THE COOPERS TAVERN

What THE COOPERS TAVERN does

The Coopers Tavern is a European-style neighborhood gastropub and single-location hospitality business operating on the Capitol Square in downtown Madison, Wisconsin at 20 W. Mifflin Street. Founded in January 2010, the establishment serves lunch, dinner, and weekend brunch with rustic pub fare and a specialty beverage program anchored by 28 rotating craft beer taps and a whiskey list described as 100+ (and more recently 130+) varieties. The venue offers patio seating facing the Wisconsin State Capitol, multiple screens tuned to international soccer and other sports, and an upstairs private event room with a 100-guest capacity and Capitol views for weddings, rehearsal dinners, corporate events, and celebrations. Revenue is generated transactionally through on-premise dining, carry-out orders, third-party delivery via DoorDash, GrubHub, and Eat Street, off-site catering (minimum 20 per item), and branded merchandise/gift cards, with private-event revenue carrying day-of-week-based minimum spend requirements and a 20% service charge. The pub runs Happy Hour Monday-Friday 2-5pm and Late Night promotions Friday-Saturday 10-11pm to optimize weekday and shoulder-hour traffic.

Operationally, The Coopers Tavern is a family-run, community-centered business that is one of approximately fifteen establishments owned and operated by FoodFight Inc., a Madison-based restaurant group that shares back-office functions, HR/payroll (Paycom), and gift-card infrastructure across its portfolio. The Tavern employs roughly 20 people, led by Proprietor Peter McElvanna, General Manager Katie Couture, Executive Chef Sam Williams, and Catering Shift Manager Cody Frank. Marketing is conducted primarily through organic Facebook and Instagram, an email newsletter, and earned local press coverage (NBC15, Wisconsin State Journal, Campus Eats, Life and Puppies blog). Signature menu items include a Reuben, an award-winning burger featured during Madison Burger Week (2023, NBC15), and Amy's salad. There is no AI/ML capability, no proprietary technology platform, no disclosed revenue, no public-market listing, and no venture or institutional capital involved — the business is a privately held, single-unit operator within the FoodFight Inc. portfolio.

Name

THE COOPERS TAVERN

Website

https://thecooperstavern.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coopers Tavern is a European-style neighborhood gastropub on Madison's Capitol Square serving lunch, dinner, and weekend brunch with a 28-tap craft beer program and 100+ whiskeys, plus private events, catering, and delivery, owned by FoodFight Inc.

Ownership category

akta.pro rank

Product category

Gastro Pub / Restaurant Dining

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Gastropub dining
• Craft beer bar
• Whiskey bar
• Private event venue
• Casual american fare

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. On-premise dining: Full lunch, dinner, and weekend brunch service with dine-in customers. Features rustic pub fare, craft beers, cocktails, and extensive whiskey selection.
2. Third-party delivery and carry-out: Carry-out orders and delivery through third-party platforms including Eat Street, DoorDash, and GrubHub.
3. Private event venue rental: Upstairs private event space hosting weddings, rehearsal dinners, corporate events, and celebrations with food and beverage minimums and room rental fees.
4. Merchandise sales: Branded merchandise including t-shirts, sweatshirts, hats, flask sets, bottle openers, and coaster sets sold for pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Coopers Tavern is a European-style neighborhood gastro pub serving rustic pub fare for lunch, dinner, and weekend brunch. The core offering is anchored by an extensive beverage program featuring 28 craft beers on draft and over 130 whiskeys (bourbons, American, Scotch, and Irish), supplemented by an upstairs private event space for up to 100 guests, off-site catering, branded merchandise, and third-party delivery via Eat Street, DoorDash, and GrubHub.

Product overview

The Coopers Tavern is a European-style neighborhood gastro pub on Madison's Capitol Square offering a unified dining experience that combines full restaurant service (lunch, dinner, weekend brunch) with an extensive craft beverage program featuring 28 draft beers and over 100 whiskeys. Additional offerings include a private upstairs event space for up to 100 guests, catering services for off-site events, branded merchandise, and third-party delivery integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Services Full-service gastro pub offering lunch, dinner, and weekend brunch with rustic pub fare, craft beers on 28 taps, craft cocktails, and a whiskey selection of over 130 varieties. Targeted at Madison-area residents, downtown professionals, sports fans, and visitors.
• Private Event Space Spacious upstairs event venue with private bar, seating for up to 100 guests, and views of the Wisconsin State Capitol building. Available for rehearsal dinners, weddings, corporate events, showers, and holiday parties with full bar and catering service.
• Catering Services Off-site catering with customizable appetizers, sandwiches, salads, entrees, and desserts. Requires a minimum order of 20 per item. Targeted at private hosts and organizations needing event food service.
• Branded Merchandise Coopers Tavern branded merchandise including t-shirts, sweatshirts, hats, bottle openers, coaster sets, and flask sets sold for in-person pickup at the restaurant.
• Carry-Out and Delivery Direct carry-out ordering for customer pickup at the restaurant plus delivery service through Eat Street, DoorDash, and GrubHub. Targets local residents seeking Coopers Tavern food and beverages at home.
• Gift Cards FoodFight Inc. gift cards redeemable at The Coopers Tavern, sold through the FoodFight Inc. Cardfoundry platform.

Quantifiable outcome

• Celebrity burger featured during Madison Burger Week (NBC15 coverage)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Food Fight Inc.coreStrategic or Co-development Partner · 1 January 2010Parent restaurant group that owns and operates The Coopers Tavern along with other Madison-area establishments including Monty's Blue Plate Diner, Canteen Taco, Tex Tubb's Taco Palace, Hubbard Avenue Diner, Johnny Delmonico's Steakhouse, The Coopers Tavern, Brunch Club, Craftsman Table & Tap, Luigi's Pizza, Everly, Steenbock's on Orchard, Cento, Aldo's Cafe, and Bar Corallini. The Coopers Tavern operates as part of this family-run restaurant group.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecooperstavern
• Instagraminstagram.com/thecooperstavern
• LinkedInlinkedin.com/company/the-coopers-tavern

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE COOPERS TAVERN