Dye Preserve

What Dye Preserve does

The Dye Preserve is a private, invitation-only golf club located at 1808 SE Colony Way in Jupiter, Florida, operating a single 18-hole championship course designed by legendary golf architect Pete Dye. The club traces its origins to 1988 when founder Joe Webster and three partners acquired land previously operated as Cypress Links; the current course was rebuilt and reopened as The Dye Preserve in 2003. Its core product is the Pete Dye-designed golf experience, supplemented by a Performance Center (equipped with Callaway Golf fitting technology, JC Video high-speed camera systems capturing at up to 2,000 frames per second, the SAM Putting Lab, and Trackman launch monitors), a 50+ caddie program that is mandatory before 2:00 PM in peak season (November 1 through April 30), a 3,423-square-foot Golf Cottage with four King Suites for on-site accommodations, three practice putting greens, a two-sided driving range, a full short-game area, and a bungalow-style clubhouse with dining and locker-room facilities.

The club serves two primary customer segments: affluent individual golfers seeking an exclusive, by-invitation-only membership experience steeped in golf tradition, and elite touring professionals — the club's notable member roster includes 13 PGA Tour members, 3 LPGA Tour members, and 8 LIV Golf League members, plus players from the Korn Ferry and DP World Tours. Membership is sold under two categories — Golf Membership for Florida residents and National Membership for non-Florida property owners pursuing relocation to Southeast Florida — both on undisclosed annual subscription dues determined through private consultation with Membership Director Jenny Suh Thompson.

The business model is recurring subscription revenue from private memberships, supplemented by per-visit caddie fees ($140 for walking 18 holes, $80 for forecaddie 18 holes, paid in cash), Golf Cottage overnight stays, food and beverage, and pro-shop spend. The go-to-market motion is sales-led and highly selective: there is no public pricing, no online membership purchase, and the club relies on word-of-mouth and touring-professional endorsement rather than paid marketing. Ownership has remained with Joe Webster and his original three partners since inception, with no disclosed institutional investors, funding rounds, or parent company.

Name

Dye Preserve

Legal name

The Dye Preserve

Website

https://thedyepreserve.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dye Preserve is an invitation-only private golf club in Jupiter, Florida, operating a Pete Dye-designed championship course, a high-tech Performance Center, and 50+ caddies, serving affluent golfers and elite touring professionals through undisclosed annual memberships.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Private golf club
• Golf membership
• Golf course design
• Golf instruction
• Caddie services

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Golf Membership Dues: Recurring membership dues from Golf Membership holders who pledge to uphold golf traditions and share in club fellowship. Priced privately - not disclosed publicly.
2. National Membership Dues: Recurring dues for National Membership category granted to those not owning property in Florida who are pursuing permanent or seasonal relocation to Southeast Florida.
3. Caddie Services: Caddie fees charged for walking caddies and forecaddies, paid in cash. Walking caddie: $140 for 18 holes, $70 for 9 holes. Forecaddie: $80 for 18 holes, $40 for 9 holes.
4. Golf Cottage Accommodations: On-site cottage accommodations featuring four king suites with private bathrooms, living room with wood-burning fireplace, dining room and kitchen. Located across from the first tee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Dye Preserve is a private, invitation-only golf club operating a Pete Dye-designed 18-hole championship course in Jupiter, Florida. The club sells recurring Golf Membership and National Membership categories that grant access to the golf course, clubhouse amenities, on-site cottage accommodations, a Performance Center with advanced club fitting and instruction technology, a comprehensive practice facility, and a professional caddie program.

Product overview

The Dye Preserve is a private golf club offering a single, unified golf experience centered around its Pete Dye-designed championship course in Jupiter, Florida. The club operates on an invitation-only membership model with two membership types: Golf Membership for local residents and National Membership for those relocating to Florida. The product portfolio consists of the core golf course as the central offering, supplemented by on-site accommodations (Golf Cottage with four King Suites), a Performance Center with advanced fitting technology from Callaway and JC Video, comprehensive practice facilities, and a professional caddie program. The clubhouse provides dining and social amenities, creating an integrated private club experience for members and their guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Pete Dye Golf Course 18-hole championship golf course designed by Pete Dye, offering strategic gameplay that rewards good shots without severely penalizing poor ones, set amidst thousands of acres of woods and wetlands in Jupiter, Florida.
• Golf Membership Invitation-only private golf club membership granting access to the Pete Dye golf course, clubhouse facilities, and all club amenities for those willing to uphold golf traditions and pledge to the club's values.
• National Membership Membership category granting privileges to individuals not owning property in Florida who are actively pursuing permanent or seasonal relocation to the Southeast Florida region.
• Caddie Program Professional caddie service staffed by over 50 caddies committed to helping players; required before 2:00 PM during season (November 1 – April 30). Walking caddie fees: $140 for 18 holes, $70 for 9 holes; Forecaddie: $80 for 18 holes, $40 for 9 holes, paid in cash only.
• Golf Cottage 3,423 square foot on-site overnight accommodation across from the first tee, featuring four King Suites with private bathrooms, wood-burning fireplace, dining room, kitchen, screened porch with sitting and dining areas, and views of the first hole and driving range.
• Performance Center State-of-the-art teaching and club fitting facility featuring Callaway equipment partnerships, JC Video high-speed camera systems (250fps HD and 2000fps Impact Cam), SAM Putting Lab, and Trackman launch monitor technology for golf instruction and custom club fitting.
• Practice Facility Practice amenities including a two-sided driving range tee, full short game area with target green and greenside bunkers, dedicated instruction area, and three practice putting greens that replicate course turf and playing conditions.

Quantifiable outcome

• Sahith Theegala named PGA Tour Player of the Year 2023
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Callaway GolfcoreTechnology or IntegrationPartnership with Callaway Golf to outfit the Performance Center hitting bay. Callaway has provided over 150 different shafts, 172 different heads, and four different product lines to cater to all fitting needs. Large murals with Daniel Berger, Phil Mickelson, Wesley Bryan and Michelle Wie are featured in the facility.
• JC VideocoreTechnology or IntegrationJC Video installed the latest HD Camera System operating on USB3 platform with Machine Vision cameras capturing multiple video streams at over 250 frames per second in Full HD and over 500fps at standard resolution. Also provided the unique 'Impact Cam' technology capturing at 2000fps.
• SAM (Science & Motion)coreTechnology or IntegrationThe SAM Putting Lab has been incorporated into the club's fitting technologies. It is described as the most accurate and comprehensive putting diagnostic tool in golf today, trusted by players and coaches worldwide.
• TrackmancoreTechnology or IntegrationTrackman launch monitor technology is part of the Performance Center's suite of teaching and club fitting technology.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Old Sandwich Golf Club: Exclusive private club in Massachusetts with limited membership. Comparable as a high-end private club designed by a renowned architect serving affluent golf enthusiasts.
• Seminole Golf Club: Highly exclusive private club in Juno Beach, FL (also South Florida). Comparable as an invitation-only, no-public-pricing private club serving ultra-affluent golfers and touring professionals.
• Liberty National Golf Club: Premium private club that has hosted PGA Tour events and serves wealthy members with corporate event capabilities. Comparable tier of exclusivity and PGA Tour professional connections.
• Bay Hill Club & Lodge: Arnold Palmer-designed private club in Orlando, FL with on-site lodging. Comparable as a Florida private club tied to a legendary golfer, with membership serving touring professionals.
• Medalist Golf Club: Another elite private club in Hobe Sound / Palm Beach area of South Florida that is widely used by PGA Tour professionals. Comparable membership profile and South Florida geography.
• TPC Sawgrass: PGA Tour's flagship facility in Ponte Vedra Beach, FL. Comparable as an elite private club with signature course design, PGA Tour professionals as members, and world-class practice facilities.
• The Bear's Club: Jack Nicklaus-designed private club in Jupiter, FL. Directly comparable as a celebrity-architect-designed Florida private club serving touring professionals and affluent golfers.
• Trump National Golf Club Jupiter: Ultra-premium private golf club located in the same Jupiter, Florida market. Targets the same affluent golfer demographic and offers a similar invitation-only membership model with resort-level amenities.

Broad incumbents

• Augusta National Golf Club: Iconic ultra-exclusive private club hosting the Masters. Comparable as the gold standard of private club exclusivity and prestige with a single iconic course, though at significantly greater scale.
• Pine Valley Golf Club: Consistently ranked among the top courses in the world. Comparable as an ultra-exclusive, low-volume private club with a single championship course and very limited membership.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dye-preserve

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dye Preserve