The Elizabeth Hotel - Autograph Collection

What The Elizabeth Hotel - Autograph Collection does

The Elizabeth Hotel is a 164-room luxury boutique hotel operating at 111 Chestnut Street in the Firehouse Alley district of Old Town Fort Collins, Colorado, blocks from Colorado State University. The property is part of Marriott International's Autograph Collection, a curated portfolio of independent hotels that retain local character while accessing Marriott's global reservation infrastructure and the 180+ million-member Bonvoy loyalty program. The hotel is managed by Sage Hospitality Group, as indicated by the careers domain sagehospitality.jobs.

The product offering centers on music-themed hospitality, with curated Standard King, Two Queen, Balcony, Corner, Terrace, and Top Floor rooms, plus themed suites including the Music Suite with a baby grand piano, the CSU-themed Ram Suite, and the Beer & Bikes Suite celebrating Fort Collins brewery culture. Differentiating amenities include an Instrument Lending Library featuring curated high-end guitars, a Vinyl Lending Library with in-room turntables in every accommodation, three on-site F&B venues (The Emporium American Brasserie, Sunset Lounge rooftop jazz bar, and Magic Rat live music venue), an Outdoor Terrace accommodating up to 120 guests, a 24-hour fitness center, and pet-friendly accommodations for dogs up to 100 pounds.

Revenue is generated primarily through nightly room rates on dynamic pricing, F&B across the three dining venues, live music ticket and beverage revenue at Magic Rat, event catering and weddings (Walnut Ballroom, Chestnut Room, Grand Staircase, rooftop ceremony space), parking at $25 per day, and a $75 non-refundable pet fee. Distribution flows through Marriott Bonvoy's global channels, the hotel's direct website with real-time booking, OpenTable for restaurant reservations, phone reservations, and direct walk-ins at Magic Rat and Sunset Lounge. The property received a Michelin Key in 2025 and serves leisure travelers, business travelers, celebration guests, music enthusiasts, and CSU-affiliated visitors.

Name

The Elizabeth Hotel - Autograph Collection

Legal name

The Elizabeth Hotel, Autograph Collection

Website

https://theelizabethcolorado.com

Company type

Private

Operating status

Operating

Short description

The Elizabeth Hotel is a 164-room luxury boutique hotel in Old Town Fort Collins, Colorado, operating under Marriott's Autograph Collection with music-themed amenities including instrument and vinyl lending libraries, three dining venues, and two live music venues serving leisure, business, and celebration guests.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Luxury boutique hotels
• Hospitality services
• Hotel accommodations
• Wedding event venues
• Live music venues

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Room Revenue: Primary revenue stream from 164 guest rooms and suites, including standard rooms, premium rooms with balconies/terraces, and themed signature suites. Pricing varies by room type, season, and availability. Operates on nightly rate model with dynamic pricing.
2. Food & Beverage - The Emporium: American Brasserie restaurant generating revenue from breakfast, brunch, lunch, dinner, and late-night service. Menu features regionally inspired dishes, curated wines, craft cocktails, and Bowerbird Coffee. In-room dining also available.
3. Sunset Lounge Revenue: Rooftop jazz bar and lounge generating revenue from craft cocktails, small plates, wine, beer, and dessert cocktails. Open daily 4 PM - Midnight with live music on select evenings.
4. Magic Rat Live Music Venue: Live music venue generating revenue from food, beverages, and private event bookings. Features rotating lineup of local and national acts. Open Wednesday through Saturday for live music performances.
5. Parking Services: On-site self-parking available for $25.00 per day in the Fire House Alley parking structure adjacent to the hotel.
6. Pet-Friendly Services: Pet-friendly accommodations with $75 non-refundable fee per stay for up to two dogs (100 pounds max each).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Elizabeth Hotel is a 164-room luxury boutique hotel in downtown Fort Collins, Colorado, operating as part of Marriott's Autograph Collection. It sells overnight accommodations, on-site dining, live music experiences, and event/wedding venue services, differentiated by music-themed amenities such as instrument and vinyl lending libraries, in-room record players, and themed signature suites.

Product overview

The Elizabeth Hotel - Autograph Collection is a 164-room luxury boutique hotel operating as part of Marriott's Autograph Collection. The product portfolio centers on accommodation offerings (Standard Rooms in King and Two Queen configurations, Corner/Balcony/Terrace/Top Floor variants, and ADA-accessible rooms) and premium Suite categories (Classic, Executive, Music, Ram, Beer & Bikes, and ADA Suites). Supporting these core lodging products is a distinctive suite of experiential amenities including the Vinyl Lending Library (with in-room record players) and Instrument Lending Library, three on-site dining venues (The Emporium American Brasserie, Sunset Lounge rooftop jazz bar, and Magic Rat live music venue), an Outdoor Terrace event space, Fitness Center, and Pet-Friendly accommodations. The hotel also offers Meetings & Events and Weddings & Engagements venue services. All offerings are unified by a music-inspired hospitality concept rooted in the hotel's Fort Collins location.

Differentiator

Problem solved

Functional benefit

Brands

• The Emporium: An American Brasserie restaurant serving locally inspired dishes, fine wines, and craft cocktails in a vibrant, welcoming setting located on the ground floor of the hotel.
• Sunset Lounge
• Magic Rat
• Bowerbird Coffee

Products and services

• Standard King Room

Quantifiable outcome

• 164 thoughtfully designed rooms serving leisure, business, and group travelers
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Marriott International / Autograph CollectionflagshipStrategic or Co-development PartnerThe Elizabeth Hotel operates as part of Marriott's Autograph Collection, a curated portfolio of independent hotels that retain their unique character while benefiting from Marriott's global distribution, loyalty program (Marriott Bonvoy), operational support, and brand recognition. This partnership provides access to Marriott's 180+ million Bonvoy members and global reservation infrastructure.
• Colorado State UniversitycoreStrategic or Co-development PartnerPartnership reflected in the hotel's Ram Suite, themed around CSU Rams pride with collegiate-inspired design and custom touches. The hotel is located blocks from campus and serves as an official hotel partner for university events, families, and visitors.
• Fort Collins Brewery CommunitycoreStrategic or Co-development PartnerPartnership celebrating Fort Collins' renowned craft beer culture, reflected in the Beer & Bikes Suite featuring firepit patio, beer pong table, and full-size beer fridge. The hotel positions itself as an ideal base for exploring local breweries including New Belgium, Odell, and Anheuser-Busch.
• Fort Collins Guitar Lending LibrarycoreStrategic or Co-development PartnerCollaboration providing instruments for the hotel's Instrument Lending Library, including the Martin 000-28EC guitar (Eric Clapton's iconic acoustic), Taylor 814ce, Avian guitars designed by Fort Collins luthier Michael Bashkin, and other curated pieces.
• Firehouse Alley MerchantsminorChannel Partner/ Reseller/ DistributorLocated in Firehouse Alley, the hotel collaborates with neighboring businesses, boutique shops, live music venues, and restaurants in Old Town Fort Collins, positioning itself as the central hub for experiencing the neighborhood.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Crawford Hotel: Historic boutique hotel at Denver Union Station, also an Autograph Collection property. Comparable as a Marriott-affiliated luxury boutique hotel with strong F&B, event, and experiential positioning in a Colorado secondary market.
• Hotel Teatro: Denver boutique luxury hotel that was an Autograph Collection property, with themed suites, an on-site restaurant, and proximity to a performing arts district — directly comparable boutique positioning and Marriott distribution model.
• The Armstrong Hotel: Boutique historic hotel in Old Town Fort Collins directly competing for the same leisure, CSU visitor, and event demand as The Elizabeth in the immediate local market.
• Hilton Fort Collins: Marriott's closest major-chain competitor in Fort Collins targeting business and CSU-related travel with full-service amenities and loyalty distribution.
• Embassy Suites by Hilton Fort Collins: All-suite full-service hotel in Fort Collins competing for group, leisure, and event demand with similar suite-based product structure.
• The Maven Hotel at Dairy Block: Boutique lifestyle hotel in Denver's Dairy Block development — comparable as an independent-feeling, design-forward boutique hotel with strong F&B and event integration.

Broad incumbents

• The Driskill Hotel: Historic luxury boutique hotel in Austin, TX with similar music/cultural heritage positioning and themed luxury suites, operating within Marriott's Autograph Collection framework.
• Oxford Hotel Denver: Historic luxury hotel in Denver operated by Sage Hospitality Group — comparable boutique historic full-service property with on-site restaurants, event space, and Colorado market positioning.

Emerging players

• 21c Museum Hotel: Multi-property boutique hotel chain with strong experiential and cultural-arts differentiation, in-room amenities, and destination dining — comparable differentiated boutique concept.

Others

• Sage Hospitality Group: Hotel management and ownership company operating the Elizabeth Hotel (per career page) and a portfolio of similar boutique lifestyle hotels, providing operational benchmarks and industry comparability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheElizabethCO
• Instagraminstagram.com/theelizabethco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Elizabeth Hotel - Autograph Collection