The Gantry London, Curio Collection by Hilton

Name

The Gantry London, Curio Collection by Hilton

Legal name

The Gantry London

Website

https://thegantrylondon.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Upscale Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Hotel accommodation services
• Meeting event venues
• Corporate event hosting
• Restaurant dining services
• Pet-friendly hospitality

Headquarters

HQ city

Stratford, London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: The hotel offers 291 bedrooms across various room types including King Gantry Rooms, King Deluxe Rooms, Twin Gantry Rooms, Twin Deluxe Rooms, King Accessible Rooms, Gantry Suites, and Gantry Deluxe Suites. Rooms are bookable through Hilton's direct booking system with member rates and loyalty points for direct bookings.
2. Meetings & Events: Five event spaces (The Signal Room, The Junction, The Conservatory, The Exchange, Union Social Terrace, Union Social Restaurant & Bar) available for corporate events, private dining, celebrations, and social events. Packages include Day Delegate Rate (£60pp), Stay Meet & Dine, and Summer Parties.
3. Food & Beverage: On-site dining includes Union Social Restaurant & Bar (all-day dining), Hermanos Colombian Coffee Roasters (speciality coffee), and STK steakhouse. Dining is open to both hotel guests and external visitors.
4. Pet-Friendly Services: Pet-friendly rooms available with £25 pet fee per stay. Up to two pets permitted per room (maximum 15kg each). Paws & Stay package includes pet bed, bowls, and welcome treats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Gantry London operates a 291-room contemporary upscale hotel in Stratford, East London, offering guest accommodation across seven room categories, on-site dining at Union Social Restaurant & Bar, Hermanos Colombian Coffee Roasters, and STK steakhouse, and five flexible event venues (The Signal Room, The Junction, The Conservatory, The Exchange, Union Social Terrace) hosting corporate events, private celebrations, weddings, and conferences for 40 to 600 guests. The property also sells curated stay packages (Paws & Stay, Family Time, Date Night, Day Delegate Rate, Stay Meet & Dine, Summer Parties) targeting leisure, family, pet, and corporate customers.

Product overview

The Gantry London, Curio Collection by Hilton is an urban resort and hotel in Stratford, East London offering contemporary accommodation across 291 bedrooms including standard rooms (King Gantry Room, King Deluxe Room, Twin Gantry Room, Twin Deluxe Room), accessible rooms (King Accessible Room), and suites (Gantry Suite, Gantry Deluxe Suite). The hotel features on-site dining at Union Social Restaurant & Bar and Hermanos Colombian Coffee Roasters. It offers five flexible event venues (The Signal Room, The Junction, The Junction-Conservatory, The Exchange opening December 2026, and Union Social Terrace) with capacities from 40 to 600 guests for corporate events, private celebrations, and weddings. The hotel provides curated experience packages including Paws & Stay (pet), Family Time, Date Night, Day Delegate Rate, Stay Meet & Dine, and Summer Parties. Sustainability initiatives include paperless check-in, digital room keys, refillable bathroom amenities, and smart energy management. The property operates under Hilton's Curio Collection branding.

Differentiator

Problem solved

Functional benefit

Brands

• Union Social Restaurant & Bar: All-day dining and social space serving seasonal dishes, cocktails, and sharing menus with live music and DJ sets.
• Union Social Terrace
• Hermanos Colombian Coffee Roasters
• The Signal Room
• The Junction
• The Junction - Conservatory
• The Exchange
• The Exchange - Conservatory
• Meeting & Events Venues

Products and services

• King Gantry Room A 25–26 sq m king-bed guest room designed for both work and downtime, with a layout that shifts easily between the two. Sleeps 2 guests. Available to leisure and corporate guests via Hilton direct booking.
• King Deluxe Room A 26 sq m king-bed guest room set on higher floors with views across London and additional space, marketed as a quieter room for longer stays. Sleeps 2 guests.
• Twin Gantry Room A 25–26 sq m room designed for sharing with two queen beds and a clean, contemporary feel. Sleeps 2 guests.
• Twin Deluxe Room A 26 sq m twin-bedded room (two queen beds) set on higher floors with views across London, positioned as a more refined twin stay. Sleeps 2 guests.
• King Accessible Room A 25–26 sq m step-free king-bed room with roll-in shower, added space, and mobility and hearing accessible features. Sleeps 2 guests.
• Gantry Suite A 41 sq m suite featuring a separate lounge and views across the Olympic Park, with defined living and sleeping areas. Sleeps 3 guests.
• Gantry Deluxe Suite A 51 sq m open, flexible suite on higher floors with views across the Olympic Park, separate living area with sofa, and added space. Sleeps 3 guests.
• Union Social Restaurant & Bar An all-day dining and social space on the first floor serving relaxed brunches through to late-night drinks with seasonal dishes, cocktails, and live music, with outdoor terrace access. Open to hotel guests and external diners, bookings via DesignMynight.
• Union Social Terrace A 300 sq m wrap-around outdoor terrace overlooking London's skyline, accommodating up to 150 guests. Suitable for work drinks, cocktail receptions, product launches, and social events, with partial and exclusive hire available.
• Hermanos Colombian Coffee Roasters A ground-floor specialty coffee spot serving expertly brewed single-origin Colombian coffee. Open Monday–Friday 7AM–7PM and Saturday–Sunday 8AM–6PM to hotel guests and walk-ins.
• The Signal Room (Event Venue) A self-contained 48 sq m soundproofed private meeting and dining space for up to 40 guests, with a discreet setting and easy access to the restaurant and bar. Ideal for small private meetings, private dining, and intimate events.
• The Junction (Event Venue)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Hilton (Curio Collection)flagshipChannel Partner/ Reseller/ DistributorThe Gantry London operates as part of Hilton's Curio Collection, a collection of unique upscale hotels. Hilton provides global brand recognition, the Hilton Honors loyalty program, and access to Hilton's central reservation system and booking infrastructure.
• Jealous GallerycoreStrategic or Co-development PartnerEast London's Jealous Gallery (founded 2008) has created and curated contemporary artwork displayed throughout the hotel. Jealous Gallery has shown work at Tate Modern, Saatchi Gallery, and V&A. This collaboration provides unique artistic identity to The Gantry London's interiors.
• Cairn Hotel GroupcoreOthersCairn Hotel Group operates The Gantry London as part of its portfolio of hotels. The group also manages careers pages and job listings for the hotel. This is an operational/ownership relationship.
• SmallMeetingsminorChannel Partner/ Reseller/ DistributorThird-party booking platform integrated into the hotel's website for corporate meetings and events bookings. Allows businesses to search availability and book meeting spaces directly.
• DesignMynightminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform used for Union Social Restaurant & Bar bookings. Allows diners to book tables online.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Andaz London Liverpool Street: Hyatt's lifestyle brand in London, positioned as a design-led upscale hotel with multiple F&B outlets and event space targeting corporate and leisure guests. Comparable on lifestyle positioning, East/Central London trade area, and lifestyle-loyalty distribution model.
• The Standard London: Upscale lifestyle hotel in King's Cross with multiple F&B outlets, event space, and design-led positioning targeting similar corporate, leisure, and private-event demand. Comparable on lifestyle positioning, social-media-driven marketing, and F&B-led revenue diversification.
• The Ned London: Member club and hotel in the City of London with multiple restaurants, bars, event spaces, and a design-led guest experience. Comparable on multi-venue F&B model, private events focus, and lifestyle-led pricing premium.
• Haymarket Hotel (Firmdale Hotels): Boutique design hotel in central London with distinctive interiors, multiple dining venues, and event spaces. Comparable on design-led differentiation, upscale lifestyle positioning, and high-ADR independent operating model.
• The Trafalgar St. James London, Curio Collection by Hilton: Another Hilton Curio Collection property in London, operating in the upscale lifestyle segment with comparable room counts, F&B venues, and event space offerings. Most directly comparable peer given shared brand, distribution, and target guest profile.
• The Hoxton, Shoreditch: Independent lifestyle hotel in East London with design-led rooms, multiple F&B venues, and event spaces targeting creative, corporate, and leisure guests. Comparable on East London location, design differentiation, F&B-led revenue mix, and upscale lifestyle positioning.
• Canopy by Hilton London City: Hilton's lifestyle brand in London offering design-led rooms, F&B, and meeting space with Hilton Honors distribution. Closely comparable on parent-brand affiliation, upscale lifestyle positioning, and East London corporate demand capture.

Broad incumbents

• London Hilton on Park Lane: Flagship full-service Hilton property in Mayfair with extensive F&B, large event spaces, and Hilton Honors distribution. Comparable on Hilton parent affiliation and full-service F&B/events offering, though broader in scale and central-London positioning than The Gantry.
• Hilton London Bankside: Full-service Hilton property in London with multiple F&B outlets, event space, and indoor pool. Comparable on Hilton loyalty distribution, full-service F&B and events offering, and London corporate demand base, though broader in positioning than the Curio Collection.

Regional players

• The Stratford (Manhattan Loft Gardens): Upscale hotel-apartment property located immediately adjacent in Stratford, sharing the same micro-market, transport links, and Queen Elizabeth Olympic Park catchment. Comparable on Stratford location dynamics, though competing rather than overlapping in product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegantrylondon
• LinkedInlinkedin.com/company/the-gantry-london-curio-collection-by-hilton
• Instagraminstagram.com/thegantrylondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gantry London, Curio Collection by Hilton