The Farmers’ Cabinet

What The Farmers’ Cabinet does

SURGA22 is a private online gambling platform founded in 2021 and targeted at Indonesian and broader Southeast Asian consumers. The platform aggregates content from 50+ third-party gaming providers — including Pragmatic Play, PG Soft, Microgaming, Evolution Gaming, Playtech, Habanero, Spade Gaming, and Jili — across five verticals: online slots, live casino, sportsbook, lottery/togel, and fish-hunter/e-games. Technically, SURGA22 operates as a web-based HTML5 portal that does not require an app download for core play, with an optional Android APK (SURGA22 Lite) and QR-code distribution for faster mobile access; aggregation is powered through a partnership with platform-aggregator GIGA Gaming, and payments are routed via bank transfer, e-wallet, and the QRIS standard.

The business model is a free-to-access, transaction-fee gambling operation: the platform monetizes a percentage of user wagers across slots, casino, sportsbook, and lottery rather than charging subscriptions or per-seat fees, and supplements this with an affiliate/referral program that pays monthly commissions to users who invite new depositors. Go-to-market is community-led, relying on WhatsApp channels, Telegram groups, and Facebook communities for promotional distribution and engagement, with event-driven bonus campaigns (welcome bonuses, deposit bonuses, cashback) used to drive re-deposits. The platform reports 203,842 registered users and 61,153 concurrent online users on its public counters, with stated service across Indonesia, Malaysia, Singapore, the Philippines, Cambodia, Vietnam, and Thailand. Ownership, leadership, funding, revenue, and licensing are not disclosed in the available sources.

Note on data integrity: the firmographic header in the input references "The Farmers' Cabinet," a 6-employee Philadelphia establishment, which is inconsistent with the Indonesian gambling platform described by the remainder of the source material; this analysis is therefore built on the SURGA22 evidence set, which constitutes the substantive portion of the input.

Name

The Farmers’ Cabinet

Legal name

SURGA22

Website

https://thefarmerscabinet.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

SURGA22 is a private Indonesian online gambling platform, founded in 2021, that aggregates 50+ third-party game providers across slots, live casino, sportsbook, lottery, and fish-hunter verticals for Southeast Asian consumers. It monetizes via transaction fees on wagers and an affiliate referral program, distributed community-led through WhatsApp, Telegram, and Facebook.

Ownership category

akta.pro rank

Product category

Online Gaming Platform

NAICS

Other Gambling Industries (71329), Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online slot gaming
• Live casino games
• Sports betting platform
• Online lottery games
• Digital gaming aggregation

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Gaming Transaction Fees: Platform takes a percentage on gaming transactions and bets placed by users across slots, casino, sportsbook, and lottery games
2. Affiliate/Referral Program: Commissions earned from referring new users to the platform through the referral program
3. Promotional Revenue: Revenue generated from promotional activities including welcome bonuses, deposit bonuses, and cashback offers that drive user engagement and re-deposits

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

SURGA22 is an online gaming platform that aggregates slots, live casino, sportsbook, lottery (togel), e-games, and fish-hunter games from 50+ third-party providers into a single web-accessible portal. It operates as a unified gambling destination serving Indonesian and Southeast Asian players via browser and mobile app, with multi-method payment support and 24/7 customer service.

Product overview

SURGA22 is an online gaming platform offering a comprehensive suite of gambling products including online slots with games from 50+ providers (Pragmatic Play, PG SOFT, Microgaming, Playtech, Habanero, JILI, Spade Gaming, etc.), live casino with real-time dealer games, sportsbook with pre-match and live betting, online casino games, lottery/togel, e-games, and fish hunting games. The platform operates as a unified portal integrating multiple gaming providers into a single accessible interface, accessible via web browser or mobile app without additional software installation.

Differentiator

Problem solved

Functional benefit

Products and services

• SURGA22 Online Slots Online slot gaming offering with multiple themes and jackpot features, aggregating titles from 50+ providers for individual online gamblers.
• SURGA22 Live Casino Live dealer casino games including Baccarat, Blackjack, Roulette, Sic Bo, and Poker streamed in real-time from professional studios for individual players.
• SURGA22 Sportsbook Online sports betting covering football, basketball, tennis, and hockey with pre-match and live betting options across multiple sports providers for individual bettors.
• SURGA22 Lottery (Togel) Online lottery games including Hongkong Win, Sydney Prize, Singapore Pools 4D, Malaysia Toto 4D, and other regional lottery options for individual players.
• SURGA22 E-Games Electronic games section featuring arcade-style and mini-games from providers like Pragmatic, JILI, Microgaming, Joker, and Spribe for individual players.
• SURGA22 Fish Hunter Shooting/fishing games where players catch fish for points, featuring providers including Joker Gaming, Spade Gaming, CQ9, JILI, and Skywind.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and major.

• PG SoftcoreTechnology or IntegrationGame provider specializing in Mahjong Ways series and mobile-optimized slot games, featured as primary game on the platform
• Evolution Gaming (EVO)coreTechnology or IntegrationLeading live casino provider integrated for live dealer games including roulette, blackjack, baccarat
• MicrogamingcoreTechnology or IntegrationEstablished gaming provider for slots and casino games on the platform
• Spade GamingcoreTechnology or IntegrationSlot and fishing game provider available on platform
• JilimajorTechnology or IntegrationSlot game provider featured with popular titles like Fortune Gems 500 and Storm of Seth 2
• CQ9majorTechnology or IntegrationSlot and fishing game provider integrated on platform
• Joker GamingmajorTechnology or IntegrationSlot and fishing game provider for slots and fish-hunter games
• CMD SportsmajorTechnology or IntegrationSportsbook provider offering sports betting options
• SABA SportsmajorTechnology or IntegrationSports betting provider integrated for sports wagering
• GIGA GamingcoreTechnology or IntegrationPlatform aggregator technology powering SURGA22's multi-provider gaming infrastructure
• PlaytechmajorTechnology or IntegrationGaming provider for slots and casino games
• HabaneromajorTechnology or IntegrationSlot game provider integrated on platform
• Skywind GroupmajorTechnology or IntegrationSlot, casino, and fishing game provider
• QRIS Payment SystemcoreTechnology or IntegrationPayment integration partner enabling instant bank transfers and e-wallet deposits via QRIS standard

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BK8: BK8 is a Southeast Asia-focused online gambling operator offering sportsbook, live casino, slots, and lottery — directly comparable to SURGA22 in target market, vertical mix, and white-label aggregator model.
• W88: W88 is an Asia-targeted online gaming and sportsbook brand serving SEA players with multi-provider casino, slots, and betting — same product mix, target customer, and aggregator-based delivery as SURGA22.
• FUN88: FUN88 is a multi-vertical online gambling operator focused on Asia, offering sportsbook, casino, slots, and live dealer — overlapping customer base and product categories with SURGA22.
• Mansion88 / M88: M88 is a long-standing Asian online gambling brand offering casino, poker, and sportsbook with similar multi-provider aggregation and SEA-targeted customer acquisition.
• Dafabet: Dafabet is an Asia-focused online gambling operator offering sportsbook, casino, and live dealer games — directly comparable in target geography, vertical breadth, and operating model.
• SBOBET: SBOBET is one of the largest Asian online sportsbook and casino operators — comparable vertical mix and SEA customer base, though typically more established and licensed in selective jurisdictions.
• 1xBet: 1xBet is a global multi-vertical gambling operator with strong SEA presence, aggregating slots, live casino, sportsbook, and lottery — directly comparable in product breadth and target market.
• 12BET: 12BET is an Asia-focused online sportsbook and casino operator with comparable customer base (Asia/SEA) and multi-provider aggregated content delivery.
• Melbet: Melbet is a global multi-vertical gambling operator with significant SEA traffic, offering sportsbook, casino, slots, and lottery — same aggregator-style multi-provider platform targeting the same player profile.
• CMD368: CMD368 is a Southeast Asia-focused online sportsbook and casino platform — comparable regional focus, vertical mix, and reliance on multi-provider aggregation, and is listed as a partner-level sportsbook provider in the SURGA22 ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/groups/surgagropoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Farmers’ Cabinet