The Embroidery Company Inc.

What The Embroidery Company Inc. does

The Embroidery Company Inc. is a privately held, Alberta-based wholesale embroidery and garment decoration company founded in 1995 and operated as a second-generation family business. It provides custom embroidery, applique, heat transfer, sublimation printing, and laser etching and engraving services to businesses and promotional marketing companies that require branded apparel, emblems, patches, and promotional merchandise. An in-house art department handles design and setup, and the company positions itself on craftsmanship, quality control, and reliable turnaround as a self-reliant production operation. The business is small (1-10 employees), operating primarily from Edmonton with a referenced principal place of business in Whitecourt, Alberta, and serving a domestic Canadian B2B market.

The company generates revenue through project-based, quote-driven orders, with pricing determined by complexity, quantity, and design specifications rather than published rates. Its go-to-market is direct B2B sales: prospective customers request a quote through the company website or contact the firm directly via phone (780-944-4848) and email. The customer base is split across businesses and corporate clients needing branded apparel or merchandise, promotional marketing companies and distributors that resell to their own end clients, and to a lesser extent educational institutions such as colleges and universities. Marketing is limited to a content-led website featuring service descriptions, artwork requirements, a process overview, and a quote request funnel.

The technology stack is operational rather than software-driven: it comprises industrial embroidery machines, heat press equipment, dye-sublimation printers, and laser etching and engraving hardware. There is no API, software platform, mobile app, or disclosed AI capability associated with the business. No funding rounds, parent company, subsidiaries, patents, certifications, named customer logos, or public financial disclosures are present in the source material.

Name

The Embroidery Company Inc.

Legal name

The Embroidery Company

Website

https://theembroiderycompany.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

The Embroidery Company Inc. is a privately held, Alberta-based wholesale embroidery and garment decoration firm founded in 1995 that produces custom embroidered apparel, emblems, and patches for businesses, promotional marketing companies, and educational institutions across Canada through a quote-based, project-driven B2B sales model.

Ownership category

akta.pro rank

Product category

Custom Embroidery Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

Keywords

• Custom embroidery services
• Garment decoration services
• Wholesale embroidered patches
• Promotional product embroidery
• Corporate apparel decoration

Headquarters

HQ city

Edmonton, AB

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Embroidery Services: One-time custom embroidery and garment decoration services for businesses, producing emblems, patches, and branded promotional products. Revenue is generated through project-based orders with pricing based on complexity, quantity, and design specifications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Embroidery Company provides wholesale custom embroidery and garment decoration services for businesses and promotional marketing companies. It produces emblems, custom embroidered patches, sublimation print patches, and laser etch patches using techniques including direct embroidery, applique, heat transfer, sublimation printing, and laser etching/engraving. All design set-ups are handled by an on-site art department to ensure creative control and consistent quality from setup through delivery.

Product overview

The Embroidery Company is a custom embroidery and garment decoration service company established in 1995, operating as second-generation embroiderers. The company offers a portfolio of complementary decoration services: Direct Embroidery, Applique, and Heat Transfer as core service techniques, alongside three patch product types including Custom Embroidered Patches, Sublimation Print Patches, and Laser Etch Patches. All products are supported by an in-house art department that handles design and set-up internally.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Embroidery Primary embroidery technique that applies designs directly onto garments with thread using specialized embroidery machines. Targeted at businesses and promotional marketing companies needing high-quality branded embroidery on apparel.
• Applique Garment decoration technique using fabric pieces applied to garments to create layered, dimension-rich designs. Offered to businesses and promotional marketing companies seeking distinctive branded apparel.
• Heat Transfer Garment decoration technique that uses heat press technology to apply graphics onto fabric. Provided to businesses and promotional marketing companies needing applied graphics on apparel.
• Custom Embroidered Patches Custom embroidered patches produced to specification for corporate logos, college and university logos, pro-twill, and applique designs. Sold wholesale to businesses, promotional marketers, distributors, and educational institutions.
• Sublimation Print Patches Patches produced using dye-sublimation printing for detailed full-color designs. Targeted at businesses and promotional marketers needing vibrant, photorealistic branded patches.
• Laser Etch Patches Patches created using laser etching and engraving technology for precision decorative effects. Sold wholesale to businesses and promotional marketers seeking distinctive finished patches.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Hirsch International (T-Boss / Hirschtec): Provider of custom apparel decoration equipment, embroidery supplies, and contract decoration services, operating in the same wholesale embroidery and garment decoration value chain as The Embroidery Company.
• Crestline: Custom promotional products and decorated apparel provider offering embroidery, screen printing, and related decoration services to businesses and distributors, directly comparable to The Embroidery Company's B2B decoration service model.
• Stitches Embroidery & Apparel: B2B wholesale custom embroidery and apparel decoration company serving businesses with corporate branding and promotional products, directly comparable in service model, customer base, and craft-based positioning to The Embroidery Company.

Broad incumbents

• 4imprint: One of the largest North American promotional products distributors offering embroidered apparel and decorated merchandise to businesses, providing similar end products but at much greater scale and breadth than The Embroidery Company.
• HALO Branded Solutions: Large promotional products and branded merchandise distributor with extensive decorated apparel and embroidery capabilities, serving enterprise clients across multiple geographies as a broader incumbent to The Embroidery Company.
• National Pen (Promotional products division): Large promotional products company offering a wide range of branded merchandise including embroidered apparel, comparable as a broader incumbent operating in the same end market as The Embroidery Company.
• Alphabroder (Prime Line): Major wholesale apparel and decorated merchandise distributor supplying decorators and promotional products companies; adjacent incumbent because its customers include the same types of B2B embroiderers and decorators as The Embroidery Company.
• Quality Logo Products: Large-scale promotional products distributor offering embroidered apparel, patches, and decorated merchandise to businesses; overlaps with The Embroidery Company's core offering as part of a much broader promotional catalog.
• SanMar: Large wholesale apparel supplier serving the decorated apparel and promotional products industry; comparable as an upstream supplier and ecosystem participant to the embroidery/garment decoration value chain that The Embroidery Company operates in.

Emerging players

• Etsy (custom embroidered patches sellers): Online marketplace hosting numerous small custom embroidered patch and apparel decoration sellers, providing a fragmented, digital-native alternative channel that competes for small-order and design-driven custom embroidery demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-embroidery-company-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Embroidery Company Inc.