The Drama Academy
The Drama Academy is a private performing arts school in Hinckley, England, delivering in-person singing, dance and acting classes plus LAMDA exams, a residential summer school and annual showcases at professional UK theatres for children and young people across the East Midlands.
- Company typePrivate
- Founded-
- HeadquartersHinckley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Drama Academy does
The Drama Academy is a private performing arts school founded in 2014 and based at The Pathways Centre in Hinckley, England, serving children and young people across the East Midlands. Its core product is in-person tuition across three disciplines — singing, dance and acting — delivered on Saturdays and Thursdays, supplemented by LAMDA examination preparation (three exam sessions per year), a Residential Summer School, a TV/Film & Theatre programme and a Student Helper Program that develops older pupils into junior instructional roles. Annual showcases at professional venues including the Shaftesbury Theatre, His Majesty's Theatre and Birmingham Hippodrome function as both graduation events and brand-building moments, while documented alumni progression into prestigious performing arts colleges provides the primary marketing proof point.
The underlying technology stack is intentionally lean: a Wix-hosted public website, the Class Manager portal for booking and parent communication, and standard DBS-checked, insured in-person instruction. There is no proprietary software, no AI or data infrastructure and no digital distribution of content. Leadership is led by Principal Mrs D Cunningham, with Louise Clarke serving as Designated Safeguarding Officer, and the broader team numbers 13.
The business model is a hybrid of subscription-style termly class tuition, transactional LAMDA exam fees, uniform sales and seasonal Residential Summer School revenue, paid by parents on behalf of pupils. Go-to-market is community-led — word of mouth, local social media and the visibility of annual performances — with no paid digital marketing infrastructure visible. Demand currently exceeds supply, as evidenced by a closed waiting list for class places.
The Drama Academy firmographics
Firmographics- Name
- The Drama Academy
- Legal name
- The Drama Academy
- Website
- https://thedramaacademy.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Drama Academy is a private performing arts school in Hinckley, England, delivering in-person singing, dance and acting classes plus LAMDA exams, a residential summer school and annual showcases at professional UK theatres for children and young people across the East Midlands.
- Ownership category
- akta.pro rank
The Drama Academy industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)
- akta.pro secondary industries
- Children’s & Youth Theatre (MPAGABAE), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE), Portfolio & Audition Preparation (Arts School Admissions) (EDAMAAAK)
Keywords
Where The Drama Academy is headquartered
LocationHeadquarters
- HQ city
- Hinckley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Drama Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Class Tuition Fees: Regular weekly classes in acting, singing, and dance offered on Saturday and Thursday sessions. Parents pay for ongoing enrollment in performing arts instruction.
- LAMDA Exam Entry Fees: Fees collected for London Academy of Music and Dramatic Art examinations held three times per year. Includes room hire, administration fee, and musical accompaniment where applicable. LAMDA exam fee is £30 for timetable request changes.
- Uniform Sales: Sale of branded Drama Academy uniforms to students through an order form system.
- Residential Summer School: Intensive residential program offering immersive performing arts training during summer months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Class fees for regular weekly instruction |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Drama Academy product offering
Product offeringCore offering
The Drama Academy is a performing arts school based in Hinckley, UK, delivering in-person weekly classes in singing, dance, and acting for children and young people. The school also prepares students for LAMDA (London Academy of Music and Dramatic Art) examinations held three times per year, hosts annual productions at prestigious UK theatres, and offers a residential summer school program. Classes run on Saturdays and Thursdays with a closed waiting list due to high demand.
Product overview
The Drama Academy is a performing arts school offering a unified portfolio of classes and programs centered around SING, DANCE, and ACT disciplines. The core educational offering consists of performing arts classes for students, supplemented by a Residential Summer School and LAMDA exam preparation sessions held three times yearly. The school also provides a Student Helper program for older students gaining teaching experience, a TV/Film & Theatre program, and regular performance opportunities through events and showcases at professional venues. Alumni outcomes are tracked, showing progression to top UK performing arts colleges.
Differentiator
Problem solved
Functional benefit
Products and services
- Performing Arts Classes (SING, DANCE, ACT) Regular weekly performing arts instruction in singing, dance, and acting with a focus on friendship and fun, offered on Saturdays and Thursdays for children and young people at The Pathways Centre, Hinckley.
- Residential Summer School Intensive residential performing arts program held during the summer, providing immersive training in drama, singing, and dance.
- LAMDA Exam Preparation Preparation and entry for LAMDA (London Academy of Music and Dramatic Art) examinations, with exam sessions held in November, March, and June at The Pathways Centre, including administration, room hire, and professional musical accompaniment.
- TV, Film & Theatre Program Training program focused on screen acting and theatre performance skills for students interested in pursuing professional performing arts careers.
- TDA Uniform Branded Drama Academy uniform sold to students through an order form system.
Companies that use The Drama Academy
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
The Drama Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Drama Academy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LAMDA (London Academy of Music and Dramatic Art)coreOfficial examination centre for LAMDA examinations. The Drama Academy hosts three exam sessions per year in November, March, and June at The Pathways Centre. They manage entry administration, room hire, musical accompaniment, and coordinate exam timetables. LAMDA charges £30 for any timetable request changes.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
The Drama Academy competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Drama Academy social profiles
Digital presenceThe Drama Academy compliance and trust
Trust signalCompliance2 records
The Drama Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Drama Academy leadership team
Management profileNumber of profiles
Profiles2 records
The Drama Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Drama Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Drama Academy
What does The Drama Academy do?
The Drama Academy is a performing arts school based in Hinckley, UK, delivering in-person weekly classes in singing, dance, and acting for children and young people. The school also prepares students for LAMDA (London Academy of Music and Dramatic Art) examinations held three times per year, hosts annual productions at prestigious UK theatres, and offers a residential summer school program. Classes run on Saturdays and Thursdays with a closed waiting list due to high demand.
Is The Drama Academy a public or private company?
The Drama Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Drama Academy founded?
The Drama Academy was founded in -1. It employs 11 to 50 people.
Where is The Drama Academy based?
The Drama Academy is headquartered in Hinckley, United Kingdom, in the Europe region.
How does The Drama Academy make money?
Four revenue lines are on record. Class Tuition Fees are the primary driver. The others are LAMDA Exam Entry Fees, uniform Sales and residential Summer School.
Does The Drama Academy have an API?
No public API is recorded for The Drama Academy.
What industry is The Drama Academy in?
The Drama Academy's product category is Performing Arts Education. Its primary akta.pro industry code is EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater), with a secondary code of MPAGABAE, Children’s & Youth Theatre. Its NAICS code is 61161 and its SIC code is 8200.