PALAZZO MARGHERITA

What PALAZZO MARGHERITA does

Palazzo Margherita is a nine-room luxury boutique hotel housed in a restored 19th-century palazzo in Bernalda, Basilicata, southern Italy, owned by filmmaker Francis Ford Coppola as part of The Coppola Hideaways collection. The property features original frescoed ceilings (including a Cupid-and-Psyche fresco in Suite Eight painted for a wedding two centuries ago), a salon used for private film screenings, gardens, a courtyard, and a pool. It is positioned as a heritage Italian hospitality experience proximate to UNESCO-listed Matera and roughly ten minutes from the Ionian coast, and is marketed to travelers seeking authentic, less-trafficked southern Italian experiences rather than conventional large-hotel stays.

The hotel generates revenue from overnight accommodations in its nine individually designed suites, from structured experience packages including a three-night Honeymoon Experience (Suite Eight, private candlelit dinner, welcome amenities) and an Exclusive Use full-property buyout accommodating up to 23 guests, and from on-property ancillary offerings such as cooking classes, regional wine and Aglianico tastings, truffle hunting, excursions, and private cinema programming. Distribution is direct-to-consumer via the Coppola Hideaways website and phone reservations, supplemented by booking partnerships with Ermes Hotels and the Mews distribution platform. The principal customer segments are luxury couples and honeymooners (primary), families and groups seeking exclusive-use buyouts, and culture-seeking travelers; pricing is not publicly disclosed and rates are available only on inquiry.

The property is privately held under The Family Coppola, which operates five additional boutique properties across Belize, Guatemala, Argentina, and the United States, but no institutional investment, public listing, or external distribution-of-ownership data is disclosed. There is no proprietary technology platform associated with the property; revenue management and bookings rely on standard third-party hospitality distribution software. Marketing is heavily earned-media dependent, with tier-one press recognition including a 2025 Michelin Key, Condé Nast Traveler's Gold List (2023 and 2025), GQ's Most Stylish Hotels (2026), and Tatler's 101 Best Hotels in the World (2025), alongside organic celebrity-stay coverage.

Name

PALAZZO MARGHERITA

Legal name

Palazzo Margherita

Website

https://thefamilycoppolahideaways.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Palazzo Margherita is a nine-room luxury boutique hotel in a restored 19th-century palazzo in Bernalda, Basilicata, Italy, owned by Francis Ford Coppola. It serves luxury travelers, honeymooners, and family groups via direct bookings, exclusive-use buyouts, and curated cultural experiences.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Luxury boutique hotels
• Heritage accommodation
• Honeymoon packages
• Italian hospitality
• Cultural tourism

Headquarters

HQ city

Bernalda

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Luxury Accommodation Services: Palazzo Margherita generates revenue through overnight stays in its nine rooms and suites, offering experiences including honeymoon packages, exclusive use buyouts for up to 23 guests, and curated local activities and dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Palazzo Margherita is a heritage luxury boutique hotel offering nine rooms and suites in a restored 19th-century palazzo in Bernalda, Basilicata, Italy, owned by Francis Ford Coppola. The property sells overnight accommodation, on-site dining, and curated guest experiences including a Honeymoon Experience package and Exclusive Use full-property buyouts for up to 23 guests.

Product overview

Palazzo Margherita is a single luxury hotel property operated as part of The Coppola Hideaways collection. The property offers accommodation in nine uniquely decorated rooms and suites featuring original frescoes, along with curated experiences including a Honeymoon Package and Exclusive Use buyout options. The hotel provides dining, local activities, and cultural experiences in Bernalda, Basilicata, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Palazzo Margherita

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Ermes HotelsminorChannel Partner/ Reseller/ DistributorErmes Hotels provides booking platform integration for Palazzo Margherita reservations, allowing guests to book through book.ermeshotels.com. This represents a distribution partnership for reservation management.
• Mews (Distribution Platform)minorChannel Partner/ Reseller/ DistributorMews provides property management and distribution technology, as evidenced by booking links through app.mews.com. Used across multiple Coppola Hideaways properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Castello di Casole, A Belmond Hotel: Restored 10th-century castle in Tuscany operating as a luxury boutique hotel with experiential offerings. Comparable to Palazzo Margherita in the historic-palazzo restoration model, small footprint, and high-end experiential targeting.
• Aman Venice: Restored 16th-century palazzo on the Grand Canal offering ultra-luxury heritage hospitality. Comparable to Palazzo Margherita in the historic-palazzo boutique-hotel model and ultra-luxury positioning for high-net-worth travelers.
• Villa d'Este: Iconic 16th-century lakefront villa on Lake Como operating as a luxury resort hotel. Comparable to Palazzo Margherita as a storied heritage Italian property that leverages its historic estate setting as a core brand asset.
• Rosewood Castiglion del Bosco: Ultra-luxury restored estate in Tuscany with curated wine, culinary, and cultural experiences. Comparable as a heritage Italian property offering high-touch villa-style hospitality and experiential luxury to similar high-net-worth guests.
• Belmond Hotel Caruso: Restored 11th-century palace on the Amalfi Coast operating as a luxury boutique hotel. Comparable to Palazzo Margherita in its historic palazzo restoration, small-room-count luxury model, and experiential heritage positioning in southern Italy.
• Casa Angelina: Small, design-forward luxury boutique hotel on the Amalfi Coast with a strong editorial profile. Comparable to Palazzo Margherita as a small-room-count, design-forward boutique property serving experiential luxury travelers.
• Masseria Torre Maizza: Restored 16th-century masseria in Puglia operated by Rocco Forte Hotels. Comparable to Palazzo Margherita as a heritage rural southern-Italian property offering cultural immersion and luxury hospitality in a relatively underexplored region.
• Borgo Egnazia: Restored luxury village-resort in Puglia with a strong brand identity (related to the Melpignano family). Directly comparable to Palazzo Margherita as a heritage-led, ultra-luxury Italian boutique property targeting experiential and high-net-worth travelers.

Emerging players

• Forte dei Marmi Hotel & Resort: Small luxury property on the Tuscan coast targeting affluent Italian and international travelers. Comparable to Palazzo Margherita in boutique scale and luxury targeting, though more beachfront-focused than heritage-focused.

Broad incumbents

• Aman Amangiri (sister concept reference): Ultra-luxury remote resort experience hotel with a small room count and experiential focus. Not Italian but comparable to Palazzo Margherita in the small-footprint, ultra-luxury, narrative-driven, experiential model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palazzomargherita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PALAZZO MARGHERITA