The Furniture Rental Company

What The Furniture Rental Company does

The Furniture Rental Company (legal entity T F R C EVENTS LLC) is a privately held, founder-owned event furniture rental business headquartered in Dubai, United Arab Emirates, with a partner-operated secondary location in Jeddah, Kingdom of Saudi Arabia. Founded by Paul Harding and Natalie Antliff, who together bring over 22 years of combined event industry experience, the company rents premium event furniture — including seating, tables, outdoor furniture, accessories, and event production equipment — to event organizers, wedding planners, corporate clients, brand activation teams, and exhibition organizers in the UAE and Saudi Arabia. Its inventory spans 283+ items organized into 12 curated collections (Atlas, Manhattan, Capri, L.A, Riyadh, Santorini, Ubud, Hairpin, Copenhagen, Arrowe, Osaka, and Pallet), with a dedicated New Release category of 31 newly added SKUs.

The underlying technology is a quote-based e-commerce platform: customers browse an online catalogue, add items to a quote request list, and receive custom pricing from dedicated account managers. The company enforces a full-service delivery-and-collection model with no customer self-pickup, citing quality control. Pricing is usage-based, denominated in AED, with unit prices ranging from AED 42 (e.g., Ghost Chair) to AED 2,000 (e.g., Gelato Cart White), a minimum hire spend of AED 1,500, and a 50% deposit requirement. Marketing is concentrated on the website, an Instagram account with approximately 20,993 followers and 163 posts, email newsletters, blog content, and Google Business Profile optimization for local search.

The business model is a single-stream, usage-based rental revenue model. The firm has 5 employees, no disclosed institutional funding, no parent company, and no subsidiaries. Its go-to-market combines an enterprise field-sales motion (dedicated account managers, WhatsApp and phone-based relationship management, full-service logistics) with an inside-sales motion (online catalogue and quote system). The Saudi Arabian market is served indirectly through a channel partnership with Smart Rent Est in Al Khumra, Jeddah.

Name

The Furniture Rental Company

Legal name

T F R C EVENTS LLC

Website

https://thefurniturerentalcompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Furniture Rental Company (T F R C EVENTS LLC) is a Dubai-headquartered, founder-owned rental business that supplies premium event furniture across 12 curated collections to corporate events, weddings, brand activations, and exhibitions in the UAE and Saudi Arabia.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

NAICS

Other Consumer Goods Rental (53228)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYHSACAFAB

Event Furniture Rentals (Tables, Chairs, Lounge)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACAFAL

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYCRAIAOAG

Corporate, Event & Staging Furniture Rental (Short-Term)

Consumer Products & Retail/Home & Furniture Retail/Rental, Lease-to-Own & Subscription Home Furnishings Retail

Keywords

• Event furniture rental
• Wedding furniture hire
• Corporate event furniture
• Outdoor event furniture
• Furniture rental services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Rental: Short-term rental of event furniture including seating, tables, outdoor furniture, accessories, and event production equipment. Customers pay rental fees for equipment during a defined rental period from delivery date to collection date. Revenue is generated through rental fees plus delivery, collection, and damage waiver charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Furniture Rental Company rents premium event furniture for short-term use across the UAE and Kingdom of Saudi Arabia, serving weddings, corporate events, brand activations, exhibitions, and private celebrations. The rental catalogue spans 283+ items across seating, tables, outdoor furniture, accessories, and event production, organized into 12 curated collections with multiple colorways. Customers request custom quotes through an online catalogue and the company handles full-service delivery, setup, and collection, with no self-pickup permitted.

Product overview

The Furniture Rental Company offers a comprehensive event furniture rental service in Dubai and across the UAE, serving weddings, corporate events, and private celebrations. The core offering is organized into six main product categories: Seating (141 items including dining chairs, armchairs, bar stools, sofas, and modular pieces), Tables (74 items including cafe, dining, bar, and coffee tables), Outdoor Furniture (69 items for open-air events), Accessories (49 items including cushions, rugs, lamps, and food stations), and Event Production (31 items including display props and production equipment). The portfolio includes 12 distinct furniture collections—Atlas, Riyadh, L.A, Manhattan, Capri, Santorini, Hairpin, Ubud, Copenhagen, Arrowe, Osaka, and Pallet—each offering coordinated design aesthetics. The company also maintains a New Release category featuring 31 newly added products. All products are available in multiple colorways and can be hired individually or as coordinated sets for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Furniture Rental Service Umbrella short-term rental service for premium event furniture spanning 283+ items across seating, tables, outdoor furniture, accessories, and event production. Includes full-service delivery, setup, and collection with quote-based pricing tailored to event requirements and a minimum hire spend of AED 1,500. Serves event organizers, wedding planners, brand activation teams, and exhibition clients in the UAE and Saudi Arabia.
• Seating Hire Rental of 141 premium seating items including dining chairs, armchairs, bar stools, beanbags, sofas, modular seating, ottomans, poufs, and office chairs for events across Dubai and the UAE.
• Tables Hire Rental of 74 crafted tables including cafe tables, dining tables, bar tables, coffee tables, and side tables for Dubai events.
• Outdoor Furniture Hire Rental of 69 outdoor furniture pieces designed for open-air events in Dubai, including sun loungers, armchairs, sofas, and outdoor tables.
• Accessories Hire Rental of 49 curated accessories to elevate event styling, including bar and food stations, cushions, linen, rugs, and lamps and lanterns.
• Event Production Hire Rental of 31 full-service event production items including back of house equipment, design props, display and fashion production items, and umbrellas to support event production.

Quantifiable outcome

• Full-service delivery and collection included (customer self-pickup not permitted to ensure quality)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Smart Rent EstminorChannel Partner/ Reseller/ DistributorLocal partner operating in Jeddah, Saudi Arabia (Al Khumra location). Enables The Furniture Rental Company to serve customers in the Kingdom of Saudi Arabia through a local operational partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tents & Events: Event rental company offering premium furniture, tents, and staging for weddings and corporate functions. Directly comparable product mix (event furniture plus outdoor and production equipment) and short-term rental model.
• Revelry Event Design: US-based event furniture and rental design house serving weddings, corporate, and experiential events. Highly comparable premium aesthetic and full-service delivery model.
• Party Reflections: US party and event rental company supplying tables, chairs, lounge furniture, and event production items with full delivery and setup. Comparable full-service model targeting weddings and corporate events.
• Lomas Event Furniture Hire: Australian premium event furniture hire company offering curated collections of tables, chairs, lounges, and bars for weddings and corporate events. Closest comparable in model, premium positioning, and breadth of catalogue.
• Nuage Designs: Event furniture rental specialist offering designer lounge, seating, and table collections for high-end weddings and corporate events in the US. Comparable curated catalogue and stylist-driven demand.

Broad incumbents

• Event Hire Group: UK-headquartered large-scale event equipment rental provider offering furniture alongside tents, tableware, and catering equipment. Broader portfolio than TFRC but overlapping event furniture offering and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/the.furniture.rental.company
• LinkedInlinkedin.com/company/the-furniture-rental-company-ksa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Furniture Rental Company