Eden Project

What Eden Project does

The Eden Project is a 501(c)(3) nonprofit Christian ministry headquartered in Dallas, Texas, founded by Nathan Wagnon (CEO), Chuck Gschwend (Director of Eden Lead), and Duke Revard (Director of Eden Chapters). It targets ministry and marketplace leaders who feel intellectually formed but relationally and spiritually stuck, and offers experiential rather than information-based formation. The organization's stated problem is that traditional discipleship produces "left-brain dominant" believers who know about God but struggle to experience his love, and it addresses this through structured retreats, multi-month cohorts, weekly small-group practice, and church-level consulting.

The product portfolio comprises four core offerings: the Journey Home Retreat (a 3-day, 2-night standalone retreat priced $575-$1,000 per attendee), the Eden Lead Cohort (a 10-month program with three in-person retreats priced $5,000-$6,500 per participant), Eden Chapters (free weekly gatherings in the DFW area that practice the Eden Triads model), and Eden Vine (a 3-year church consultancy launched in 2024). Supporting assets include the (Re)Story and (Re)Form podcast channels, a weekly newsletter, the free Triad Guide, and online articles. The underlying technology stack is minimal and operational rather than proprietary — Stripe and HubSpot Payments for transactions, Google Meet for discovery calls — with no platform, software product, or AI/ML component of note.

Revenue is generated through three streams: retreat fees, cohort tuition (offered with 4- or 8-month payment plans), and tax-deductible donations via a recurring "Eden Architects" monthly giving program. The go-to-market motion is community-led and relationship-driven: top-of-funnel content via podcasts, newsletters, and social media; mid-funnel nurturing through transformational testimonials and free resources; and bottom-of-funnel conversion via discovery calls and application-based cohort enrollment. Customer segments span individual ministry leaders (primary), the broader spiritually-curious public reached through Eden Chapters, and churches seeking renewal through Eden Vine. The organization operates with a small core team of ~21 employees supplemented by a board of directors and a wider network of facilitators and resource contributors.

Name

Eden Project

Legal name

The Eden Project

Website

https://theedenproject.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eden Project is a Dallas-based 501(c)(3) Christian ministry that delivers experiential spiritual formation through retreats, 10-month cohorts, weekly chapters, and church consultancy, serving ministry leaders, marketplace leaders, and churches across the US.

Ownership category

akta.pro rank

Product category

Christian Spiritual Formation Services

NAICS

Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Spiritual formation services
• Christian ministry programs
• Relational discipleship
• Spiritual retreats
• Church consultancy

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retreat Fees: Revenue generated from Journey Home Retreat registrations, with pricing varying by venue location, accommodation type (single vs double occupancy), and timing of registration (early bird discounts available). Retreats range from approximately $575-$1,000 per person.
2. Cohort Program Fees: Eden Lead cohort year program generates revenue through tuition fees ranging from $5,000-$6,500 per participant depending on room occupancy, plus a $25 non-refundable application fee. Payment plan options (4 or 8 monthly installments) are available.
3. Donations: As a 501(c)(3) nonprofit organization, Eden Project accepts tax-deductible charitable contributions. Monthly donor program ('Eden Architects') provides recurring donation revenue. Donors receive a monthly Eden Donor newsletter as a benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Eden Project is a Christian nonprofit ministry that delivers experiential spiritual formation programs centered on relational discipleship. Its core offerings include the Journey Home Retreat (a 3-day, 2-night introductory retreat), the Eden Lead Cohort (a 10-month, three-retreat intensive for leaders), Eden Chapters (weekly local gatherings for relational practice), and Eden Vine (a multi-year church consultancy for renewal). Programs are supported by content resources including the (Re)Story and (Re)Form podcast channels, newsletters, and the Triad Guide.

Product overview

Eden Project is a Christian ministry offering a portfolio of spiritual formation programs centered on relational discipleship. The core offerings include the Journey Home Retreat (a 2-night introductory retreat), Eden Lead Cohort (a 10-month intensive with 3 retreats), Eden Chapters (weekly local gatherings), and Eden Vine (church consultancy). These programs are supported by (Re)Story and (Re)Form podcast channels, Eden Triads small groups, the Triad Guide resource, and Eden Newsletters. The organization focuses on helping people deepen connection with God, themselves, and others through experiential practices rather than information-based learning.

Differentiator

Problem solved

Functional benefit

Brands

• Eden Lead: Cohort-based relational discipleship process with 3 retreats over 10 months for leaders.
• Journey Home
• Eden Vine
• Eden Chapters
• (Re)Story
• (Re)Form
• Eden Triads

Products and services

• Journey Home Retreat A two-night, stand-alone retreat designed to deepen connection with God, self, and others through relational experiences, spiritual direction, and guided practices. Offered at multiple US venues (La Palmilla TX, Ferncliff AR, Tarryall River Ranch CO) for leaders and individuals seeking transformation.
• Eden Lead Cohort A 10-month cohort-based relational discipleship journey for leaders consisting of three in-person retreats (Knowledge of God, Knowledge of Self, Pace & Practice), weekly Eden Triads, and monthly spiritual direction sessions. Includes lodging, meals, retreat materials, and curated pre-work for all three retreats.
• Eden Chapters Weekly meetings in the DFW area designed to exercise relational connection through Eden Triads. Men's and women's groups meet at accessible locations (Watermark East Tower, Serve Coffee & Goods, Cultivate Community Workspace) and provide a free entry point to Eden's relational practices.
• Eden Vine Church consultancy service designed to help pastors and leaders deepen the maturity of their local body through a 3-year renewal journey. Includes a custom renewal roadmap, pilot with early adopters, and ongoing drip throughout the church body. Outreach initiated by direct contact with Chuck Gschwend.
• (Re)Story Podcast Channel Podcast channel exploring a bigger story of a greater love, covering the biblical narrative and theological themes including series on The World of the Bible, How Did We Get the Bible, and Theology & Apologetics. Available globally via Spotify, Apple Podcasts, Google Podcasts, and Amazon.
• (Re)Form Podcast Channel Podcast channel focused on spiritual formation and God image, including series on Spiritual Formation & God Image, Pace & Practice, Understanding Discipleship, and Ever Present. Available globally via major podcast platforms.

Quantifiable outcome

• 77% of people have a negative emotional image of God (believing God is angry, distant, or critical) - Eden targets healing this wound

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• C12 Group: National CEO and business-leader peer advisory and formation organization; Eden Lead facilitator Brandon Addison serves as a C12 Chair, and C12 operates a comparable leader-formation cohort model at much larger scale across the US.

Others

• Praxis: Church planting, renewal, and leadership development organization serving evangelical leaders and congregations—adjacent to Eden Vine's church-renewal mission, but operating as a broader nonprofit ecosystem player.

Emerging players

• The Well Summit: Founded by Eden Retreat Facilitator Jenn Jett Barrett, The Well Summit cultivates discipleship experiences—offering comparable spiritual-retreat products to a similar faith-leader segment, often in geographic overlap with Eden cohorts.
• The Shepherding Perspective: Founded by Eden Retreat Facilitator Abe Meysenburg, providing shepherding consulting, care, and training to ministry leaders and local churches—directly comparable to Eden Vine's church-consultancy offering.
• Breckenridge Coaching: Coaching practice co-founded by Eden Retreat Facilitators Adam and Kari Breckenridge, offering Enneagram coaching and soul care for pastors—operating adjacent to Eden Lead's spiritual-direction component.

Direct peers

• Downline Ministries: Discipleship and leader-formation ministry; Chris Kear (Eden's Director of Engagement) founded and led Downline Conway for twelve years. Directly comparable in mission, customer base, and program structure.
• Renovaré: Founded by Richard Foster, Renovaré is a Christian spiritual formation ministry offering conferences, retreats, cohorts, and resources focused on contemplative and transformative discipleship—directly comparable to Eden's retreat/cohort/content model.
• Center for Action and Contemplation: Richard Rohr's CAC offers contemplative Christian formation through online cohorts, retreats, and resources—comparable in mission, methodology (experiential spiritual formation), and content-flywheel distribution model to Eden Project.
• Tin Man Ministries: Leader soul-care and formation ministry serving pastors and ministry leaders; multiple Eden facilitators (Brandon Addison, Adam and Kari Breckenridge) are Tin Man coaches, making the offerings and target customer essentially identical.
• Transforming Center: Ruth Haley Barton's Transforming Center focuses on spiritual formation for church leaders through cohorts, retreats, and resources; Chuck Gschwend trained under Barton, making this the most operationally comparable peer to Eden Lead's leader-focused methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinedenproject
• YouTubeyoutube.com/@joinedenproject
• Facebookfacebook.com/joinedenproject
• LinkedInlinkedin.com/company/joinedenproject
• Instagraminstagram.com/joinedenproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden Project