New Jersey Digest

What New Jersey Digest does

New Jersey Digest (operating as "The Digest" or "The Digest Online") is a privately held regional hyperlocal media brand founded in 2014 and based in Summit, New Jersey. The company operates a multi-platform publishing business spanning a print magazine, a digital magazine, a WordPress-based website (thedigestonline.com) attracting 500,000 monthly visitors and 700,000 pageviews, and an email newsletter reaching 467,000 subscribers with a 44% average open rate. Editorial coverage focuses on New Jersey lifestyle verticals including local news, food and drink, restaurant guides, travel, arts and culture, and community events. The publication is led by Publisher Tom Lavecchia with a small editorial team of approximately 9 employees including Managing Editor Abby Montanez and Food + Drink Editor Peter Candia.

The company's revenue model is primarily advertising-driven, monetizing its audience reach through customized advertising packages sold to local New Jersey businesses of all sizes. Revenue streams include print advertising, digital display ads (optimized via third-party platform Ezoic), social media coverage and branded content, dedicated email campaigns, business spotlight features, geotargeting services, and photoshoots. Secondary revenue comes from newsletter subscriptions and ancillary media services. Distribution spans a physical print magazine distributed regionally, a globally accessible digital magazine, the website hub, and active social media presence across Facebook, X/Twitter, Instagram, LinkedIn, and TikTok with 275,000+ aggregate followers.

The underlying technology stack is commodity-grade: WordPress CMS for content management, a standard email marketing platform for newsletter distribution, and the Ezoic advertising optimization service. No proprietary technology, AI/ML capabilities, or differentiated platform architecture is evidenced. The go-to-market motion is content-led, relying on consistent publishing cadence and audience engagement to drive advertising demand. The company serves two primary customer segments: local business owners seeking New Jersey audience reach (B2B advertising clients) and general audience readers interested in Garden State lifestyle content.

Name

New Jersey Digest

Legal name

New Jersey Digest

Website

https://thedigestonline.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

New Jersey Digest is a privately held regional hyperlocal media brand operating a print magazine, digital magazine, website, and email newsletter covering New Jersey news, dining, travel, and lifestyle content for local readers and SMB advertisers.

Ownership category

akta.pro rank

Product category

Regional News & Lifestyle Media

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local news publishing
• Digital media
• Print magazine
• Newsletter advertising
• Regional content

Headquarters

HQ city

New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The company sells comprehensive advertising solutions to businesses of all sizes, including print ads, digital ads, social media coverage, branded content, giveaways, dedicated email campaigns, and customized advertising concepts. The media kit is available via Issuu platform.
2. Subscriptions: The company offers newsletter subscriptions to readers, with 467k email subscribers receiving regular content updates.
3. Media Services: Additional revenue streams include business spotlight features, email blasts, geotargeting services, photoshoots, and social media promotional packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

New Jersey Digest is a New Jersey-based multi-media brand that publishes and distributes local content covering news, food and drink, travel, restaurant guides, and New Jersey lifestyle across a print magazine, a digital magazine, and the website thedigestonline.com. It monetizes this content primarily by selling customized advertising packages (print, digital, social media, dedicated email, branded content, giveaways, geotargeting, and photoshoots) to local businesses, and by operating a newsletter with 467,000 subscribers.

Product overview

New Jersey Digest is a multi-media brand based in New Jersey operating a print magazine, digital magazine, and popular website (thedigestonline.com) that reaches over 200,000 monthly page visitors, 500,000 monthly website visitors, 275,000 followers across social media platforms, and 467,000 email newsletter subscribers with an average open rate of 44%. The publication covers local news, food and drink, New Jersey lifestyle content, restaurant guides, and travel content for the Garden State audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Magazine Physical print magazine distributed within New Jersey covering local news, food and drink, travel, restaurant guides, and New Jersey lifestyle content for subscribers and newsstand readers.
• Digital Magazine Online digital edition of New Jersey Digest covering local news, dining, travel, restaurant guides, and New Jersey lifestyle, accessible globally via the web.
• Email Newsletter Regular email newsletter from New Jersey Digest delivering curated local news, food, travel, restaurant, and lifestyle content to 467,000 subscribers, with an average open rate of 44%.
• Print Advertising Print advertising placements in the New Jersey Digest print magazine for local businesses seeking to reach a New Jersey readership through physical publication distribution.
• Digital Advertising Digital advertising placements across thedigestonline.com and supporting digital properties, reaching more than 500,000 monthly website visitors and 700,000 monthly pageviews.
• Email Blast Advertising Dedicated email blast and sponsored newsletter campaigns sent to New Jersey Digest's 467,000-subscriber newsletter list on behalf of local business advertisers.
• Business Spotlight / Branded Content Business Spotlight features and branded content campaigns in which New Jersey Digest produces custom editorial or promotional coverage for local business partners across its print and digital channels.
• Geotargeting Services Geotargeted advertising campaigns delivered to New Jersey Digest audiences in specific New Jersey geographies, supporting advertisers seeking hyper-local reach.
• Photoshoot Services Custom photography and photoshoot production services provided by New Jersey Digest on behalf of advertising partners for use in print, digital, and social campaigns.
• Social Media Promotional Packages Social media promotional packages providing coverage and sponsored posts across New Jersey Digest's combined 275,000+ follower audience on Facebook, X/Twitter, Instagram, LinkedIn, and TikTok.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hoboken Girl: Hoboken Girl is a New Jersey-based digital lifestyle media brand covering local news, dining, events, and family content. It competes for the same NJ female-skewing lifestyle audience and similar small-business advertisers.
• Philadelphia Magazine: Philadelphia Magazine is a regional lifestyle magazine covering dining, news, culture, and travel in the greater Philadelphia/South Jersey region. It competes for advertiser attention from the same South Jersey and tri-state restaurant and lifestyle brands.
• Patch: Patch operates hyper-local news websites across thousands of U.S. communities including numerous New Jersey towns. It directly competes for the same NJ-local advertiser and reader audiences with a similar digital-first, multi-town coverage model.
• NJ.com: NJ.com is the flagship digital property of Advance Local covering New Jersey news, dining, and lifestyle. It targets the same NJ audience and competes for the same local advertising dollars as The Digest, but at substantially greater scale.
• New Jersey Monthly: New Jersey Monthly is a long-running regional magazine covering NJ lifestyle, dining, travel, and culture. It is the closest print-and-digital lifestyle magazine peer to The Digest, sharing the same NJ advertiser base.
• Edible New Jersey: Edible New Jersey is part of the Edible Magazines network of regional food publications. It overlaps directly with The Digest's strong Food & Drink and Restaurant Guide verticals, competing for restaurant and food brand advertising in NJ.
• Connecticut Magazine: Connecticut Magazine is a regional lifestyle publication covering CT dining, travel, and culture. It is structurally analogous to The Digest as a tri-state-area regional lifestyle magazine with print and digital editions sold to local advertisers.

Emerging players

• Yelp Media: Yelp is a major platform where NJ restaurants, bars, and local businesses advertise and where consumers read dining reviews. It competes indirectly for restaurant and local-business advertising dollars that could otherwise flow to The Digest's dining content.

Broad incumbents

• Advance Local: Advance Local is the parent of NJ.com, MLive, and other major regional news sites. It is a large, well-capitalized incumbent operating across multiple states with overlapping capabilities in local news and lifestyle advertising sales.
• Axios: Axios is a national digital media company known for its newsletters and local news expansion. While it competes nationally, its Smart Brevity newsletter format and Axios Local initiative overlap with The Digest's newsletter-led local content model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newjerseydigest
• Facebookfacebook.com/TheDigest
• LinkedInlinkedin.com/company/the-digest-magazine
• Instagraminstagram.com/njdigest
• TikToktiktok.com/@njdigest

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Digest