Federal American Grill

What Federal American Grill does

Federal American Grill is a privately held Houston-area restaurant group founded in 2011, operating six full-service American grill and whiskey bar locations across the metropolitan area (Shepherd, Hedwig Village, Katy, Downtown Houston, River Oaks, and Woodlands). The concept centers on a Gulf-inspired menu of seafood, hand-cut steaks, burgers, salads, and comfort foods, paired with an extensive whiskey collection and craft cocktail program. The group employs approximately 54 staff and runs a daily Social Hour (3pm–7pm) plus weekend brunch service.

The underlying technology stack is built entirely on the Toast platform, which handles point-of-sale operations, online ordering for pickup and delivery, reservations, and the Club Fed loyalty program tracked through the Local by Toast mobile app. There is no proprietary technology; digital capabilities are provided through Toast's standard restaurant commerce infrastructure.

Revenue is generated through five primary streams: dine-in restaurant sales across six locations, alcohol sales (whiskey and cocktails), catering services for events of 10 to 300 guests, direct online ordering and delivery, and the Club Fed rewards program. The company targets a horizontally segmented consumer base covering general dining, casual guests, business and corporate customers, and event-hosting occasions, with no named enterprise anchor accounts. No public financials, funding rounds, M&A activity, or external ownership signals are present in the available data.

Name

Federal American Grill

Legal name

Federal American Grill

Website

https://thefederalgrill.com

Company type

Private

Operating status

Operating

Short description

Federal American Grill is a privately held, Houston-based restaurant group operating six full-service American grill and whiskey bar locations across the Houston metro, serving casual diners, business guests, and event clientele via Toast-powered dine-in, catering, online ordering, and the Club Fed loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Casual dining restaurants
• American grill cuisine
• Whiskey bar programs
• Private event catering
• Restaurant loyalty programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: In-restaurant dining revenue from food and beverage sales across 6 Houston-area locations. Menu includes Gulf-inspired seafood, hand-cut steaks, salads, burgers, and comfort foods complemented by whiskey and craft cocktail offerings.
2. Alcohol Sales: Revenue from extensive whiskey collection and craft cocktail list. Social Hour offered daily 3pm-7pm with discounted food and drink specials.
3. Online Ordering & Delivery: Direct online ordering via Toast platform for pickup and delivery. Powered by Toast POS system.
4. Catering Services: Off-site catering for events from 10 to 300 guests, including corporate events, holiday parties, team lunches, and home gatherings.
5. Club Fed Loyalty Program: Rewards program offering VIP access and perks to repeat customers. Points tracked via Toast loyalty system with mobile app integration.

Distribution channels4 records

Marketing channels5 records

Core offering

Federal American Grill operates six full-service American grill restaurants across the Houston metro area, serving Gulf-inspired seafood, hand-cut steaks, salads, burgers, and comfort foods, paired with an extensive whiskey collection and craft cocktail program. The restaurants offer dine-in, weekend brunch, daily Social Hour happy hour (3pm-7pm), private dining and full-restaurant buyouts, off-premise catering for 10-300 guests, and pickup/delivery ordering via a Toast-powered online platform. A proprietary loyalty program called Club Fed rewards repeat guests with VIP access and perks tracked through the Local by Toast mobile app.

Product overview

Federal American Grill is a multi-location Houston-area restaurant group operating six American grill and whiskey bar locations. The core offering is dine-in restaurant service featuring Gulf-inspired seafood, hand-cut steaks, burgers, and comfort foods, complemented by craft cocktails and an extensive whiskey collection. The product portfolio consists of meal service (Main Menu, Brunch Menu), beverage programs (Drink Menu, Social Hour happy hour), a Club Fed loyalty program, private event hosting and catering services, and digital ordering via Toast-powered online ordering and reservations. The various menus and services interconnect to serve dining, social hour, and event occasions across casual to business settings.

Differentiator

Problem solved

Functional benefit

Brands

• Club Fed: Loyalty rewards program offering VIP access and benefits for frequent guests

Products and services

• American Grill Dine-In Service (Main Menu) Full-service dine-in American grill offering Gulf-inspired seafood, hand-cut steaks, salads, burgers, and comfort foods at six Houston-area locations, with lunch and dinner service Monday-Sunday and weekend brunch.
• Weekend Brunch Service Brunch menu available Saturday and Sunday until 3pm at all six Federal American Grill locations.
• Beverage Program (Whiskey and Craft Cocktails) Drink menu featuring an impressive whiskey collection, craft cocktails, wines, and beers served across all six Federal American Grill locations.
• Social Hour (Daily Happy Hour) Daily happy hour program from 3pm-7pm featuring discounted appetizers and drinks at all locations.
• Club Fed Loyalty Program Repeat-guest rewards program that grants VIP access and benefits at Federal American Grill, with points tracked through the Local by Toast app via phone signup.
• Private Dining and Events Private dining room rentals and full restaurant buyouts at any of the six Houston-area locations for group events and celebrations.
• Catering Services Off-premise catering for corporate events, holiday parties, team lunches, and home gatherings of 10 to 300 guests, with quote-based pricing.
• Online Ordering for Pickup and Delivery Digital ordering platform enabling direct pickup and delivery orders from Federal American Grill, powered by Toast technology.
• Table Reservations Phone and online reservation booking service across all six Federal American Grill locations.
• Gift Cards Digital and physical gift cards redeemable at any Federal American Grill location.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perry's Steakhouse & Grille: Houston-founded upscale steakhouse with multiple area locations, hand-cut steaks, and seafood-forward menu. Directly comparable on cuisine, price tier, and Houston footprint overlap with Federal American Grill.
• Pappas Restaurants: Houston-based multi-concept restaurant group operating Pappas Steakhouse, Pappadeaux, and other upscale-casual concepts across the metro. Closest peer on multi-unit Houston operation, scale, and American/steakhouse positioning.
• Steak 48: Houston-located upscale steakhouse with seafood and a strong cocktail/whiskey program. Comparable on price point, Houston presence, and steakhouse-plus-bar experience.
• Eddie V's Prime Seafood: Upscale seafood-and-steak concept with locations in Houston's River Oaks and Downtown, jazz lounge vibe, and craft cocktail program. Overlaps directly with Federal's Gulf-seafood and whiskey/cocktail positioning.
• Hillstone Restaurant Group (Houston's): Operates upscale-casual American concepts including Houston's, with similar diverse menus, bar programs, and suburban/urban multi-location footprint. Comparable on concept, price tier, and full-service bar-driven dining.
• Del Frisco's Double Eagle Steakhouse: National upscale steakhouse chain with Houston presence, extensive wine list, and private dining program. Comparable on steakhouse positioning, private events, and full-service dining model.
• Truluck's: Upscale seafood and steak concept with locations in Houston and other Texas markets, known for strong bar and lounge program. Comparable on seafood-steak combo, upscale-casual tier, and Texas presence.

Broad incumbents

• The Capital Grille: Darden-owned national upscale steakhouse chain with private dining and a notable wine list. Overlaps on steakhouse concept, private event hosting, and multi-city casual-upscale dining.
• Morton's The Steakhouse: Landry's-owned national steakhouse chain with private dining rooms and Houston presence. Comparable on steakhouse concept, event catering, and full-service dining experience.

Regional players

• Saltgrass Steak House: Texas-based steakhouse chain founded in Houston with strong Texas-area presence, hand-cut steaks, and casual-upscale positioning. Comparable on Texas-centric steakhouse concept and casual-upscale tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Federal American Grill