The Cupcake Princess
The Cupcake Princess is a single-location, founder-led artisanal bakery in Waverley, NSW that produces handmade nut-free cupcakes, custom cakes, cookies, DIY kits, and gelato for individual consumers and corporate clients across the Sydney Metro Area via e-commerce, delivery, and store pickup.
- Company typePrivate
- Founded-
- HeadquartersWaverley, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Cupcake Princess does
The Cupcake Princess is a privately held, single-location artisanal bakery operating from 48 Albion St, Waverley, New South Wales, with eight employees. The business produces handmade cupcakes, custom celebration cakes, cookies, DIY decorating kits, gingerbread houses, ready-to-bake cookie dough, and fresh Italian-style gelato, all within a nut-free kitchen. Its product catalog is organized around an extensive calendar of seasonal and themed collections (Christmas, Easter, Valentine's Day, Mother's Day, Father's Day, Halloween) alongside dedicated categories for birthdays, baby showers, christenings, weddings, and corporate events.
The company sells through three distribution channels: an owned e-commerce website with delivery across the Sydney Metro Area (free shipping on orders over $200, Tuesday to Saturday), in-store pickup at the Waverley storefront (open Tuesday to Saturday), and a direct corporate sales channel handling custom-branded orders with a 4-5 day lead time for printed logos. Pricing is unit-based and pay-as-you-go across the assortment, with cupcakes ranging from $26 to $99, custom cakes from $89 to $399, decorating kits from $39 to $79, cookie kits from $15 to $45, and gelato tubs from $6.50 to $24. Marketing is conducted via the company website, an Instagram presence, and a 'Royal Family' email newsletter.
The customer base is split between individual consumers purchasing baked goods for personal celebrations and a small set of named enterprise customers (Qantas, Woolworths, Model Co, CASF) that source branded treats for corporate events. The business is founder-led by owner Carissa, who is consistently cited in customer testimonials as the primary driver of product quality and brand reputation. No parent company, investor base, or public listing is disclosed.
The Cupcake Princess firmographics
Firmographics- Name
- The Cupcake Princess
- Legal name
- The Cupcake Princess
- Website
- https://thecupcakeprincess.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cupcake Princess is a single-location, founder-led artisanal bakery in Waverley, NSW that produces handmade nut-free cupcakes, custom cakes, cookies, DIY kits, and gelato for individual consumers and corporate clients across the Sydney Metro Area via e-commerce, delivery, and store pickup.
- Ownership category
- akta.pro rank
The Cupcake Princess industry classification
Industry- Product category
- Custom Bakery
- NAICS
- Baked Goods Retailers (445291), Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Soft-Serve & Custard Stands (THAFAGAC), Cookie & Brownie Shops (THAFAGAF), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Cupcake Shops (THAFAGAG)
Keywords
Where The Cupcake Princess is headquartered
LocationHeadquarters
- HQ city
- Waverley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Cupcake Princess business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail baked goods sales: Direct-to-consumer sales of cupcakes, cakes, cookies, and other baked goods through e-commerce website with delivery and store pickup options.
- Corporate custom orders: Custom branded corporate cupcakes, cakes, and cookies for corporate events, launches, and gifting. Products produced in nut-free environment.
- DIY decorating kits: Sale of cupcake decorating kits, cookie kits, and gingerbread house kits for at-home baking experiences.
- Gelato sales: Fresh gelato made with 100% Italian ingredients, available in-store for take-home in various sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cupcakes range from $26 for small boxes to $99 for bulk sets |
| Unit Pricing | Pay-as-you-go | Cakes range from $89 to $399 depending on size and complexity |
| Unit Pricing | Pay-as-you-go | Decorating kits priced at $39-$79 |
| Unit Pricing | Pay-as-you-go | Cookie kits from $15 to $45 |
| Unit Pricing | Pay-as-you-go | Gelato from $6.50 to $24 |
| Unit Pricing | Pay-as-you-go | Mother's Day Gift Pack at $65 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The Cupcake Princess product offering
Product offeringCore offering
The Cupcake Princess is a Sydney-based artisan bakery that hand-produces custom cupcakes, celebration cakes, personalized cookies, DIY decorating kits, gingerbread houses, and Italian-style gelato. All goods are manufactured from scratch in a single nut-free kitchen and sold direct-to-consumer through an e-commerce website with Sydney Metro delivery and in-store pickup, supplemented by custom-branded corporate gifting orders.
Product overview
The Cupcake Princess is a Sydney-based bakery offering handmade cupcakes, custom cakes, cookies, and related baked goods. The core product portfolio consists of cupcakes and celebration cakes, complemented by seasonal collections (Christmas, Easter, Valentine's Day, Halloween, Mother's Day, Father's Day), DIY decorating kits (cupcake and cookie kits), gingerbread houses, cookie dough, and gelato. Additional services include custom corporate branding for events and wedding/engagement cakes. All products are produced in a nut-free kitchen.
Differentiator
Problem solved
Functional benefit
Products and services
- Cupcakes
- Cakes
- Custom Cookies
- Cupcake Decorating Kits
- Cookie Making Kits
- Cookie Dough
- Gingerbread Houses
- Gelato
- Corporate Cakes, Cupcakes and Cookies
- Wedding and Engagement Cakes
- Mother's Day Gift Pack
Companies that use The Cupcake Princess
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
The Cupcake Princess technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cupcake Princess partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Cupcake Princess competitors and assessment
Company assessmentDirect peers
- The Cheesecake Shop: Australian specialty dessert retailer selling celebration cakes, cupcakes, and sweets through storefronts and delivery — directly comparable specialty celebration-cake retail model in Australia.
- Cupcake Central: Sydney-based specialty cupcake and dessert shop chain offering cupcakes, cakes, and sweets for celebrations and corporate clients — directly comparable DTC cupcake retailer in the same Australian metro market.
- Gelato Messina: Sydney-founded premium Italian gelato brand with retail stores and product line — directly comparable Australian gelato product offering for The Cupcake Princess's gelato SKU.
- Adriano Zumbo Patisserie: Australian patisserie brand known for elaborate custom cakes, desserts, and macarons — comparable premium custom-cake and celebration-dessert positioning in Australia.
Broad incumbents
- Bakers Delight: Australia's largest specialty bakery franchise chain selling breads, cakes, and sweet baked goods — comparable Australian bakery retail format, though broader grocery-adjacent product mix.
- Georgetown Cupcake: US specialty cupcake chain with national shipping and DTC e-commerce — comparable premium cupcake retail with delivery model across a metro region.
- Sprinkles Cupcakes: US cupcake chain and DTC brand known for premium cupcakes and branded desserts — comparable scaled cupcake retail and DTC distribution model.
- Magnolia Bakery: Iconic New York cupcake and cake retailer with global brand recognition — comparable premium custom-cupcake and celebration-cake retail model internationally.
- Brumby's Bakeries: Australian bakery franchise chain offering breads, cakes, and sweet treats — comparable Australian bakery retail model at broader grocery-product scale.
Regional players
- Cold Rock Ice Creamery: Australian ice cream and dessert franchise with mixed-ins concept — adjacent frozen-dessert retail category relevant to The Cupcake Princess's gelato offering, though focused on ice cream rather than baked goods.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Cupcake Princess social profiles
Digital presenceThe Cupcake Princess financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cupcake Princess leadership team
Management profileNumber of profiles
Profiles1 record
The Cupcake Princess funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cupcake Princess M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cupcake Princess
What does The Cupcake Princess do?
The Cupcake Princess is a Sydney-based artisan bakery that hand-produces custom cupcakes, celebration cakes, personalized cookies, DIY decorating kits, gingerbread houses, and Italian-style gelato. All goods are manufactured from scratch in a single nut-free kitchen and sold direct-to-consumer through an e-commerce website with Sydney Metro delivery and in-store pickup, supplemented by custom-branded corporate gifting orders.
Is The Cupcake Princess a public or private company?
The Cupcake Princess is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cupcake Princess founded?
The Cupcake Princess was founded in -1. It employs 1 to 10 people.
Where is The Cupcake Princess based?
The Cupcake Princess is headquartered in Waverley, Australia, in the Oceania region.
How does The Cupcake Princess make money?
Four revenue lines are on record. Retail baked goods sales are the primary driver. The others are corporate custom orders, DIY decorating kits and gelato sales.
Who are The Cupcake Princess's main competitors?
Direct peers on record are The Cheesecake Shop, Cupcake Central, Gelato Messina and Adriano Zumbo Patisserie. Broad incumbents are Bakers Delight, Georgetown Cupcake, Sprinkles Cupcakes, Magnolia Bakery and Brumby's Bakeries. Cold Rock Ice Creamery is listed as a regional player.
Does The Cupcake Princess have an API?
No public API is recorded for The Cupcake Princess.
What industry is The Cupcake Princess in?
The Cupcake Princess's product category is Custom Bakery. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of THAFAGAC, Soft-Serve & Custard Stands. Its NAICS code is 445291 and its SIC code is 2050.