The Crossing

What The Crossing does

The Crossing, operating legally as Crossing Church, is an independent, non-denominational Christian church founded in 1974 in Quincy, Illinois, with approximately 50 employees and twelve physical campuses distributed across Illinois, Missouri, and Iowa, plus a global online campus. Its core offering is multi-site weekend worship delivered via a hub-and-spoke broadcast architecture — services originate live from the 64,000-square-foot 48th Street campus in Quincy and are simulcast to all satellite locations, with Crossing Online (online.thecrossing.net) extending the same content on-demand worldwide and capturing more than 1,500 weekly digital participants. Underlying technology includes the OneCrossing mobile application distributed on iOS, Android, Apple TV, and Roku (built on the Subsplash framework), Planning Center Online (PCO) and Church Center for congregational management, giving, and event registration, and third-party payment processing via Stripe and Gyve.

The Crossing operates as a 501(c)-style non-profit funded entirely through voluntary tithes, donations, thrift-store proceeds, and an endowment (The Legacy Plan) — there are no fees for any service, program, or ministry. Ancillary revenue-generating or community-serving sub-brands include Vine Counseling Co. (Christian counseling), Crossing Thrift Stores (jobs and benevolence funding), Crossing Preschool and CKX (early childhood and after-school programming), Crossing Worship (original music — three albums released), Crossing Camp (retreats), Crossing Inside (prison ministry), One Mission (global outreach), and the Crossing Store (merchandise). Distribution relies on physical campuses as the primary channel, with Crossing Online, the OneCrossing app, YouTube, Spotify, and podcasts handling global digital reach; the marketing mix is hybrid (event-driven for campuses, community-led via DBS Groups, and product-led growth via the digital platforms).

The Crossing serves a diversified congregational base segmented into general community seekers, families with children (Kids/Preschool ministries), youth (6th–12th grade) and young adults (18–29, The Collective), and underserved communities reached through prison ministry and thrift-store benevolence. Weekly attendance aggregates to roughly 4,500–5,000 across physical and online locations, with the Hannibal (Orpheum Theater) campus the largest at 1,100–1,300 weekly. The organization has been recognized as the 27th fastest growing church in the U.S. (Outreach Magazine, September 2009) and the #1 fastest growing Independent Christian Church (Christian Standard, 2009), and continues to expand — most recently opening a Wever, Iowa campus on Christmas Eve 2024 as a pilot for a new launch strategy.

Name

The Crossing

Legal name

Crossing Church

Website

https://thecrossing.net

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

The Crossing is a non-denominational Christian church with twelve campuses across Illinois, Missouri, and Iowa plus a global online platform, serving roughly 4,500–5,000 weekly attendees through broadcast worship services, life-stage ministries, counseling, thrift stores, and prison outreach.

Ownership category

akta.pro rank

Product category

Religious Services / Place of Worship

NAICS

Religious Organizations (8131), Religious Organizations (813110)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Multi-site church services
• Religious community programs
• Online worship streaming
• Christian counseling services
• Faith-based youth ministries

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregation members. Tithe defined as first 10% of income given to support church ministry. One-fund budget system where all donations support all facets of ministry.
2. General Donations: One-time and recurring donations accepted online, in-person, by mail, or stock transfer. Online giving through PCO platform.
3. Legacy Giving / Endowment: The Legacy Plan is an endowment fund designed to sustain and advance Crossing Church's mission and ministries well into the future.
4. Thrift Store Revenue: Thrift stores provide jobs and fund community benevolence ministry.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Crossing Church is a multi-campus, non-denominational Christian church that operates 12 physical worship locations across Illinois, Missouri, and Iowa, plus a global online campus (Crossing Online) and a multi-platform mobile app (OneCrossing). Its core offering is free weekend worship services with live sermon teaching broadcast from the Quincy 48th Street campus, supplemented by life-stage ministry programs (Kids, Youth, College/Young Adults, Adults), small group Bible studies (DBS Groups), volunteer service teams, Christian counseling (Vine Counseling Co.), camps, prison ministry, and community benevolence through thrift stores.

Product overview

The Crossing is a multi-campus, non-denominational Christian church offering in-person worship at 12 physical campus locations across Illinois, Missouri, and Iowa, plus online worship through Crossing Online. The core ministry includes weekend worship services with live sermon broadcasts, children's programs (Crossing Kids, CKX, Crossing Preschool), student ministries (Crossing Youth, The Collective), and small group Bible studies (DBS Groups). Supplementary offerings include worship music through Crossing Worship (with three released albums), counseling services (Vine Counseling Co.), camping experiences (Crossing Camp), prison ministry (Crossing Inside), thrift stores for community benevolence, marriage enrichment (Marriage Matters Weekends), global missions (One Mission), legacy giving planning, and an online store for Crossing merchandise. The OneCrossing App and podcast platforms extend digital access to sermons and content.

Differentiator

Problem solved

Functional benefit

Brands

• Crossing Kids: Ministry for kids ages birth-5th grade
• Crossing Youth
• The Collective
• Crossing Inside
• Crossing Worship
• Crossing Camp
• Crossing Online
• Vine Counseling Co.
• OneCrossing App

Products and services

• Crossing Church (Multi-Campus Worship Services) Core weekend worship services offered free of charge at 12 physical campus locations across Illinois, Missouri, and Iowa, with sermons broadcast live from the Quincy 48th Street campus to all locations.
• Crossing Online Global online worship service providing live streaming of weekend services and on-demand sermon content accessible worldwide. Supports house churches, transitional facilities, elderly care facilities, and prison ministry (Crossing Inside).
• OneCrossing App Free multi-platform mobile application for iOS, Android, Apple TV, and Roku enabling live sermon streaming, on-demand content access, event registration, and community connection.
• Crossing Worship (Music Albums) Original worship music recordings produced by Crossing Church's worship ministry, with three released albums: Together As One (2016), This is Life (2017), and A Million Hallelujahs (2022).
• Vine Counseling Co. Christian counseling services providing mental health support integrated with faith-based guidance for individuals and families.
• Crossing Thrift Stores Thrift store retail locations providing affordable goods to the community while generating revenue and employment opportunities, with proceeds funding community benevolence programs.
• Crossing Store Online retail store selling Crossing-branded merchandise including clothing and other items.
• The Legacy Plan Endowment fund enabling planned/legacy giving to sustain and advance Crossing Church's mission and ministries into the future.
• Crossing Preschool Preschool program providing early childhood education with a Christian foundation, planting seeds of faith that last a lifetime.
• Crossing Camp Camps and retreats ministry offering immersive experiences for spiritual refreshment, renewal, and transformation.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Scale indicators9 records

Recent moves22 records

Expansion highlights5 records

Direct peers

• Church of the Highlands: Birmingham, Alabama-based multi-site megachurch with 20+ campuses across Alabama and a global online broadcast. Highly comparable decentralized multi-site model with regional concentration.
• North Point Community Church: Multi-site non-denominational church pioneered by Andy Stanley in metro Atlanta with multiple physical campuses and a strong online broadcast model. Closely comparable as a similarly structured multi-site church with centralized broadcast production.
• Life.Church: One of the largest multi-site churches in the US, founded in Edmonds, Oklahoma, with dozens of physical locations and the largest online church platform (Church Online Platform). Direct peer on multi-site + online streaming model.
• CrossPoint Church: Multi-site church in the Midwest with a similar strategy of regional campuses plus online services. Closely comparable in footprint, denomination-adjacent profile, and multi-site broadcast model.
• Gateway Church: Texas-based multi-site church with multiple DFW campuses, online presence, and a similar program breadth including kids, youth, and global missions. Comparable multi-site scale and ministry mix.

Emerging players

• McLean Bible Church: Washington DC-area multi-site church with online streaming and campus broadcast model. Comparable in multi-site architecture and online distribution, serving different geography.
• Churchome (formerly Sanctuary): Online-first church with global digital broadcast, comparable in Crossing Online's digital strategy though more centralized on streaming rather than physical campus network.

Broad incumbents

• NewSpring Church: South Carolina-based multi-site church with 15+ campuses and a centralized broadcast model. Comparable multi-site distribution architecture with similar regional concentration.
• Saddleback Church: Lake Forest, California-based multi-site megachurch known for church planting, community outreach, and global PEACE plan. Comparable scale and breadth of ministries though California geographic focus differs.
• Elevation Church: Charlotte-based multi-site megachurch with strong online broadcast, original worship music (Elevation Worship), and youth-focused ministries. Comparable scale and digital strategy though more urban concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/onecrossing
• Facebookfacebook.com/onecrossing
• Instagraminstagram.com/onecrossing
• TikToktiktok.com/@onecrossing
• LinkedInlinkedin.com/company/onecrossing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Crossing