Company of Good

What Company of Good does

Company of Good is a non-profit movement and recognition programme operated by the National Volunteer & Philanthropy Centre (NVPC) in Singapore, focused on encouraging businesses to adopt and demonstrate Corporate Purpose across five dimensions: People, Society, Governance, Environment, and Economic. Founded circa 2014 as a Corporate Giving initiative under NVPC's City of Good vision, the movement evolved into a broader Corporate Purpose platform with the launch of the COG 2.0 strategy in 2023 and is marking its 10th anniversary (COG10) in 2024. Its core deliverables are a Recognition System with four tiers culminating in Champion of Good status, the COG Fellowship Programme for developing internal purpose champions (243 graduates across 8 intakes since 2017), Project V (a corporate volunteering collaboration with NCSS), the State of Play marketplace event, and a COG Directory of recognised companies. Select enterprise participants include OCBC, PayPal, HP Singapore, BlackRock, Frasers Property, CDL, Lendlease, Fullerton Hotels, and Jardine Matheson, alongside social enterprises such as Greenpac and Skillseed; member impact over 2024-2026 is reported at nearly S$384 million in donations, over S$85 million in in-kind donations, and more than 1.1 million volunteer hours, with 1,046 unique organisations recognised cumulatively and 481 in the 2026 cohort.

The platform operates on a free-to-join, non-commercial model with no disclosed revenue stream, pricing tiers, or paid programmes; participation is funded through NVPC's institutional budget and government-aligned support from Forward Singapore and SG Cares. There is no proprietary technology stack — the core is a digital content and network layer anchored at thecompanyofgood.sg, complemented by a Directory accessible via Giving.sg and direct engagement by NVPC's Corporate & Industry Partnerships team (around 29 employees overall, led by CEO Tony Soh). Distribution combines self-serve website access, a direct corporate partnerships field motion, marketplace/event recruitment (Summit, State of Play, Fellowship sessions), and earned media across The Straits Times, Business Times, Forbes, Eco-Business, CNA, SCMP, and Rice Media. The strategic posture is community-led and event-driven: build awareness through content, convert via recognition and Fellowship, and retain through a national-credibility network aligned with Singapore's "We First" national vision.

Name

Company of Good

Legal name

National Volunteer and Philanthropy Centre

Website

https://thecompanyofgood.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Company of Good is a Singapore-based non-profit movement, operated by NVPC, that recognises and supports businesses adopting Corporate Purpose through a tiered Recognition System, Fellowship Programme, and community events, serving a 2,000+ company network across industries.

Ownership category

akta.pro rank

Product category

Corporate Purpose Recognition Services

NAICS

Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAKAC

Corporate Foundations & CSR Grantmaking

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYEDABAAAH

Team Leadership & High-Performance Teams

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYMPAAAOAF

Corporate Reputation & Thought Leadership

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

SECONDARYFSAAANAI

Philanthropic & Charitable Trust Services

Financial & Insurance/Asset & Wealth Management/Trust & Fiduciary Services (Trust Companies, Estate & Custody Trusts)

Keywords

• Corporate purpose adoption
• Corporate recognition programme
• Volunteer engagement platform
• Philanthropy network Singapore
• Purpose-driven business network

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Non-commercial programme: Company of Good is a non-profit movement and recognition programme operated by NVPC (National Volunteer & Philanthropy Centre). There is no revenue model as the initiative is funded through NVPC and government support (Forward Singapore, SG Cares) to advance corporate purpose adoption in Singapore.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Company of Good is a free-to-join non-profit recognition programme and business movement that engages organisations in Singapore to adopt Corporate Purpose into their strategy and operations. It operates a four-tier Recognition System (capped by Champions of Good), a Fellowship talent development programme for professionals, an Organisation Volunteering portfolio (Project V), and community events (State of Play, Company of Good Summit), backed by the National Volunteer & Philanthropy Centre (NVPC).

Product overview

Company of Good is a purpose-driven business network and recognition platform operated by the National Volunteer & Philanthropy Centre (NVPC) in Singapore. Rather than a unified software product, it operates as a programme ecosystem comprising the COG Recognition System (which includes four recognition tiers culminating in Champions of Good status), the COG Fellowship Programme for talent development, the COG Directory for member visibility, Organisation Volunteering services (Project V), and various knowledge resources including Corporate Purpose and Corporate Giving toolkits. The portfolio also includes community engagement events (State of Play) and impact storytelling (Stories of Good). The movement has evolved from its origins in corporate giving to a broader Corporate Purpose framework encompassing People, Society, Governance, Environment, and Economic impact dimensions.

Differentiator

Problem solved

Functional benefit

Products and services

• COG Recognition System A recognition framework that evaluates and recognises organisations based on their Corporate Purpose adoption and positive impact across People, Society, Governance, Environment, and Economic dimensions, with Champions of Good as the highest tier. Free to apply for qualifying organisations.
• COG Fellowship Programme An intensive talent development programme (10 sessions over 6 weeks) that grooms middle-management professionals to become Corporate Purpose practitioners, with participants completing action projects for their organisations.
• Project V (Organisation Volunteering Portfolio) A portfolio of structured corporate volunteering programmes that enables organisations to engage employees in meaningful causes and create lasting community impact, run jointly with NCSS.
• State of Play A dynamic marketplace-style event that connects purpose-driven organisations with charities across diverse causes, featuring curated pathways for discovery and partnership opportunities.
• COG Directory A searchable directory of Companies of Good that allows filtering by conferred year, category, industry, and key impact areas, providing visibility for recognised purpose-driven businesses.
• Stories of Good A collection of case studies and narratives showcasing how purpose-driven companies in Singapore are creating positive impact across various sectors and communities.
• Corporate Giving Resources Knowledge resources including the 4 'I' Self-Diagnostic Tool for strategic corporate giving, guides on corporate volunteering (CVS), and connections to charities by causes and locale through giving.sg.

Quantifiable outcome

• Companies of Good contributed nearly S$384 million in donations and over S$85 million in donations in-kind over three years (2024-2026)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and primary.

• National Council of Social Service (NCSS) - Project VcoreStrategic or Co-development Partner · 1 January 2023Project V is a collaboration between NVPC and NCSS exploring successful corporate volunteerism. Pilot saw 6,100+ hours contributed by 1,900+ volunteers across 11 companies and 3 public agencies, benefiting 17 social service agencies.
• National Volunteer & Philanthropy Centre (NVPC)primaryStrategic or Co-development PartnerCompany of Good is an initiative of NVPC, which is the steward of Singapore's City of Good vision. NVPC operates the COG network, recognition programmes, Fellowship, and all COG initiatives. All operations, strategy, and programmes are delivered through NVPC.
• Forward SingaporecoreStrategic or Co-development PartnerForward Singapore is a government initiative supporting the COG movement. The partnership aligns COG's corporate purpose mission with national vision for a 'We First' society.
• SG Cares / National Council of Social Service (NCSS)coreStrategic or Co-development PartnerSG Cares supports the COG movement and Volunteer Centres across Singapore's 24 towns. NCSS collaborates on Project V corporate volunteering initiative.
• Giving.sgcoreStrategic or Co-development PartnerGiving.sg is NVPC's giving platform integrated with Company of Good. Enables Companies of Good to participate in charitable giving and volunteering through the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Eco-Business: Asia-Pacific sustainability media platform that has featured COG stories. Not a direct competitor but a complementary media channel that amplifies COG's reach to ESG decision-makers in the region.
• GlobeScan: Research and advisory firm tracking corporate sustainability and stakeholder trends globally. Adjacent peer that could partner with COG on benchmarking, given COG's growing impact dataset (S$384M donations, 1.1M volunteer hours).

Direct peers

• Singapore Compact for CSR: Singapore-based CSR network affiliated with the UN Global Compact that promotes responsible business practices among local enterprises. Closest Singapore-headquartered peer to COG, though smaller in scale and recognition visibility.
• JUST Capital: US non-profit that ranks large corporations on stakeholder behaviour and issues the JUST Capital score. Directly analogous to COG's Champions of Good recognition, with a similar five-dimension framework and enterprise-focused value proposition.
• B Lab Global: Operates the B Corp certification, the global best-known recognition framework for purpose-driven businesses. Directly comparable to Company of Good's recognition tier model (Certified B Corp ≈ Companies of Good; B Corp 'Best for the World' ≈ Champions of Good) but at global scale.
• CECP (Coalition for Equitable Corporate Purpose): Global CEO-led coalition that helps companies integrate social purpose into strategy and measures corporate-purpose performance. Comparable to COG's combination of executive engagement, benchmarking, and recognition, though US-centric.

Broad incumbents

• UN Global Compact Network Singapore: Local network of the UN Global Compact supporting Singapore companies on the Ten Principles and SDGs. Overlaps with COG on corporate sustainability advocacy and member education but operates at the global UN mandate level.
• GRI (Global Reporting Initiative): Sets the most widely used sustainability reporting standards globally. Adjacent to COG in advancing corporate accountability but focused on disclosure standards rather than recognition tiers; COG's Corporate Purpose framework references GRI-style dimensions.
• Points of Light: US-headquartered non-profit operating a global volunteer and civic-engagement network with corporate programmes. Comparable to COG's volunteer/Project V track and Fellowship talent-development model, but at much larger scale.

Regional players

• AVPN (Asian Venture Philanthropy Network): Asia-focused network of social-purpose organisations, funders, and enterprises. Regional peer to COG with overlapping corporate-engagement programmes across Asia but a broader social-investment mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/companyofgood

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Company of Good