The Dunes Of Naples

What The Dunes Of Naples does

The Dunes Of Naples is a luxury resort-style residential community in Naples, Florida, marketed through Equity Realty, a privately held real estate brokerage. The community consists of multiple branded high-rise and mid-rise buildings — including Antigua, Barbados, Cayman, Grande Dominica, Grande Excelsior, Grande Geneva, Grande Phoenician, and Sea Grove — offering luxury condominiums and residences priced from approximately $1.4 million to $6.5 million. Properties range from 2,187 to 6,622 square feet with 3-4 bedrooms, and HOA fees range from $4,600 to $8,249 per month. The community features The Club at the Dunes, a 25,000 square foot amenities center with resort pool, spa, tennis, pickleball, fitness center, and dining venues, plus exclusive access to the Floridian Beach Club.

The underlying technology is a Houzez CMS-based real estate listing website (thedunes.com) with MLS integration, photo galleries, virtual tour capabilities, and property search functionality. The platform does not support direct online purchase; all transactions require licensed agent involvement, with agents like Kimberly Columbia facilitating property viewings and closings. Revenue is generated through real estate sales commissions on individual property transactions, with the brokerage also distributing listings via the Southwest Florida MLS for broker reciprocity.

The business serves high-net-worth individuals seeking waterfront luxury living in Southwest Florida, including primary residents, seasonal/part-time residents from northern states, and vacation home buyers. Properties support short-term rentals with 30-90 day minimum lease terms. With only 8 employees and operations concentrated in the Naples market, this is a small, location-dependent brokerage rather than a scalable technology platform.

Name

The Dunes Of Naples

Legal name

Equity Realty

Website

https://thedunes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dunes Of Naples is a luxury waterfront residential community in Naples, Florida, marketed through Equity Realty brokerage, offering branded high-rise condominiums priced $1.4M–$6.5M with resort amenities and private beach club access.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Luxury residential real estate
• Naples condominiums
• Real estate brokerage
• Waterfront property listings
• Gated community properties

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Sales Commission: The company operates as a real estate listing platform for The Dunes Of Naples community, facilitating property sales transactions. Revenue is generated through real estate sales commissions paid by property sellers. Properties range from $1.4M to $6.5M.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Dunes Of Naples is a luxury gated residential community in Naples, Florida marketed through Equity Realty, a licensed real estate brokerage. The community offers high-rise condominiums and terraced residences across multiple branded buildings, with unit prices ranging from approximately $1.4M to $6.5M. Sales are facilitated through licensed real estate agents who connect buyers with listings on the community website and MLS, supported by resort-style amenities including a 25,000 sq ft clubhouse and a private beach club.

Product overview

The Dunes Of Naples is a luxury resort-style residential community in Naples, Florida, consisting of multiple branded residential buildings (Antigua, Barbados, Cayman, Grande Dominica, Grande Excelsior, Grande Geneva, Grande Phoenician, and Sea Grove) offering high-rise condominiums and terraced residences. The community is operated by Equity Realty and provides resort-style amenities including The Club at the Dunes (a 25,000 sq ft amenities center with pool, spa, tennis, and fitness), private beach access through the Floridian Beach Club, concierge services, and fine dining options. Properties range from approximately $1.4 million to over $6 million.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dunes Of Naples Residential Community

Quantifiable outcome

• Properties appreciate based on waterfront location and amenity access

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• John R. Wood Properties: Long-established Naples-area luxury real estate brokerage with deep local market share in high-end condo and waterfront communities. Directly comparable as a competitor listing and selling the same Naples luxury buyer pool.
• Engel & Völkers: International luxury real estate brand with Florida operations including Naples. Comparable as a luxury brokerage competing for the same high-end coastal buyer demographic.
• Premier Sotheby's International Realty: Major Florida luxury brokerage affiliated with the Sotheby's brand, with a strong Naples/Southwest Florida presence. Competes for the same luxury condo listings and high-net-worth buyers in the Vanderbilt Beach corridor.
• The Agency: Luxury-focused real estate firm with offices in key Florida markets including Naples. Directly comparable as a luxury brokerage targeting high-net-worth buyers in coastal Florida communities.
• William Raveis Real Estate: Regional luxury and waterfront real estate firm with Northeast-to-Florida buyer migration flows. Comparable as a brokerage serving affluent relocators buying Naples coastal properties.

Broad incumbents

• Compass: National real estate brokerage with a substantial luxury segment and active Naples operations. Comparable as a broader incumbent offering technology, agent network, and marketing reach that a small local brokerage must compete against.
• Coldwell Banker Realty: Large national brokerage franchise with significant Florida luxury market presence. Comparable as a broad incumbent competing on brand recognition and agent network for the same Naples luxury transactions.
• Zillow: Largest U.S. residential real estate platform driving buyer discovery and MLS distribution. Comparable as the upstream discovery layer that funnels traffic to brokerages like Equity Realty.
• Redfin: Technology-driven residential brokerage and listings platform with national reach including Florida. Comparable as a broad incumbent shaping buyer search behavior and competing for listings.

Regional players

• Downing-Frye Realty: Established Southwest Florida / Naples luxury brokerage with strong local presence in waterfront and golf community properties. Comparable as a regional peer targeting the same buyer segment in Naples.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-dunes-of-naples

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dunes Of Naples