The Fundraising Partnership
The Fundraising Partnership is a UK face-to-face fundraising agency that recruits and manages long-term regular donors and lottery players for charitable organisations through door-to-door, retail, and event channels, using a data-led donor strategy and directly employed fundraisers.
- Company typePrivate
- Founded-
- HeadquartersWellingborough, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Fundraising Partnership does
The Fundraising Partnership Ltd is a UK-based face-to-face fundraising agency that recruits and manages long-term regular donors and lottery players on behalf of charitable organisations. Founded by Kevin Mann (Managing Director, 20+ years of F2F management experience) and operating as a Company Limited by Guarantee in England and Wales (registration 13252193), the firm runs campaigns through door-to-door, retail/venue, and event channels with directly employed fundraisers — no subcontracting. The company serves 10+ charity partners including NSPCC, Alzheimer's Society, Stroke Association, and several regional hospices, billing on a transaction-fee model tied to sustainable donor acquisition rather than short-term volume.
The underlying technology stack centres on a proprietary sales platform for supporter on-boarding and a data-driven donor recruitment system that analyses five-year retention patterns by 10-year age bandings to optimise lifetime ROI. Supporting modules include an online training platform with video modules and comprehension tests, a welcome-calling service for post-signup donor confirmation, and integration with third-party payment processors and lottery management providers. The company holds ISO 9001:2015 certification (valid until 03.06.2028) and is a corporate member of the Fundraising Regulator.
The go-to-market combines direct enterprise outreach to charity procurement teams (handled personally by the Managing Director) with a directly employed field salesforce working within 30 minutes of their homes across UK regions. Revenue is generated via transaction fees from charity partners for long-term donor recruitment and lottery sign-ups; fundraiser compensation combines a guaranteed hourly rate with commission. The company is privately held with no external funding or parent entity, operating under lean founder/management ownership.
The Fundraising Partnership firmographics
Firmographics- Name
- The Fundraising Partnership
- Legal name
- The Fundraising Partnership Ltd
- Website
- https://thefundraisingpartnership.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Fundraising Partnership is a UK face-to-face fundraising agency that recruits and manages long-term regular donors and lottery players for charitable organisations through door-to-door, retail, and event channels, using a data-led donor strategy and directly employed fundraisers.
- Ownership category
- akta.pro rank
The Fundraising Partnership industry classification
Industry- Product category
- Nonprofit Fundraising Services
- NAICS
- Grantmaking and Giving Services (8132)
- akta.pro primary industry
- Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)
Keywords
Where The Fundraising Partnership is headquartered
LocationHeadquarters
- HQ city
- Wellingborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Fundraising Partnership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Face-to-Face Fundraising Services: The company charges charity partners fees for recruiting long-term donors through face-to-face campaigns. Revenue is generated through sustainable donor recruitment rather than short-term volume, with the goal of delivering the best ROI for charity partners.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
The Fundraising Partnership product offering
Product offeringCore offering
The Fundraising Partnership is a face-to-face fundraising agency that recruits, trains and directly manages fundraisers who engage the UK public through door-to-door and venue-based (e.g. supermarket) channels to sign up monthly donors and lottery players on behalf of charity partners. It supports charitable organisations in building sustainable long-term regular giving income and charity lottery membership, with services delivered without subcontracting to third-party agencies.
Product overview
The Fundraising Partnership is a face-to-face fundraising agency offering a unified service rather than a software platform. Its core offering comprises face-to-face fundraising services conducted through door-to-door, venue, and event channels, supporting charity lottery recruitment and regular giving campaigns. The service portfolio includes a data-led donor strategy module that analyzes five-year retention data to optimize recruitment targeting, a welcome calling service for post-signup donor confirmation, and an online training platform for fundraiser development. All services are delivered directly by employed or self-employed fundraisers managed by the company, without subcontracting to third-party agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Face-to-Face Fundraising Services
Quantifiable outcome
- Highest supporter retention rates in the sector through data-driven donor recruitment focusing on five-year retention patterns
- +2 more outcomes
Companies that use The Fundraising Partnership
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
The Fundraising Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
The Fundraising Partnership partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Fundraising Partnership competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Fundraising Partnership social profiles
Digital presenceThe Fundraising Partnership compliance and trust
Trust signalCompliance2 records
The Fundraising Partnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fundraising Partnership leadership team
Management profileNumber of profiles
Profiles12 records
The Fundraising Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fundraising Partnership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fundraising Partnership
What does The Fundraising Partnership do?
The Fundraising Partnership is a face-to-face fundraising agency that recruits, trains and directly manages fundraisers who engage the UK public through door-to-door and venue-based (e.g. supermarket) channels to sign up monthly donors and lottery players on behalf of charity partners. It supports charitable organisations in building sustainable long-term regular giving income and charity lottery membership, with services delivered without subcontracting to third-party agencies.
Is The Fundraising Partnership a public or private company?
The Fundraising Partnership is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fundraising Partnership founded?
The Fundraising Partnership was founded in -1. It employs 11 to 50 people.
Where is The Fundraising Partnership based?
The Fundraising Partnership is headquartered in Wellingborough, United Kingdom, in the Europe region.
How does The Fundraising Partnership make money?
One revenue line is on record: face-to-Face Fundraising Services.
Does The Fundraising Partnership have an API?
No public API is recorded for The Fundraising Partnership.
What industry is The Fundraising Partnership in?
The Fundraising Partnership's product category is Nonprofit Fundraising Services. Its primary akta.pro industry code is BPAGAKAO, Capacity Building & Nonprofit Infrastructure Funders. Its NAICS code is 8132.