The Gift Label

What The Gift Label does

The Gift Label B.V. is a privately held Dutch lifestyle brand headquartered in Amsterdam that designs, manufactures in the Netherlands, and sells original gift products, body care, home fragrances, and home décor items. The product portfolio spans 14+ categories — body wash, shower foam, body lotion, hand soap, baby care, scented candles, reed diffusers, gift boxes, greeting cards, cut-out cards, mugs, plates, and water glasses — supported by sub-brands including the premium STUDIO line and a Men's Body Care collection, with prices ranging from €2.99 (cut-out cards) to €29.99 (reed diffusers). The company operates a direct-to-consumer Shopify webshop with same-day order cutoffs and €50 free-shipping thresholds in the Netherlands, alongside a reseller network spanning 14 European countries, dedicated B2B corporate gifting, and a hospitality amenity vertical. Its value proposition rests on original designs with inspirational quotes, signature scents (Mandarin Musk, Woody Chypre, kumquat & bourbon vanilla), and vegan, cruelty-free formulations using Argan oil, vitamin E, and sustainable packaging (recycled plastic, sugarcane-based plastic, soy-based candles). The business is small and bootstrapped: 6 employees, no disclosed funding, no external investors, and no public revenue figures.

Name

The Gift Label

Legal name

The Gift Label B.V.

Website

https://thegiftlabel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Gift Label is a privately held Amsterdam-based Dutch lifestyle brand that designs and manufactures original body care, home fragrance, gift, and home décor products, selling direct-to-consumer via Shopify and through a 14-country European reseller and B2B network, targeting consumers seeking sustainable, vegan gift items.

Ownership category

akta.pro rank

Product category

Personal Care and Lifestyle Gift Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Lifestyle gift products
• Vegan body care
• Home fragrance candles
• Greeting cards stationery
• Corporate gifting solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce website. Products include body care, hand care, home fragrances, candles, gift boxes, greeting cards, and cut-out cards. Prices range from approximately €2.99 to €29.99.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Gift Label designs, produces, and sells a portfolio of vegan body care, hand care, baby care, home fragrance (candles and reed diffusers), greeting cards, cut-out cards, curated gift boxes, and home living items. Products are manufactured in the Netherlands with original prints and signature scents, and are sold through the company's own Shopify e-commerce website and a reseller network across 14 countries.

Product overview

The Gift Label is a Dutch lifestyle brand from Amsterdam offering a diversified portfolio of body care, hand care, baby care, home fragrance, gift, and home décor products. The core offering includes body washes, shower foams, body lotions, hand soaps, hand lotions, and body scrubs (body care); baby-specific care products; scented candles and reed diffusers (home fragrances); curated gift boxes for occasions like birthdays and holidays; greeting cards and cut-out cards; and living/home items like mugs, plates, and glasses. The brand operates sub-brands including the premium STUDIO line and a dedicated Men's Body Care collection. Products feature signature scents like mandarin musk, kumquat & bourbon vanilla, and Woody Chypre, with key ingredients including Argan oil, vitamin E, shea butter, and rose water. The company emphasizes sustainable, vegan, cruelty-free formulations produced in the Netherlands using recycled plastic packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Care Products Nourishing body care line including body lotion, body wash, shower foam, body scrub, body cream, and bath products. Many products contain Argan oil and vitamin E, available in scents including mandarin musk. Sold to individual consumers and corporate gifting buyers.
• Hand Care Products Hand soap, hand lotion, and hand & body wash with the signature kumquat and bourbon vanilla scent. Includes tubes of hand cream for on-the-go use. Targeted at individual consumers.
• Baby Care Products Gentle baby care line including baby body milk, baby shampoo, baby room spray, baby bath oil, and baby hair lotion. Features a signature scent of rose, sandalwood, and iris. Sold to parents and caregivers.
• Home Fragrances Home fragrance collection including reed diffusers, room sprays, scented sachets, stone diffusers, and scented candles in various sizes and formats. Targeted at individual consumers and hospitality venues.
• Candles Scented candles available in tin, glass, and cement formats, including letter and number candles for special occasions. Made from 100% essential soybean oil with burning times from 24 to 68 hours. Sold to consumers and used as hotel/venue amenities.
• Gift Boxes Curated gift sets and gift boxes for occasions including birthdays, new homes, thank-you gifts, Valentine's Day, and Mother's Day. Options include mailbox giftsets and luxury gift boxes. Targeted at individual gift-buyers and corporate gifting buyers.
• Greeting Cards Greeting cards for various occasions featuring fun prints and quotes. Come with recycled paper envelopes and stickers. Includes standard greeting cards and confetti cards.
• Cut-Out Cards Fun and original 3D cut-out greeting cards in various shapes and designs, featuring creative prints suitable for birthdays and special occasions.
• Living Collection Home décor items including mugs, water glasses, plates, photo holders, dinner candles, and wall letters with inspirational quotes and designs.
• STUDIO Line Premium sub-brand featuring body lotion, body wash, shower foam, fluffy scrub, body & clothing spray, and gift boxes with unique prints and fragrances including Orange Blossom & Mineral Amber.
• Men's Body Care Body care products designed for men featuring the Woody Chypre scent. Includes body wash (tube), shower foam, and travel gift sets with Argan oil and vitamin E.
• Lip Balm Vegan lip balm in tube format containing castor oil, sweet almond oil, cocoa butter, and shea butter for lip nourishment.
• Body Mist / Clothing Spray Light wearable perfume body and clothing spray in 100ml bottles featuring mood-boosting scents including Orange Blossom & Mineral Amber. Vegan formula in recycled plastic bottles.
• Corporate Gifting B2B corporate gifting solutions for businesses seeking branded or bulk gift options for clients and employees.
• Hospitality Solutions Hospitality industry solutions offering amenity products for hotels and hospitality businesses.

Quantifiable outcome

• Delivery within 2-3 working days for orders placed before 8 PM (Mon-Fri)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

One partnership is on record.

• Reseller NetworkcoreChannel Partner/ Reseller/ DistributorThe Gift Label works with resellers in 14 countries. The company actively recruits new resellers through their 'Become a reseller' program available on their website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Diptyque: Premium French fragrance house known for scented candles, home fragrance, and body care with strong gifting positioning. Comparable luxury-leaning end of the candle and fragrance market.
• L'Occitane en Provence: Global premium body care and fragrance brand with extensive gift and hospitality amenity programs. Comparable on body care, sustainability narrative, and B2B/hospitality channel.

Direct peers

• The White Company: UK lifestyle retailer spanning scented candles, reed diffusers, body care, and curated gifts. Comparable category breadth and gifting positioning with similar premium-but-accessible price architecture.
• Rituals: Amsterdam-headquartered lifestyle brand offering body care, home fragrance, candles, and gift collections across Europe and globally. Highly comparable product mix and Dutch heritage make it the closest direct peer to The Gift Label.
• Molton Brown: British heritage brand offering hand wash, body care, fragrances, and gift sets with strong presence in hospitality and travel retail. Comparable body care + fragrance portfolio with overlapping B2B amenity angle.
• Soap & Glory: Body care and gift-set brand known for playful branding, gift packaging, and accessible price points. Highly comparable positioning in fun, design-led personal care sold as gifts.
• Yankee Candle: Largest specialty candle brand globally, offering scented candles, home fragrance, and gift-ready formats. Directly comparable in the candle/home fragrance category that is a core line for The Gift Label.
• Hotel Chocolat: UK-based premium chocolate and gift brand with hospitality and corporate gifting verticals. Comparable gifting-first business model and B2B verticals.

Emerging players

• Otherland: DTC luxury candle and home fragrance brand with design-led positioning and gift sets. Comparable emerging DTC lifestyle brand with similar giftable, design-forward positioning.
• Maison 21G: Customizable, sustainable fragrance brand with personalization engine and giftable formats. Comparable on sustainability and personalization angles that The Gift Label also pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegiftlabel
• Instagraminstagram.com/thegiftlabel
• LinkedInlinkedin.com/company/the-gift-label

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gift Label