The Garment
The Garment Copenhagen is a privately held, founder-led Danish fashion brand selling timeless monochrome apparel and accessories direct-to-consumer via Shopify, with 7 employees and runway presence at Copenhagen Fashion Week.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Garment does
The Garment Copenhagen (legal entity: The . Garment ApS) is a privately held Danish fashion brand headquartered in Copenhagen at Toldbodgade 51D, operating with a team of approximately 7 employees. The brand designs and sells apparel and accessories through a direct-to-consumer Shopify e-commerce storefront, with no physical retail presence. Its product portfolio spans six core categories (knitwear, tops, bottoms, jackets, dresses, accessories) and includes dedicated capsule and seasonal collections, with a price range of approximately 700-6,700 kr. The brand has also extended into lifestyle products including handmade ceramics and a sculpture collaboration with Danish artist Josefine Winding.\n\nThe business model is direct-to-consumer e-commerce with one-time purchase revenue (no subscription component). Products are shipped from a Denmark-based warehouse to customers across the EU, Norway, Switzerland, the UK, Canada, and the USA, with multi-currency checkout (DKK, EUR, USD, NOK) and regional free-shipping thresholds. Marketing relies on organic Instagram presence, email newsletters, and bi-annual runway presentations at Copenhagen Fashion Week, where the brand has shown consistently from FW22 through AW26. Sustainability positioning is supported by two partnerships: Sea Trees (4,340 mangrove trees planted in Indonesia) and Bee:Wild (pollinator conservation).\n\nThe brand targets conscious fashion consumers seeking timeless, minimalist, monochrome wardrobe pieces, with secondary segments in resort/vacation wear and occasion wear. Founded by Niels Eskildsen (CEO) with Charlotte Eskildsen as Creative Director, the company is founder-operated with no disclosed institutional investors, parent company, or funding rounds. Revenue is not publicly disclosed.
The Garment firmographics
Firmographics- Name
- The Garment
- Legal name
- The . Garment ApS
- Website
- https://thegarmentcopenhagen.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Garment Copenhagen is a privately held, founder-led Danish fashion brand selling timeless monochrome apparel and accessories direct-to-consumer via Shopify, with 7 employees and runway presence at Copenhagen Fashion Week.
- Ownership category
- akta.pro rank
The Garment industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Knitting Mills (3151), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Knit Outerwear Mills (2253), Women's, Misses', And Juniors Outerwear (2330), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)
- akta.pro secondary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
Keywords
Where The Garment is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
The Garment business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales of apparel and accessories through their Shopify online store. Revenue generated from one-time product purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dresses and gowns priced 2,000-3,000 kr |
| Unit Pricing | Pay-as-you-go | Tops and t-shirts priced 1,275-1,650 kr |
| Unit Pricing | Pay-as-you-go | Tanzania vacation capsule collection 700-2,400 kr |
| Unit Pricing | Pay-as-you-go | Outerwear including blazers and trenches 3,450-6,700 kr |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Garment product offering
Product offeringCore offering
The Garment Copenhagen is a direct-to-consumer fashion brand that designs, produces, and sells minimalist women's apparel and accessories through its own Shopify e-commerce store. The brand specializes in monochrome knitwear, precise tailoring, and timeless seasonal collections (knitwear, tops, bottoms, jackets, dresses, accessories), complemented by capsule ranges (Tanzania, Timeless, Occasion) and lifestyle objects (handmade ceramics, art collaborations). All products are shipped from a Denmark warehouse to consumers in the EU, Norway, Switzerland, the UK, Canada, and the USA.
Product overview
The Garment Copenhagen is a Copenhagen-based fashion brand focused on acute attention to timeless craftsmanship and versatile design. The brand specializes in impeccable knitwear and precise tailoring, with a monochrome design universe centered on minimalism and simplicity. The product portfolio consists of core clothing categories (knitwear, tops, bottoms, jackets, dresses, accessories) organized into seasonal runway collections and dedicated capsule collections like the Tanzania Beach Capsule. Additionally, the brand offers lifestyle products including handmade ceramics and porcelain objects, and art collaborations with Danish sculptors. Collections span occasions from everyday wear to formal events, with an emphasis on durability, longevity, and mindful consumption.
Differentiator
Problem solved
Functional benefit
Products and services
- Knitwear Collection The brand's signature focus area, featuring handcrafted knit garments including sweaters, cardigans, tops, and dresses with textured open-weave patterns and pointelle knits, made from natural fibers.
- Tops Collection Various top styles including basic tees, oversized tees, asymmetric tops, and polo shirts in neutral colors, priced 1,275–1,650 kr.
- Bottoms Collection Pants, shorts, and skirts including tailored trousers, barrel jeans, board shorts, and slip skirts.
- Jackets Collection Tailored and bomber jackets, blazers, trench coats, and fitted jackets for both casual and formal occasions, priced 3,450–6,700 kr.
- Dresses Collection Various dress styles from slip dresses and midi dresses to gown silhouettes for everyday wear and occasions, priced 2,000–3,000+ kr.
- Accessories Collection Belts, bandanas, caps, pouches, and beach bags in materials including leather and raffia, starting at approximately 700 kr.
- Tanzania Capsule Collection A beach-focused vacation capsule featuring organic cotton knits, pointelle designs, dresses (2,100–2,400 kr), polo shirts, board shorts, raffia bags, and beach towels.
- Timeless Collection A collection emphasizing craftsmanship, modernist simplicity, and enduring style with fine-yarn mini sweaters and tailored jackets.
- Occasion Collection Elegant occasion wear with refined details for celebrations, from intimate gatherings to evening affairs.
- Ceramics Objects Handmade ceramic and porcelain objects crafted in Charlottenlund outside Copenhagen, featuring subtle variations in form, texture, and surface.
- Art Collaboration - Josefine Winding Collaboration with Danish sculptor Josefine Winding featuring sculptures made from concrete, ion, foam, and transparent oil paint.
- Runway Collections Seasonal runway collections including AW26, SS26, FW25, SS25, FW24, SS24, AW23, SS23, and AW22, showcased at Copenhagen Fashion Week.
Companies that use The Garment
Customer profileSegments3 records
Ideal customer profiles3 records
The Garment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Garment partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Bee:Wild (Eva Kruse)minorSupport for pollinator conservation project led by Eva Kruse. 70 out of 100 crop species feeding 90% of the world depend on pollinators. Wild bees and pollinators are disappearing at alarming rates.
- Sea TreescoreEnvironmental partnership to address climate impact. Together planted 4,340 mangrove trees in Biak Island region of Indonesia. Mangroves store 5-10x more CO2 per hectare than tropical rainforests and provide habitat for wildlife while protecting shorelines.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Garment competitors and assessment
Company assessmentDirect peers
- Nanushka: Budapest-based contemporary womenswear brand with sustainability-led positioning and DTC-plus-wholesale distribution. Comparable on sustainable material sourcing, contemporary minimalist aesthetic, and runway-led brand building at similar scale.
- Ganni: Danish contemporary womenswear label headquartered in Copenhagen, with strong Copenhagen Fashion Week presence and DTC plus wholesale distribution. Comparable on geography, runway cadence, and Scandinavian design DNA, though larger in scale.
- Stine Goya: Copenhagen-based contemporary womenswear brand with consistent Copenhagen Fashion Week runway presence and DTC-led distribution. Comparable on city, runway habit, and contemporary womenswear positioning.
- Cecilie Bahnsen: Copenhagen-based designer womenswear brand known for dresses and handcrafted knitwear. Direct comparable on knitwear-led product, Copenhagen base, and runway-led premium positioning.
- Remain Birger Christensen: Copenhagen contemporary womenswear label with strong runway history and direct competitor to The Garment for editorial mind-share within the Copenhagen Fashion Week circuit.
- Rotate Birger Christensen: Danish contemporary womenswear label co-founded in Copenhagen with strong runway and DTC presence. Comparable on Copenhagen DNA, occasion-led product mix, and premium contemporary price architecture.
- Saks Potts: Copenhagen-based womenswear brand showing at Copenhagen Fashion Week with a playful, color-led aesthetic. Closely comparable as a fellow Copenhagen runway brand operating at a similar size tier and category scope.
- Toteme: Stockholm-based minimalist womenswear brand built on monochrome, timeless design and elevated knitwear. Directly comparable on aesthetic, DTC-first model, premium price points, and runway-driven brand building.
Broad incumbents
- COS: H&M Group's minimalist contemporary brand with global retail and DTC distribution. Comparable on monochrome, minimalist design language and investment-piece positioning, though at significantly larger scale and broader price architecture.
- & Other Stories: H&M Group's fashion house spanning minimalist and occasion womenswear with global DTC and physical retail. Comparable on aesthetic orbit (tailored, monochrome, occasion) but operates at a much broader, larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Garment social profiles
Digital presenceThe Garment financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Garment leadership team
Management profileNumber of profiles
Profiles2 records
The Garment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Garment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Garment
What does The Garment do?
The Garment Copenhagen is a direct-to-consumer fashion brand that designs, produces, and sells minimalist women's apparel and accessories through its own Shopify e-commerce store. The brand specializes in monochrome knitwear, precise tailoring, and timeless seasonal collections (knitwear, tops, bottoms, jackets, dresses, accessories), complemented by capsule ranges (Tanzania, Timeless, Occasion) and lifestyle objects (handmade ceramics, art collaborations). All products are shipped from a Denmark warehouse to consumers in the EU, Norway, Switzerland, the UK, Canada, and the USA.
Is The Garment a public or private company?
The Garment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Garment founded?
The Garment was founded in -1. It employs 1 to 10 people.
Where is The Garment based?
The Garment is headquartered in Copenhagen, Denmark, in the Europe region.
How does The Garment make money?
One revenue line is on record: direct E-commerce Sales.
Who are The Garment's main competitors?
Direct peers on record are Nanushka, Ganni, Stine Goya, Cecilie Bahnsen, Remain Birger Christensen, Rotate Birger Christensen, Saks Potts and Toteme. Broad incumbents are COS and & Other Stories.
Does The Garment have an API?
No public API is recorded for The Garment.
What industry is The Garment in?
The Garment's product category is Women's Apparel. Its primary akta.pro industry code is IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear), with a secondary code of CRAAAAAJ, Knitwear & Sweaters Manufacturers. Its NAICS code is 315 and its SIC code is 2253.