The Energyst
The Energyst is a privately held UK specialist B2B publisher operating The Energyst, Mission Critical Power, and Modern Fleet magazines alongside market reports, a podcast, and themed online events for energy, facilities, fleet, and critical infrastructure managers.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What The Energyst does
The Energyst is a privately held UK specialist B2B publishing company founded in 1999 by Tim McManan-Smith and Steve Swaine, originally under the name Water Energy & Environment. It operates a three-title magazine portfolio targeting UK energy, facilities, and building services professionals across industrial, commercial, and public sector organisations: The Energyst (utility procurement, energy and water efficiency, flexibility, and compliance), Mission Critical Power (launched 2015, covering onsite power resilience at data centres and critical sites), and Modern Fleet (launched 2020, covering EV market developments, charging infrastructure, and fleet electrification). The portfolio is complemented by a market research reports division (EV Report, DSR, Battery Storage, Heat Report), a digital editions platform and mobile app at myenergyst.theenergyst.com, the Talking Power Podcast, and a recurring programme of online events including EV Week, Flex Week, and Supply Week.
The business is structured as a two-sided media platform. The reader side is a free B2B subscription (print and digital) available to qualifying UK energy professionals, accessible via the theenergyst.com website, weekly email newsletter, LinkedIn, Twitter, and a YouTube channel. The revenue side is advertising, sponsorship, and branded content placements sold across the magazines, website, newsletters, webinars, and market reports, with bespoke pricing handled via a media pack request to the sales team. The company is run by a small team of seven people based in Bexhill-on-Sea, England, with both co-founders retaining direct editorial and sales roles, and there is no evidence of external investors, a parent company, or institutional ownership.
The Energyst firmographics
Firmographics- Name
- The Energyst
- Legal name
- The Energyst
- Website
- https://theenergyst.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- The Energyst is a privately held UK specialist B2B publisher operating The Energyst, Mission Critical Power, and Modern Fleet magazines alongside market reports, a podcast, and themed online events for energy, facilities, fleet, and critical infrastructure managers.
- Ownership category
- akta.pro rank
The Energyst industry classification
Industry- Product category
- B2B Energy Trade Publishing
- NAICS
- Information (51)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industries
- Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD), Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI), Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA), Risk Reporting & Performance Management (BI, KPIs, Attribution) (EUAGAJAL)
Keywords
The Energyst business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free subscription to The Energyst magazine (print and digital) for qualifying professionals involved in energy efficiency, water efficiency, energy procurement or environmental compliance. |
Distribution channels5 records
Marketing channels7 records
The Energyst product offering
Product offeringCore offering
The Energyst is a UK specialist B2B publisher that produces three trade magazines (The Energyst, Mission Critical Power, Modern Fleet), market intelligence reports, online events (EV Week, Flex Week, Supply Week), and the Talking Power podcast for energy, facilities, and fleet decision-makers in industrial, commercial, and public-sector organisations. Content is distributed free to qualifying professionals in print, digital, and event formats, with revenue generated from advertising, sponsorship, and report sales.
Product overview
The Energyst is a specialist publishing company operating a multi-title portfolio of B2B publications covering the UK energy sector. The portfolio comprises three core magazines—The Energyst (general energy management), Mission Critical Power (critical site power infrastructure), and Modern Fleet (electric mobility and fleet management)—alongside a market research reports division and a digital editions platform. The publications collectively serve Energy, Facilities, and Building Services Managers across industrial, commercial, and public sectors, providing news, technology intelligence, and legislative coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- The Energyst Magazine Flagship B2B trade magazine covering energy technology, procurement, efficiency, flexibility, and compliance for UK energy, facilities, and building services managers in industrial, commercial, and public-sector organisations. Distributed as a free subscription in print and digital formats.
- Mission Critical Power Magazine B2B trade magazine specialising in onsite power resilience and efficiency at critical sites, covering uptime optimisation for data centres, critical facilities, and mission-critical infrastructure managers.
- Modern Fleet Magazine B2B trade magazine covering electric vehicles, charging infrastructure, fleet management, and energy management for organisations decarbonising their transport operations.
- Market Research Reports Standalone market intelligence reports covering topics including EV market trends, Demand Side Response, energy flexibility, battery storage, financing energy efficiency, and heat, sold as sponsor-supported publications to energy sector vendors and readers.
- Digital Editions Platform Online platform and mobile app providing access to digital magazine editions and back copies of The Energyst, Mission Critical Power, and Modern Fleet publications for qualifying subscribers.
- Online Events (EV Week, Flex Week, Supply Week) Series of branded online events run throughout the year, including EV Week, Flex Week, and Supply Week, focused on electric mobility, energy flexibility, and energy supply topics respectively, supported by sponsor and advertising revenue.
- Talking Power Podcast Podcast featuring interviews and discussions on industrial and commercial energy topics, distributed via the website and the company's YouTube channel.
Companies that use The Energyst
Customer profileSegments3 records
Ideal customer profiles4 records
The Energyst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Energyst partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights6 records
The Energyst competitors and assessment
Company assessmentDirect peers
- Utility Week: UK-focused B2B trade publication covering the utility sector (electricity, gas, water). Directly comparable to The Energyst as a specialist UK energy media brand monetising through advertising, events, and subscriptions targeting utility and large-energy-customer professionals.
- ENDS Report: Long-running UK B2B publication covering environmental policy, regulation, and sustainability for business. Comparable in business model (subscription + advertising, market reports, events) and in serving UK-based environmental and energy compliance decision-makers.
- BusinessGreen: UK B2B digital media brand covering green business, clean technology, and sustainability. Closely comparable as a digital-first trade publisher monetising through advertising, events, and content marketing aimed at sustainability and energy decision-makers.
- edie.net: UK B2B media community for sustainability, energy, and resource efficiency professionals. Comparable as a multi-channel content and events platform targeting the same energy/facilities/sustainability buyer personas with advertising and membership-driven revenue.
Regional players
- Energy Voice: B2B publication covering the UK and international energy sector with strong focus on oil & gas and the energy transition. Comparable business model (digital news, events, awards, advertising) targeting energy professionals, with partial thematic overlap on renewables and flexibility.
Broad incumbents
- ICIS (Independent Commodity Intelligence Services): Global energy and commodity intelligence provider offering news, market data, analytics, and conferences. Comparable as a larger incumbent serving energy buyers and traders with subscription intelligence, overlapping with The Energyst's procurement and flexibility coverage.
- S&P Global Commodity Insights (Platts): Global provider of energy and commodities intelligence, news, benchmark price assessments, and conferences. Comparable as a broader incumbent monetising through subscriptions and events, with overlapping coverage of energy markets relevant to The Energyst's procurement audience.
Emerging players
- PV Magazine: Specialist global B2B publication covering the photovoltaic and solar industries. Comparable as a niche trade media brand monetising through advertising and events, with thematic overlap on The Energyst's renewables and battery storage coverage.
- Wind Power Monthly (Kallanish Energy): Specialist B2B trade publication covering wind energy globally under the Kallanish Energy group. Comparable in business model (digital trade media, events, advertising) and overlapping audience on renewables and energy transition decision-makers.
- Energy Monitor (Wikborg Rein / separate publisher): Digital B2B publication covering energy transition, renewables, and climate technology for business audiences. Comparable as a digital-first trade media outlet monetising through advertising and events aimed at corporate energy and sustainability buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
The Energyst social profiles
Digital presenceThe Energyst financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Energyst leadership team
Management profileNumber of profiles
Profiles4 records
The Energyst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Energyst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Energyst
What does The Energyst do?
The Energyst is a UK specialist B2B publisher that produces three trade magazines (The Energyst, Mission Critical Power, Modern Fleet), market intelligence reports, online events (EV Week, Flex Week, Supply Week), and the Talking Power podcast for energy, facilities, and fleet decision-makers in industrial, commercial, and public-sector organisations. Content is distributed free to qualifying professionals in print, digital, and event formats, with revenue generated from advertising, sponsorship, and report sales.
Is The Energyst a public or private company?
The Energyst is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Energyst founded?
The Energyst was founded in 1999.
Who are The Energyst's main competitors?
Direct peers on record are Utility Week, ENDS Report, BusinessGreen and edie.net. Energy Voice is listed as a regional player. Broad incumbents are ICIS (Independent Commodity Intelligence Services) and S&P Global Commodity Insights (Platts). Emerging players are PV Magazine, Wind Power Monthly (Kallanish Energy) and Energy Monitor (Wikborg Rein / separate publisher).
Does The Energyst have an API?
No public API is recorded for The Energyst.
What industry is The Energyst in?
The Energyst's product category is B2B Energy Trade Publishing. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of EUABAKAD, Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory). Its NAICS code is 51.