Fisherman's Market

Name

Fisherman's Market

Legal name

Fisherman's Market

Website

https://thefishermansmarket.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Specialty Seafood Retail

NAICS

Fish and Seafood Retailers (44525), Fish and Seafood Merchant Wholesalers (424460), Seafood Product Preparation and Packaging (31171)

SIC

Retail-Food Stores (5400), Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)

Keywords

• Premium seafood retail
• Fresh fish markets
• Online seafood ordering
• Wholesale seafood supply
• Seafood fundraising programs

Headquarters

HQ city

Nelson

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Seafood Sales: Full-service seafood markets offering fresh-cut seafood, frozen-at-sea products, shellfish, smoked seafood, prepared items, and specialty grocery products. Customers shop in-store for day-to-day purchases or freezer stocking.
2. Online Fisherman's Freezer: Digital ordering system allowing access to a broader selection of premium seafood, bulk offerings, and specialty products not available in physical retail showcases. Orders placed online for pickup at preferred locations with 6-9 business day preparation time.
3. FM Express Prepared Foods: Fresh seafood bowls and deli items prepared daily, offering lighter seafood-forward lunch options. Products include Ahi Tuna Poke Bowl, Classic Shrimp Cocktail Bowl, Smoked Sockeye Salmon Bowl, and companion deli products. Pre-order via Google Forms.
4. Fundraising Program: Community fundraising program where over 30% of proceeds go directly to participating organizations including sports teams, schools, PACs, grad classes, youth programs, charities, and community organizations. Company handles operations, orders, and coordination.
5. Wholesale Restaurant Sales: B2B wholesale of seafood to restaurants and hospitality businesses throughout British Columbia, started in 2011. Managed by Cory Siegner covering national wholesale accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Fisherman's Market operates six full-service seafood retail markets across British Columbia staffed by trained fishmongers, complemented by an online Fisherman's Freezer storefront offering bulk and specialty seafood for pickup. The company also sells seafood wholesale to restaurants and runs a fundraising program for community organizations, with FM Express providing fresh prepared seafood bowls and deli items.

Product overview

Fisherman's Market is a multi-channel seafood retailer operating full-service seafood markets and an online Fisherman's Freezer platform across British Columbia. The core offerings consist of premium fresh and frozen seafood products including wild-caught BC fish (halibut, sockeye salmon, coho salmon, spring salmon, sablefish, lingcod, rockfish), shellfish (king crab, Dungeness crab, Tanner crab, lobster, shrimp, prawns, scallops), and prepared items (hot smoked salmon, crab cakes, clam chowder). The FM Express sub-brand provides ready-to-eat seafood bowls and deli items. The portfolio extends to complementary proteins (chicken, beef, pork), specialty condiments/rubs (Humble and Franks sauces/rubs, Jerry's Faves seasonings), and pet treats. The business operates 6 full-service retail markets and multiple satellite pickup locations, with a distinct online ordering system for bulk and specialty freezer products.

Differentiator

Problem solved

Functional benefit

Products and services

• Fisherman's Freezer Online Store
• FM Express Prepared Foods
• Seafood & Meat Fundraisers Program
• Wholesale Restaurant Seafood Supply
• Crab and Shellfish Products
• Salmon and Whitefish Products
• Smoked Salmon and Specialty Prepared Items
• Complementary Proteins and Meat Add-ons
• Pet Treats
• Condiments, Rubs, and Accessories

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Northern Trollers AssociationcoreStrategic or Co-development Partner · 1 January 2002Geoff Austin serves as a director with the Northern Trollers Association, advocating for sustainable inshore fisheries and strong coastal communities. This industry leadership position connects the company to broader fishing industry initiatives and policy discussions.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Clearwater Seafoods: Canada's largest premium seafood company harvesting, processing, and distributing shellfish and groundfish globally. Comparable product portfolio (scallops, lobster, crab) and sustainability credentials, but operates at vastly larger industrial scale.
• Whole Foods Market: National natural/organic grocer with strong seafood counter proposition and similar sustainability positioning. Comparable on premium/sustainable narrative, but operates as a general grocery with seafood as a category rather than a specialty focus.
• Highliner Foods: North American seafood value-added brand and supplier focused on frozen prepared seafood. Overlaps with Fisherman's Market on frozen prepared SKUs (crab cakes, phyllo wraps, chowder) but targets mainstream retail rather than specialty fishmonger channels.
• Save-On-Foods: Western Canadian supermarket banner with full-service seafood counters in BC. Competes for the same premium-seeking BC shopper; broader assortment but weaker fishmonger expertise and provenance narrative.
• Fulton Fish Market: Iconic NYC-based seafood retailer now operating an online nationwide shipping business with a similar curated, fishmonger-led proposition. Comparable on premium positioning and traceability story, but far larger scale and broader geographic reach.

Emerging players

• HelloFresh: Global meal-kit company offering seafood-inclusive recipes with direct-to-consumer shipping. Competes for the same convenience-driven premium customer from a different angle, with vastly superior digital infrastructure and national reach.

Direct peers

• Albion Fisheries: Long-standing BC seafood wholesaler distributing fresh and frozen seafood to retailers, restaurants, and institutions across Western Canada. Comparable on the B2B wholesale channel, BC sourcing, and product breadth in premium seafood.
• Skipper Otto's Community Supported Fishery: Vancouver-based CSF connecting BC consumers directly to small-scale local fishermen. Highly comparable on direct-from-vessel sourcing, sustainability story, and BC regional focus — though it operates a subscription rather than retail model.
• The Fish Counter: BC-based specialty seafood retailer offering sustainably sourced fresh and frozen seafood with a fishmonger's curated selection. Directly comparable to Fisherman's Market on product mix, sustainability positioning, and BC regional footprint.

Regional players

• Tofino Ucluelet Culinary Guild / Wildside Foods: BC coastal seafood brand sourcing directly from local fishermen for retail and wholesale. Comparable direct-from-vessel positioning and West Coast sustainability narrative, but smaller and more tourism-tied than Fisherman's Market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheFishermansMarket
• Facebookfacebook.com/fishermansmarket
• Instagraminstagram.com/fishermansmarket
• Pinterestca.pinterest.com/fmseafoods
• LinkedInlinkedin.com/company/fisherman-s-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisherman's Market