The Garrison Hotel

What The Garrison Hotel does

The Garrison Hotel is a privately held boutique hotel operated by Fabulously Scottish Hotels Ltd, located in Fort William in the Scottish Highlands. The property is a conversion of a former police station and offers a mixed accommodation portfolio comprising hotel rooms, suites, and approximately nine self-catering apartments. Its strategic positioning at the terminus of the West Highland Way, a 96-mile long-distance hiking trail, makes it a natural stopover for through-hikers and outdoor leisure visitors, while also serving general Highland tourism demand. The hotel is dog-friendly and supported by on-site sister establishments including Ben Nevis Bar and Garrison West, which provide food, beverage, and conferencing facilities that anchor ancillary revenue.

The business operates a direct-to-consumer booking model with prices not publicly disclosed, supplemented by third-party distribution channels. The underlying technology stack is composed of industry-standard hospitality software: Guestline as the property management system (PMS), ResDiary for restaurant reservations, Mailchimp for email marketing, and Google Analytics for web traffic analysis. There is no evidence of proprietary technology, in-house AI/ML, or differentiated platform architecture beyond what is typical for a small independent UK hotel.

Revenue is generated primarily through accommodation bookings, with secondary income from F&B, conferencing, and gift voucher sales. The company is registered as a private limited company in Scotland and was incorporated on 2018-07-18, with the operating property previously acquired in 2015. Headcount is reported in the 11–50 range, consistent with a single-site boutique operation. As of the most recent available data, the business is undertaking an on-site car park refurbishment scheduled to extend through June 2026, indicating ongoing capital reinvestment within the existing footprint rather than expansion of the property portfolio.

Name

The Garrison Hotel

Legal name

The Garrison Hotel (Fort William) Limited

Website

https://thegarrisonhotel.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Garrison Hotel is a privately held boutique hotel in Fort William, Scottish Highlands, operated by Fabulously Scottish Hotels Ltd. It offers rooms, suites, and self-catering apartments in a converted former police station, serving leisure visitors and West Highland Way hikers.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort William

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Direct revenue from renting double, king-size, superior, and family rooms. Complimentary breakfast included when booking direct. Pricing varies by room type with standard check-in/check-out times.
2. Self-Catering Apartment Rentals: Nine 2-bedroom self-contained apartments with fully equipped kitchens, living areas, and Loch Linnhe views. Sleeps up to 6 guests. Separate check-in (4pm) and check-out (10am) times from hotel rooms.
3. Garrison Suite Rentals: Luxury suites adjacent to hotel with kitchenettes, seating areas, and complimentary breakfast. Sleeps up to 4 guests with king size bed and double pull-out sofa bed.
4. Food and Beverage: On-site bar serving self-service drinks including beers, wines, pre-made cocktails, toasties, cakes and snacks. Breakfast service for hotel guests. Restaurant recommendations from sister establishments.
5. Parking: Limited on-site parking available for £10 per night, subject to availability. Currently undergoing refurbishment with no parking available until June 2026.
6. Gift Vouchers: Digital gift vouchers sold through third-party platform for stays at the hotel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Garrison Hotel operates a boutique hotel and self-catering apartment business in Fort William, Scotland, offering hotel rooms (Double, Superior King, Triple, and Family), luxury Garrison Suites, and nine 2-bedroom self-catering apartments. The property operates from a converted former police station and includes an on-site self-service bar and complimentary breakfast for direct bookings.

Product overview

The Garrison Hotel & Apartments offers a portfolio of accommodation products in Fort William, Scotland, operated by Fabulously Scottish Hotels Ltd. The core offering consists of Hotel Rooms (Triple, Superior King, and Double configurations sleeping 1-4 guests), Garrison Suites (luxury suites with kitchenettes sleeping up to 4, including complimentary breakfast), and Self-Catering Apartments (9 two-bedroom apartments with full kitchens sleeping up to 6). An on-site bar provides self-service drinks and food. The hotel, opened July 18, 2018, occupies a converted former police station from the late 1950s, retaining original prison cell features for unique bunk room accommodations. Limited parking and EV charging available.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms

Quantifiable outcome

• Free breakfast included with direct bookings
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Fabulously Scottish Hotels LtdcoreOthers · 1 January 2015Parent company that purchased the building in late 2015 and undertook extensive renovation work starting early 2017. The property opened on 18th July 2018. Parent company is registered in Scotland (Company Registration SC508854).
• Ben Nevis BarminorGTM or Marketing PartnerSister bar and restaurant located on Fort William High Street since 1806. Serves pub grub with cosy fires and outdoor terrace overlooking Loch Linnhe. Jacobite Bar features malt whiskies. Recommended on The Garrison Hotel's 'Where to Eat' section.
• Garrison WestminorGTM or Marketing PartnerSister restaurant featuring freshly caught local seafood in a warm, cosy atmosphere. Recommended as dining option for hotel guests on the 'Eat' page.
• GuestlinecoreTechnology or IntegrationPrimary booking engine and property management system used for online availability checking and reservations. Main booking platform linked on website.
• The Highland Soap CompanyminorOthersLuxury toiletries supplier used in all hotel rooms, suites, and apartments. Featured as part of the quality amenity offering.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thegarrisonhotel
• LinkedInlinkedin.com/company/the-garrison-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Garrison Hotel