichannel commerce consulting
• Retail transformation advisory

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Strategy Consulting Services: Professional consulting services for retail and consumer goods companies, encompassing corporate strategy, omnichannel commerce, M&A advisory, and operational transformation. Revenue is generated through project-based engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Commerce Company AG is a boutique management consulting firm that delivers Strategy, Implementation, and Technology advisory services to enterprise retail and consumer goods companies. Engagements span corporate strategy, omnichannel commerce, M&A advisory, category and supply chain management, store operations, pricing, CRM/data platforms, and ERP readiness, provided as direct, project-based consulting mandates rather than as software products.

Product overview

The Commerce Company AG is a specialized strategy consulting firm focused on retail and consumer goods companies. The company operates as a unified consulting practice organized across three integrated service pillars: Strategy Consulting (Corporate Strategy, Omnichannel Commerce, Platform Strategies, Growth Strategy, M&A, Value Creation, Ventures & Innovation), Implementation Consulting (Category Management, Supply Chain, Overhead Effectiveness, Sourcing & Procurement, Marketing & Sales Efficiency, Pricing & Promotion, Store Operations, After-Sales Services), and Technology Consulting (IT Strategy, CIO Roadmap, CRM/Loyalty/Data Platforms, BI & Data Solutions, Process Mining, ERP Implementation, IT Platform Implementation). These services are delivered as integrated consulting engagements rather than as software products or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Services Strategic consulting for enterprise retail and consumer goods clients covering Corporate Strategy, Omnichannel Commerce, Platform Strategies, Growth Strategy (Buy & Build), Buy-Side and Sell-Side M&A, Value Creation Programs, and Ventures & Innovation.
• Implementation Consulting Services Operational and implementation consulting for retail and consumer goods companies spanning Category Management, Supply Chain Management, Overhead Effectiveness, Sourcing & Procurement, Marketing & Sales Efficiency, Pricing & Promotion, Store Operations, and After-Sales Services.
• Technology Consulting Services Technology advisory services for retail and consumer goods covering Product-Driven Organization, IT Strategy & Architecture, CIO Roadmap, CRM/Loyalty/Data Platforms, BI & Data Solutions, Process Mining, ERP Readiness & Implementation, and IT Platform Implementation.

Quantifiable outcome

• 2.5-4.5 percentage points improvement in supplier terms and conditions, plus one-time special payments of up to 7%
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• dbeyond groupcoreStrategic or Co-development PartnerThe Commerce Company is part of the dbeyond group, pursuing a shared vision of building a robust ecosystem for data-driven, customer- and user-centric digital transformation. The partnership combines TCC's strategy and process expertise for future-proof retail models with dbeyond's pragmatic end-to-end digitalization capabilities that reach deep into operational processes. Together they deliver transformation programs spanning both retail and backend processes.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• zeb consulting: Strategy consultancy with deep European retail and consumer banking expertise, headquartered in Germany. Comparable boutique profile to TCC with overlapping go-to-market on DACH enterprise clients.
• Horváth: European management consulting firm with strong presence in DACH and a dedicated retail/consumer practice. Closely comparable to TCC on size, regional footprint, and service scope across strategy and operations.

Broad incumbents

• Bain & Company: Top-tier global consulting firm with a substantial retail and consumer goods practice globally. Direct overlap with TCC's strategy, value creation, and M&A advisory offerings, particularly for major European retailers.
• Boston Consulting Group (BCG): Global management consultancy with a recognized retail and consumer practice spanning omnichannel, growth strategy, and transformation. Competes for the same large enterprise mandates as TCC.
• Oliver Wyman: Global management consulting firm with a dedicated retail and consumer goods practice serving many of the same enterprise retailers as TCC. Overlaps on strategy, operations, and transformation but competes at a vastly larger bench and geographic scale.
• McKinsey & Company: Global strategy leader with a long-standing retail and consumer goods practice serving large multinational retailers on strategy, transformation, and M&A. Competes with TCC on the largest enterprise mandates even though TCC operates at much smaller scale.
• Arthur D. Little: Global management consulting firm with a long-standing retail and consumer goods practice that competes for strategy and transformation mandates across Europe — closer in size and profile to TCC than the very largest incumbents.
• Kearney: Global management consulting firm with retail and consumer goods capabilities including procurement and operations work. Comparable to TCC on strategic sourcing and category management engagements.
• Roland Berger: Europe-headquartered strategy consulting firm with strong retail and consumer practice, particularly in the DACH region where TCC operates. Comparable on end-to-end strategy and transformation mandates and a direct competitor for Swiss/German retail clients.

Emerging players

• Simon-Kucher & Partners: Specialized consulting firm focused on pricing, marketing, and sales — overlapping directly with TCC's Pricing & Promotion, Marketing & Sales Efficiency, and Category Management offerings for retail clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thecommercecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Commerce Company AG