The Fireplace Company
The Fireplace Company is a privately held, locally owned fireplace specialty retailer and field-services contractor in Carbondale and Gunnison, Colorado, selling, installing, and servicing premium gas, wood, and electric fireplaces plus outdoor living products for mountain homeowners, architects, designers, and contractors across the Roaring Fork Valley and Gunnison County.
- Company typePrivate
- Founded2000
- HeadquartersCarbondale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Fireplace Company does
The Fireplace Company is a privately held, locally owned specialty retailer and field-services contractor headquartered in Carbondale, Colorado, serving the Roaring Fork Valley (Aspen to Rifle) and Gunnison County/Crested Butte. The company sells, installs, and services gas, wood, and electric fireplaces plus outdoor living products (fire pit tables, outdoor fireplaces, patio heaters, pergolas, and premium grills), operating from two showroom locations at 935 Cowen Drive in Carbondale and 515 W. Tomichi Avenue in Gunnison.
Its core offering centers on exclusive distribution rights to 20+ premium hearth brands — including Town & Country, DaVinci Custom Fireplaces, Montigo, Jøtul, Lopi, Heat & Glo, Pacific Energy, and Warming Trends — combined with NFI-certified installation and an annual maintenance/tune-up service program. Revenue is generated through one-time product sales (fireplaces, stoves, inserts, accessories), project-based installation services, recurring maintenance contracts, and custom design consultation for architects/designers and contractors. Pricing is uniformly quote-based and not publicly disclosed; the business relies on showroom-based consultative selling, online appointment scheduling via timetap.com, and field-sales engagement for architectural and custom projects.
Founded around 2000 as Mountain Fireplace Specialists, the company underwent an ownership transition in summer 2017 when Katie Wilson acquired it from Al and Patricia Blick, followed by a 2023 rebrand and the acquisition of Mountain Fireplace Specialists' Gunnison operations. The company employs roughly 28 staff including NFI-certified field technicians, designers, sales staff, and administrative personnel, with the Service Field Superintendent (Gabe Hernandez, 16 years) and Install Field Superintendent (Cesar Murillo, 13 years) representing the longest-tenured technical leadership. The company was featured on HGTV's Fixer Upper: Colorado Mountain House on Magnolia Network, providing top-of-funnel brand exposure in its core mountain Colorado market.
The Fireplace Company firmographics
Firmographics- Name
- The Fireplace Company
- Legal name
- The Fireplace Company
- Website
- https://thefpco.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Fireplace Company is a privately held, locally owned fireplace specialty retailer and field-services contractor in Carbondale and Gunnison, Colorado, selling, installing, and servicing premium gas, wood, and electric fireplaces plus outdoor living products for mountain homeowners, architects, designers, and contractors across the Roaring Fork Valley and Gunnison County.
- Ownership category
- akta.pro rank
The Fireplace Company industry classification
Industry- Product category
- Fireplace Retail and Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where The Fireplace Company is headquartered
LocationHeadquarters
- HQ city
- Carbondale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Fireplace Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fireplace Product Sales: Sale of gas, wood, and electric fireplaces along with outdoor room products including grills, fire pits, patio heaters, and pergolas.
- Fireplace Installation Services: Professional installation of fireplaces ensuring compliance with city and county regulations, installation to code with manufacturer instructions, and proper venting configuration.
- Fireplace Repair and Maintenance Services: Annual tune-ups and on-demand service including inspection, cleaning, and repair of fireplace systems. Tune-ups include checking for gas leaks, carbon monoxide leaks, testing parts integrity, cleaning, and replacing embers.
- Custom Design Services: Custom fireplace design services working with architects and designers to create architectural feature fireplaces for residential and commercial projects.
- Fireplace Accessories: Sale of fireplace accessories including custom doors, coil screens, and finishing materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fireplace Sales - Price varies by product type and brand |
| Unit Pricing | Pay-as-you-go | Annual Fireplace Tune-Up Service |
| Other | Pay-as-you-go | Installation Services |
| Other | Pay-as-you-go | Custom Fireplace Design |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Fireplace Company product offering
Product offeringCore offering
The Fireplace Company is a locally-owned Colorado fireplace dealer that sells, installs, and services gas, wood, and electric fireplaces plus outdoor room products (fire pits, grills, patio heaters, pergolas) as the exclusive dealer for 20+ premium hearth brands. It also provides custom fireplace design for architects and designers, professional installation to code, and NFI-certified annual tune-up and repair services across the Roaring Fork Valley and Gunnison County.
Product overview
The Fireplace Company is a locally-owned fireplace retail and installation business serving the Roaring Fork Valley in Colorado. Their product portfolio spans multiple fireplace categories including Wood Fireplaces, Wood Stoves, Wood Fireplace Inserts, Gas Fireplaces, Gas Stoves, Gas Fireplace Inserts, Contemporary Gas Fireplaces, Gas Log Sets, Electric Fireplaces, and Electric Fireplace Inserts. They also offer Outdoor Rooms products including fire pits, outdoor fireplaces, grills, and patio heaters. The company provides complementary services including annual tune-ups, custom fireplace design for architects, and professional installation. They are the exclusive dealer for reputable hearth industry brands including Armantii, American Fire Products, Astria, DaVinci, Enviro, FireplaceX, Flare, Hearthstone, Heat & Glo, Heatilator, Jøtul, Lopi, Mendota, Montigo, Pacific Energy, Regency, Renaissance, Town & Country, Urbana, and Warming Trends.
Differentiator
Problem solved
Functional benefit
Companies that use The Fireplace Company
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
The Fireplace Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Fireplace Company partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and notable.
- Town & Country Luxury FireplacescoreThe Fireplace Company is an exclusive dealer for Town & Country Luxury Fireplaces, a premier brand offering architectural series fireplaces with sophisticated designs for high-end residential and commercial applications. They feature dramatic flames powered by 16,000 BTUs per foot with custom firebox airflow control.
- DaVinci Custom FireplacescoreExclusive dealer for DaVinci Custom Fireplaces featuring innovative modular design with patented Safe Touch Glass technology that keeps glass surfaces cool enough to touch. Products allow finishing material to be brought to the edge without need for a screen.
- Montigo FireplacescoreAuthorized dealer for Montigo Fireplaces, a manufacturer with over 40 years of experience dedicated to producing fireplaces with simple installation and clean finished looks providing superior performance and lasting beauty.
- JøtulcoreAuthorized dealer for Jøtul, the world's oldest stove maker featuring Norwegian cast iron craftsmanship. Products include gas and wood stoves with timeless designs combining overnight burn capability with continuous warmth.
- Lopi StovescoreAuthorized dealer for Lopi Stoves, the number one seller in North America for over 30 years. Lopi offers cast iron and steel stoves with state-of-the-art technology in classic designs, including EPA certified options.
- Pacific Energy FireplacescoreAuthorized dealer for Pacific Energy Fireplaces, known for clean burn technology with EPA certified appliances that are reliable, economical, and made with durable non-catalytic technology.
- Heat & GlocoreAuthorized dealer for Heat & Glo hearth products featuring innovative craftsmanship and unparalleled styling. Products include gas and wood fireplaces, inserts, and contemporary linear designs for modern homes.
- Warming TrendscoreAuthorized dealer for Warming Trends fire pit products featuring the patented Crossfire Brass Burner technology that produces taller, brighter, fuller flames using precision-engineered components.
- Flare FireplacesnotableAuthorized dealer for Flare Fireplaces offering 50+ different modern outdoor fireplaces and 60+ modern indoor fireplaces in Front Facing, See-Through, or Corner styling options.
- Hearthstone StovesnotableAuthorized dealer for Hearthstone stoves, a hearth brand offering quality heating products.
- HeatilatornotableAuthorized dealer for Heatilator, established in 1927, providing quality, dependable hearth products at competitive values with both classic and modern designs.
- American Fire ProductsnotableAuthorized dealer for American Fire Products, offering fire glass and burner products made from tempered glass that withstands extreme temperatures without losing color, shape, or shine.
- Outdoor GreatRoomcoreAuthorized dealer for Outdoor GreatRoom products including fire pit tables, outdoor fireplaces, pergolas, and patio furniture for complete outdoor living space solutions.
- Hearth Patio Barbecue AssociationnotableMember of HPBA, the leading trade association for the hearth, patio, and barbecue industry, providing industry standards, certification support, and professional development resources.
- National Fireplace Institute (NFI)coreCompany technicians hold NFI certifications. NFI is the primary certification body for fireplace industry professionals, ensuring technicians meet industry standards for safety and expertise.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Fireplace Company competitors and assessment
Company assessmentBroad incumbents
- Mendota Hearth: Manufacturer of high-end luxury gas fireplaces carried by The Fireplace Company under a dealer relationship. Operates at the same premium tier the subject company serves, and is a broad incumbent in the same upstream value chain.
- Regency Fireplace Products: Canadian manufacturer of gas, wood and pellet fireplaces/stoves distributed through an authorized-dealer model similar to The Fireplace Company's. Direct upstream partner and a broad incumbent competing for dealer mind-share and consumer brand awareness.
- Hearth & Home Technologies: Largest North American hearth manufacturer, parent of Heatilator, Heat & Glo, FireplaceX and Quadra-Fire — all of which The Fireplace Company carries as a dealer. Operates broadly across the same industry space but at the manufacturer/upstream level rather than as a regional retailer/installer.
- Astria (Innovative Hearth Products): Premium hearth manufacturer whose brand is carried by The Fireplace Company as an authorized dealer. A broad incumbent competing at the manufacturer level for premium-mind-share positioning in mountain and custom-home markets.
- HearthStone Quality Home Heating Products: Vermont-based premium stove and fireplace manufacturer whose products The Fireplace Company sells under exclusive-dealer terms. Compares as a broad incumbent upstream from the subject company's retail/installation business.
- Travis Industries: Major US fireplace and stove manufacturer owning Lopi, Fireplace Xtrordinair, and Napoli brands. A core supplier of The Fireplace Company through the Lopi line, and a broad incumbent whose dealer-network economics directly shape the subject company's economics.
Emerging players
- Woodland Direct: National online fireplace and hearth retailer serving DIY and direct-purchase customers across geographies the subject company does not cover. Represents an emerging channel that competes for end-customer attention without local installation/service capabilities.
- Fireplaces Direct: National online-only fireplace retailer competing on price and selection breadth for non-local installation buyers. Tangentially comparable as an emerging player targeting a slice of the same customer demand for fireplaces and hearth products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Fireplace Company social profiles
Digital presenceThe Fireplace Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fireplace Company leadership team
Management profileNumber of profiles
Profiles10 records
The Fireplace Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fireplace Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fireplace Company
What does The Fireplace Company do?
The Fireplace Company is a locally-owned Colorado fireplace dealer that sells, installs, and services gas, wood, and electric fireplaces plus outdoor room products (fire pits, grills, patio heaters, pergolas) as the exclusive dealer for 20+ premium hearth brands. It also provides custom fireplace design for architects and designers, professional installation to code, and NFI-certified annual tune-up and repair services across the Roaring Fork Valley and Gunnison County.
Is The Fireplace Company a public or private company?
The Fireplace Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fireplace Company founded?
The Fireplace Company was founded in 2000. It employs 11 to 50 people.
Where is The Fireplace Company based?
The Fireplace Company is headquartered in Carbondale, United States, in the North America region.
How does The Fireplace Company make money?
Five revenue lines are on record. Fireplace Product Sales are the primary driver. The others are fireplace Installation Services, fireplace Repair and Maintenance Services, custom Design Services and fireplace Accessories.
Who are The Fireplace Company's main competitors?
Broad incumbents on record are Mendota Hearth, Regency Fireplace Products, Hearth & Home Technologies, Astria (Innovative Hearth Products), HearthStone Quality Home Heating Products and Travis Industries. Emerging players are Woodland Direct and Fireplaces Direct.
Does The Fireplace Company have an API?
No public API is recorded for The Fireplace Company.
What industry is The Fireplace Company in?
The Fireplace Company's product category is Fireplace Retail and Services. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 238220 and its SIC code is 5712.