National Consumer Voice for Quality Long-Term Care

What National Consumer Voice for Quality Long-Term Care does

The National Consumer Voice for Quality Long-Term Care (Consumer Voice) is a 501(c)(3) nonprofit advocacy organization founded in 1975 as the National Citizens' Coalition for Nursing Home Reform (NCCNHR) by Elma L. Holder, and rebranded to its current name in 2012. Headquartered at 1025 Connecticut Avenue NW, Washington, DC, Consumer Voice operates as the lead national voice for individuals receiving long-term services and supports in nursing homes, assisted living facilities, and home and community-based settings. Its constituency spans long-term care consumers, their families, citizen advocates, and the 53 State Long-Term Care Ombudsman Programs that Consumer Voice supports through the National Long-Term Care Ombudsman Resource Center (NORC), a federally-funded program operated under an Administration for Community Living (ACL)/HHS grant continuously since 1993.

Consumer Voice's core "products" are non-commercial advocacy and education services: an informational website portal (theconsumervoice.org), the NORC clearinghouse (ltcombudsman.org), the Pursuing Quality Long-Term Care podcast, weekly email newsletter (The Voice), an annual conference, the Residents' Rights Month awareness campaign (October), webinars, training programs, issue briefs, fact sheets, and a small online store selling advocacy merchandise. Technology infrastructure is minimal and WordPress/Convio-based — the organization does not develop proprietary software. Its revenue mix combines federal grants (NORC grant of $516,407 in the most recent disclosed year), individual and foundation donations, paid individual/group memberships (free for consumers and nursing home residents), conference and webinar registration fees, and merchandise sales. Distribution is nationwide via the NORC network, digital channels (X, Facebook, YouTube, Instagram), and direct engagement with state ombudsman programs.

The organization is governed by a Governing Board, Leadership Council, and Consumer Advisory Council of current/former long-term care consumers, with a staff of 11–50 led by Executive Director Lori Smetanka. Consumer Voice played an instrumental role in passage of the 1987 Nursing Home Reform Law and has continuously advocated for federal policies including the Older Americans Act, federal minimum staffing standards, and protections against the inappropriate use of antipsychotic drugs as chemical restraints.

Name

National Consumer Voice for Quality Long-Term Care

Legal name

National Consumer Voice for Quality Long-Term Care

Website

https://theconsumervoice.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Consumer Voice is a 501(c)(3) nonprofit founded in 1975 that advocates for long-term care consumers, families, and advocates at the national level and operates the federally-funded National Long-Term Care Ombudsman Resource Center supporting all 53 State Ombudsman Programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington, District of Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN 52-1122531), Consumer Voice relies heavily on charitable donations from individuals, foundations, and partner organizations. The organization states that donor support makes its independent advocacy voice possible.
2. Membership Dues: Consumer Voice offers a 12-month membership program. Membership is FREE for residents of nursing homes and all consumers of long-term services and supports. Paid group and individual memberships offer benefits including discounts on conference registration, webinars, publications, and access to members-only meetings. This generates some revenue while keeping participation free for end consumers.
3. Product and Publication Sales: Consumer Voice operates an online shop selling advocacy resources and merchandise including Residents' Rights T-Shirts ($25), the 2025 Staying Engaged Enrichment Booklet ($10), Residents' Rights Placemats (Set of 100, $30 discounted from $50), and other products. Bulk orders are available via email.
4. Government Grants: Consumer Voice receives federal funding, notably a grant from the U.S. Administration for Community Living (ACL) to operate the National Long-Term Care Ombudsman Resource Center (NORC). The NORC ACL grant was documented as $516,407 with 100% ACL/HHS funding. Consumer Voice has received ACL grants since 1993.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

National Consumer Voice for Quality Long-Term Care (Consumer Voice) is a 501(c)(3) nonprofit advocacy organization that empowers long-term care residents, families, and advocates in the pursuit of quality care and services, quality of life, and protection of rights. It provides educational resources, training, policy advocacy, and operates the federally-funded National Long-Term Care Ombudsman Resource Center (NORC) supporting all 53 State Long-Term Care Ombudsman Programs nationwide.

Product overview

The National Consumer Voice for Quality Long-Term Care operates primarily as a nonprofit advocacy organization rather than a commercial technology company. Its core offerings include an informational website portal serving as a hub for advocacy resources and consumer education, the National Long-Term Care Ombudsman Resource Center (NORC) providing training and support to state ombudsman programs, the Pursuing Quality Long-Term Care podcast for consumer education, and a membership program with benefits including newsletter subscriptions and conference discounts. Additional offerings include an online store selling advocacy merchandise, annual conferences for networking and advocacy training, the annual Residents' Rights Month awareness campaign, and a comprehensive library of educational resources and reports on long-term care issues. The organization does not offer a unified software platform or modular product suite but rather provides advocacy services, educational content, and member benefits focused on empowering long-term care consumers and advocates.

Differentiator

Problem solved

Functional benefit

Products and services

• National Long-Term Care Ombudsman Resource Center (NORC) Federally-funded resource center that provides support, technical assistance, training, and clearinghouse resources to all 53 State Long-Term Care Ombudsman Programs and their statewide networks, enhancing skills, knowledge, and management capacity for state ombudsmen.
• Membership Program

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and founding.

• National Association of State Ombudsman Programs (NASOP)coreStrategic or Co-development Partner · 1 January 2024NASOP represents the interests of State Long-Term Care Ombudsmen at the national level. Consumer Voice incorporates input from NASOP and NALLTCO in operating NORC to ensure the needs of Ombudsman programs across the country are addressed. This collaboration supports state programs' advocacy with and for residents in long-term care.
• AARP FoundationcoreStrategic or Co-development Partner · 1 January 2019Consumer Voice and AARP Foundation partnered to launch the national consumer education campaign 'Avoiding Drugs As Chemical Restraints: Changing the Culture of Care' in 2019. This partnership represents a strategic alignment to protect nursing home residents from inappropriate use of antipsychotic drugs. Kelly Bagby, Vice President of AARP Foundation, also serves on Consumer Voice's Governing Board.
• National Association of Local Long Term Care Ombudsmen (NALLTCO)coreStrategic or Co-development PartnerNALLTCO represents local long-term care ombudsmen. Consumer Voice collaborates with NALLTCO through NORC, incorporating their input into the work to support and enhance Ombudsman programs. Amity Overall-Laib, NORC Director, previously served on the Board of Directors for NALLTCO.
• Gray PanthersfoundingStrategic or Co-development PartnerThe Gray Panthers were co-founders of Consumer Voice (originally NCCNHR) in 1975. Along with Ombudsman programs and other citizen groups, the Gray Panthers participated in a symposium in Washington, DC that led to the formation of NCCNHR by Elma Holder. This is a historic founding partnership.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/ConsumerVoices
• YouTubeyoutube.com/@consumervoice
• Facebookfacebook.com/theconsumervoice
• Instagraminstagram.com/nationalconsumervoice
• LinkedInlinkedin.com/company/the-national-consumer-voice-for-quality-long-term-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Consumer Voice for Quality Long-Term Care