The Echo
- Company typePrivate
- Founded1846
- HeadquartersUpland, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
The Echo firmographics
Firmographics- Name
- The Echo
- Legal name
- The Echo News
- Website
- https://theechonews.com
- Company type
- Private
- Founded year
- 1846
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Echo industry classification
Industry- Product category
- Student Newspaper / Campus Journalism
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)
- akta.pro secondary industry
- University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD)
Keywords
Where The Echo is headquartered
LocationHeadquarters
- HQ city
- Upland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Echo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: The Echo generates revenue through advertising, with an 'Advertise' page inviting businesses to advertise with the publication.
- Donations: The publication accepts donations from readers and supporters through a dedicated donation page.
- Subscriptions: The Echo offers subscription options for readers seeking print or digital access to content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Echo product offering
Product offeringCore offering
The Echo is a student-run university newspaper that publishes campus news, sports, opinion, arts and culture, features, and multimedia content for the Taylor University community in Upland, Indiana. The publication delivers editorial content through a digital website, a print edition accessible via Issuu, social media channels, and an email newsletter. It serves as both a journalism-training platform for students and a local information source for the university campus and surrounding community.
Product overview
The Echo is a single, unified digital news publication operated by Taylor University students. The product consists of a news website with multiple editorial sections including News, Sports, Opinion, Arts & Culture, Fine Arts, Life & Times, Features, Multimedia, and Magazine. Content is delivered through article pages, galleries, and print edition integration via Issuu. The publication is built on SNworks publishing infrastructure and serves the Taylor University campus community.
Differentiator
Problem solved
Functional benefit
Products and services
- The Echo News Website A student-run university newspaper website publishing news, sports, opinion, arts, culture, and feature articles for the Taylor University campus community and the surrounding Upland, Indiana community. The website is organized into editorial sections including News, Sports, Opinion, Arts & Culture, Fine Arts, Life & Times, Features, Multimedia, and Magazine.
- Multimedia and Photo Galleries Photo galleries and multimedia storytelling content produced by student journalists covering Taylor University events, sports, arts, and campus life.
- Print Edition A physical print edition of The Echo newspaper distributed on the Taylor University campus, with a digital version accessible through the Issuu platform.
Companies that use The Echo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Echo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Echo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SNworkscoreSNworks provides the publishing platform and technology infrastructure for The Echo's website and digital operations. The platform handles content management, multimedia hosting, and website infrastructure. The footer states 'Powered by SNworks' and 'Solutions by The State News.'
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
The Echo competitors and assessment
Company assessmentOthers
- SNworks: Publishing platform and service provider powering The Echo's website and digital operations. Included as an ecosystem participant and technology vendor rather than a content competitor.
Direct peers
- Indiana Daily Student: Student-run newspaper at Indiana University Bloomington, the state's flagship collegiate publication. Direct geographic and operational peer as another Indiana student newspaper with advertising-driven revenue and web-first publishing.
- The Michigan Daily: Student-run newspaper at the University of Michigan with comprehensive news, sports, opinion, and arts coverage online and in print. Comparable as a peer student publication with similar GTM motion and revenue mix.
- The Cornell Daily Sun: Independent daily student newspaper at Cornell University covering campus news, opinion, sports, and arts. Comparable as a peer student publication with a long heritage and similar advertising-plus-subscription revenue model.
- The Daily Pennsylvanian: Independent student newspaper at the University of Pennsylvania publishing daily news, sports, and multimedia content. Directly comparable in editorial structure, student-run operation, and digital-first campus news distribution.
- The Purdue Exponent: Independent student newspaper at Purdue University serving the West Lafayette campus community. Comparable in student-staffed editorial model, advertising/subscription revenue mix, and coverage of campus news, sports, and opinion.
- The Ball State Daily News: Student-run newspaper at Ball State University, an Indiana collegiate publication comparable in both geography and operating model to The Echo. Similar audience size, editorial scope, and reliance on campus advertising.
- The Harvard Crimson: Daily student newspaper at Harvard University with a multi-section website covering news, opinion, sports, arts, and multimedia. Highly comparable in editorial scope, student-staffed model, and digital/print hybrid distribution.
- The Stanford Daily: Independent student-run newspaper at Stanford University publishing news, opinion, sports, and arts coverage online. Comparable in operating model, multi-section editorial structure, and digital-first distribution to a campus audience.
- The Daily Northwestern: Student-run daily newspaper at Northwestern University covering news, sports, opinion, and arts for the campus community. Directly comparable as a university-licensed student publication with digital-first distribution and advertising/subscription revenue streams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Echo social profiles
Digital presenceThe Echo financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Echo leadership team
Management profileNumber of profiles
Profiles2 records
The Echo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Echo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Echo
What does The Echo do?
The Echo is a student-run university newspaper that publishes campus news, sports, opinion, arts and culture, features, and multimedia content for the Taylor University community in Upland, Indiana. The publication delivers editorial content through a digital website, a print edition accessible via Issuu, social media channels, and an email newsletter. It serves as both a journalism-training platform for students and a local information source for the university campus and surrounding community.
Is The Echo a public or private company?
The Echo is a private company. It is classified as corporate owned and is currently operating.
When was The Echo founded?
The Echo was founded in 1846. It employs 51 to 100 people.
Where is The Echo based?
The Echo is headquartered in Upland, United States, in the North America region.
How does The Echo make money?
Three revenue lines are on record. Advertising is the primary driver. The others are donations and subscriptions.
Who are The Echo's main competitors?
SNworks is listed as an others. Direct peers are Indiana Daily Student, The Michigan Daily, The Cornell Daily Sun, The Daily Pennsylvanian, The Purdue Exponent, The Ball State Daily News, The Harvard Crimson, The Stanford Daily and The Daily Northwestern.
Does The Echo have an API?
No public API is recorded for The Echo.
What industry is The Echo in?
The Echo's product category is Student Newspaper / Campus Journalism. Its primary akta.pro industry code is EDALAHAE, Student Media & Publications (Newspaper, Radio, TV), with a secondary code of MPABADAD, University/College-licensed Public Broadcasting (TV & Radio). Its NAICS code is 51311 and its SIC code is 2711.