CraftStudio

What CraftStudio does

The Craft Studio (legal name "The Craft Studio", DBA "The Craft Studio Builders & Real Estate") is a privately held, founder-owned residential construction and real estate services firm operating primarily in Pakistan, with active projects in Islamabad and Lahore. The company delivers end-to-end custom home construction from soil testing and foundation work through gray structure to finishing and interior fit-out, using a codified material specification built around 60-grade Ittehad Steel, Bestway Cement at a 3:1 ratio, RP Bricks, 9x9 DPC Beams, and Damar Coating waterproofing. Interior design services are bundled with construction, and a separate real estate advisory line supports property buying, selling, and investment guidance. The firm differentiates through fixed-price contracts with no hidden costs, a 10-year structural warranty, weekly progress updates, and post-handover service, targeting individual home builders and small-scale property investors who have historically been underserved by Pakistan's fragmented and opaque residential construction market. The company runs a direct-to-customer go-to-market with phone-led consultations, project galleries on its website, and active organic social media presence across Facebook, Instagram, YouTube, and TikTok. The firm is led by CEO Imran Ali, operates from a headquarters office in Islamabad (Office #1128, Main Double Road, C-1, B-17, Islamabad), and executes work with a lean internal team supplemented by subcontracted trade labor. Revenue is generated primarily through one-time fixed-price construction contracts, with secondary income from interior design and real estate transaction fees. No external funding, parent entities, awards, patents, or regulatory actions are disclosed.

Name

CraftStudio

Legal name

The Craft Studio

Website

https://thecraftstudio.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Craft Studio is a Pakistan-based residential construction firm that designs and builds custom homes in Islamabad and Lahore using branded materials and a 10-year structural warranty, serving individual homeowners and small property investors through fixed-price contracts and direct sales.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

Interior Design Services (54141)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

akta.pro secondary industries

Painting, Decorating & Wallcoverings (IMAFANAI), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Residential construction services
• Custom home building
• Interior design services
• Real estate services
• Property investment advisory

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Construction Services: Full-service residential construction from gray structure to finished home. Revenue generated through fixed-price contracts with detailed cost breakdowns covering materials and labor.
2. Interior Design Services: Interior enhancement and design services to create functional and aesthetically pleasing living spaces, offered as part of construction packages or standalone
3. Real Estate Services: Property buying, selling, and investment guidance services for clients seeking to acquire or dispose of real estate assets

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Craft Studio is a Pakistan-based builders and real estate firm that delivers full-service custom residential construction from soil testing and gray structure through to finishing and key handover, using branded materials such as 60-grade Ittehad Steel, Bestway Cement, RP Bricks, ICI Paints, and Damar Coating. The company also provides interior design services (wall finishes, flooring, sanitary, electrical, doors and windows) and real estate services covering property buying, selling, and investment guidance, with active project portfolios in Islamabad and Lahore.

Product overview

The Craft Studio is a construction and real estate company offering three core services: Construction Services (full-service residential building from foundation to finishing using materials like 60-grade Ittehad Steel, Bestway Cement, RP Bricks, and Damar Coating), Interior Design Services (enhancing interior aesthetics with branded finishes), and Real Estate Services (property buying, selling, and investment guidance). The company operates residential construction projects across Islamabad and Lahore, including various architectural styles such as Spanish Theme, Traditional Influence, Modern Minimalist, Neoclassical, and Contemporary designs, with a 10-year structural warranty on all construction work.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Services Full-service custom residential construction from soil testing and gray structure through to finishing and handover, using 60-grade Ittehad Steel foundations, Bestway Cement, RP Bricks, DPC Beams, Damar Coating waterproofing, and branded finishes. Targeted at families and individuals building custom homes in Islamabad and Lahore.
• Interior Design Services Interior enhancement and design services covering ICI Paints and oil premier wall filling, 2x4 floor tile installation with Bestway Tile Bond, total granite/marble accents, sanitary and plumbing fit-outs (Master Fit, Porta Comots W.C, Faisal Sets), electrical wiring with Fast Cables, branded lighting and fans (Osaka/Phillips, Royal Fans), CCTV and intercom security, solid Lasani doors, PVC Skypen windows, and AL-NOOR wooden sheets. Delivered as part of construction packages or standalone.
• Real Estate Services Property buying, selling, and investment guidance services in Pakistan, assisting clients with land acquisition, rental property enhancement, and resale decisions to maximize rental yields and capital appreciation.

Quantifiable outcome

• Earned 30% more rent than expected on rental property investment
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Izhar Group of Companies: Pakistani engineering, construction, and real-estate group offering residential and commercial building services across Pakistan. Comparable in being a multi-disciplinary construction and real-estate operator targeting Pakistani home buyers and developers.
• Habib Construction Services: Established Pakistani general contractor and engineering company executing large-scale building, civil, and infrastructure projects domestically. Directly comparable as a Pakistan-based construction services firm operating across multiple project types and cities.
• Procon Engineering & Construction (Pvt) Ltd: Pakistani general contractor active in building, civil works, and select real-estate development. Directly comparable as a Pakistani construction services firm serving residential and commercial clients with full project-delivery capability.
• Capital Smart City: Pakistani smart-city real-estate developer on the outskirts of Islamabad offering plots and constructed villas under a master-planned model. Comparable as a developer competing for the same Islamabad homeowner and investor segment.
• Bahria Town (Bahria Town (Pvt) Ltd): Pakistan's largest private-sector residential developer, building master-planned cities and housing across Islamabad/Rawalpindi, Lahore, and Karachi. Directly comparable as a Pakistani residential construction company serving individual home buyers and investors, though at vastly larger scale.
• Defence Housing Authority (DHA) Islamabad: Major Pakistani residential real-estate developer providing planned communities, plots, and constructed homes in Islamabad and other cities. Overlaps with The Craft Studio in targeting individual buyers seeking premium homes in Islamabad with on-time delivery and quality assurance.

Others

• Maple Leaf Cement Factory Limited: Leading Pakistani cement manufacturer, supplier of branded cement used in residential construction. Comparable as a key upstream material supplier into the same construction ecosystem The Craft Studio operates in (Bestway Cement and other branded cement/paint/steel brands).
• Zameen.com (Zameen Pvt Ltd): Pakistan's largest online real-estate marketplace, also offering project-marketing and real-estate advisory services. Comparable as a buyer/investor-acquisition channel and real-estate services provider competing for the same property-investor customer that The Craft Studio's Real Estate Services targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Thecraftstudio_company
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/thecraft_stdio
• TikToktiktok.com/@thecraftstudio397/video/7507642949501603080?is_from_webapp=1&sender_device=pc&web_id=7441202952868595218
• LinkedInlinkedin.com/company/thecraftstudioco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CraftStudio