The Conscious Travel Foundation

Name

The Conscious Travel Foundation

Legal name

The Conscious Travel Foundation

Website

https://theconscioustravelfoundation.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sustainable travel membership community

NAICS

Environment, Conservation and Wildlife Organizations (813312), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Sustainability & Carbon Management for Business Travel (THACAMAJ)

akta.pro secondary industries

Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)

Keywords

• Sustainable travel community
• Carbon literacy training
• Climate portfolio services
• Travel industry philanthropy
• Responsible tourism membership

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from travel businesses form the primary revenue stream. Membership fees are structured with 50% directed to philanthropy programs (Member Directed Giving) and the remainder supporting Foundation operations.
2. Donations: The Foundation accepts donations to support its Community Impact Fund, which provides grants to grassroots tourism projects worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Conscious Travel Foundation runs a non-profit membership community for travel businesses promoting positive impact travel, combining education, collaboration, and a structured philanthropy programme. Members receive access to accredited Carbon Literacy Training, a Climate Portfolio of vetted carbon removal and biodiversity projects, and the Member Portal's 50+ hours of recorded educational sessions.

Product overview

The Conscious Travel Foundation operates as a membership-based non-profit community (registered CIC #12975664) focused on promoting meaningful, positive impact travel. The core offering is the Membership Community itself, which provides access to a suite of interconnected programmes: the Carbon Literacy Training (delivered with ecollective for certification), the Climate Portfolio (members-only carbon removal and biodiversity contribution scheme via Pinwheel), and the Philanthropy Programme (developed with Philanthropy Without Borders). The Philanthropy Programme comprises three sub-products: Member Directed Giving (requiring members to direct 50%+ of fees to local projects), Community Impact Fund (three-year grants to two beneficiaries annually), and Power A Project (connecting larger businesses with vetted projects). All members access the Learning Library with 50+ hours of recorded sessions on sustainability topics. The foundation has been recognized with the PURE Life Experiences Changemakers Award.

Differentiator

Problem solved

Functional benefit

Brands

• Member Directed Giving: A philanthropy programme where accommodation, DMC, guide and operator members donate 50% or more of their membership fees to local projects in their destinations.
• Community Impact Fund
• Climate Portfolio
• Power A Project

Quantifiable outcome

• 100+ members from 26 countries and 10 sectors across the travel industry
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PinwheelcoreTechnology or IntegrationPinwheel provides the technology platform for The Conscious Travel Foundation's Climate Portfolio, offering vetted carbon removal and biodiversity projects. The platform enables members to contribute to climate solutions with transparency, with 90% of contributions going directly to projects.
• ecollectivecoreStrategic or Co-development Partnerecollective has partnered with the Foundation since its inception in 2020 to deliver carbon education, webinars, clinics, and Carbon Literacy Training specifically designed for the travel industry.
• Philanthropy Without BorderscoreStrategic or Co-development PartnerCreated in partnership with Philanthropy Without Borders, the Foundation's award-winning philanthropy programme is centered around grassroots charitable initiatives, providing the framework for Member Directed Giving and the Community Impact Fund.
• ANI Private ResortsminorGTM or Marketing PartnerANI Private Resorts is a sponsor of The Conscious Travel Foundation, supporting the organization's mission to promote conscious travel practices across the industry.
• Joro ExperiencesminorGTM or Marketing PartnerJoro Experiences is a sponsor of The Conscious Travel Foundation and participates in the Climate Portfolio through the Pinwheel partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• South Pole: Large carbon solutions provider helping companies and travel brands measure, reduce, and offset emissions. Overlaps with TCTF's Climate Portfolio offering via carbon project delivery.

Direct peers

• The Travel Foundation: UK-based nonprofit working with the travel industry on sustainable tourism projects and community-based impact. Closely comparable mission, geography, and nonprofit structure to TCTF.
• Sustainable Travel International: Nonprofit that helps travelers, businesses, and destinations protect environments and support local communities. Overlapping mission around conscious travel and community/philanthropy programs.
• Global Sustainable Tourism Council (GSTC): Sets and manages global standards for sustainable travel and tourism, with a destination and industry stakeholder focus. Comparable standard-setting and accreditation role in the same space.
• Green Destinations: Certification and community program for sustainable destinations and tourism businesses. Comparable model of standards, certification, and member engagement in travel sustainability.
• Adventure Travel Trade Association (ATTA): Membership-based trade association for responsible adventure travel operators, guides, and destinations. Comparable member community model with sustainability orientation and shared industry focus.
• Travelife: Sustainability certification and training system specifically built for tour operators and accommodations. Comparable in serving SMEs in the travel industry with sustainability education and certification.
• The Long Run: Membership alliance of nature-based tourism businesses committed to conservation, community, culture, and commerce. Comparable member-driven sustainability community for travel operators.

Emerging players

• Tourism Declares: Climate emergency declaration initiative uniting tourism organizations around net-zero commitments. Comparable climate advocacy and member action framework in travel.
• Patch: Carbon offsetting API platform selling high-quality carbon credits to businesses including travel brands. Comparable role in the climate action stack where TCTF's Climate Portfolio also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theconscioustravelfoundation
• LinkedInlinkedin.com/company/the-conscious-travel-foundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Conscious Travel Foundation