What The Get REAL Movement does

The Get REAL Movement is a federally registered Canadian non-profit (operating as Get REAL Inc., non-profit number 813423-5) founded in 2011 and headquartered in Toronto, Ontario. Its core function is delivering peer-to-peer educational workshops in K-12 schools, summer camps, and workplaces, combined with structured youth programs (after-school programs in Ontario and Winnipeg, university chapters, a Youth Leadership Committee launching January 2027, and the 2SLGBTQ+ Virtual Counselling program staffed by registered social workers). The organization complements workshops with a content library of award-winning films, children's books, and educational videos.

Its underlying 'technology' is human-delivered programming rather than software: facilitators with lived 2SLGBTQ+ experience run workshops on-site, supported by downloadable PDFs, QR-code-linked resources, and video series. Digital infrastructure is limited to a Squarespace-hosted website, Google Analytics, the Zeffy donation platform, and an OpenSea NFT integration for the Rarest Rookie Card.

The business model is donation-and-grant-funded rather than revenue-generating. After-school programs are free to youth thanks to partner support; workshop pricing is quote-based and not publicly disclosed. Funding comes from individual donations (100% routed to programming via Zeffy), tax-receipted donations through the FLIP (Foundation for Leadership, Imagination and Peace) charitable partnership, merchandise sales at wegetreal.ca, and corporate grants/partnerships (Harry Rosen, Kiehl's Canada, Purdys Chocolatier, TikTok Canada, Canada Life, UrBasics, Community One Foundation). The organization operates across 8 Canadian provinces and 3 US states.

Name

The Get REAL Movement

Legal name

Get REAL Inc.

Website

https://thegetrealmovement.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Get REAL Movement is a Canadian non-profit that delivers peer-to-peer 2SLGBTQ+ educational workshops, after-school programs, university chapters, and counselling for youth and workplaces across Canada. It funds operations through donations, grants, and merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Donations: Direct donations from individuals and organizations to support programming. 100% of direct donations go to programming. Donations via cheque, e-transfer, and credit card through Zeffy platform.
2. Merchandise Sales: Sale of branded merchandise including hoodies, t-shirts, crewnecks. All proceeds go towards combatting 2SLGBTQ+ discrimination, racism and bullying.
3. Charitable Partnership Donations: Tax-receipted donations through charitable partner FLIP (Foundation for Leadership, Imagination and Peace)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Get REAL Movement is a Canadian non-profit organization that delivers peer-to-peer educational workshops, after-school programs, university chapters, virtual counselling, and community events focused on combatting 2SLGBTQ+ discrimination, racism, and bullying in schools, workplaces, and camps. It supplements core programming with educational resources such as films, books, and online resource hubs.

Product overview

The Get REAL Movement is a Canadian non-profit organization offering a multi-product portfolio focused on combatting 2SLGBTQ+ discrimination, racism, and bullying. The core offerings include peer-to-peer educational workshops, university chapters, after-school programs, and events. These are supplemented by specialized sub-products including counselling services (2SLGBTQ+ Virtual Counselling), gender-affirming resources (Bind Safe educational platform, Gender Joy Gear Program), media content (The Clinic Film, Small Acts Every Day book/video series, ME-DIA), community campaigns (Keep Pride in the Game, Rarest Rookie Card NFT), school resources (Positive Space Groups/GSA Kits, LGBTQr Codes, Get REAL's Picks), and recognition programs (Get REAL Awards). Add-on revenue streams include merchandise sales and a donations platform. The organization operates through charitable partnerships, primarily with FLIP Foundation, and provides programming across schools, workplaces, and community settings in Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• 2SLGBTQ+ Educational Workshops Peer-to-peer educational workshop modules designed to break down prejudice, promote compassion, and provide positive role models for 2SLGBTQ+ young people and allies. Offered to schools, corporate workplaces, and community organizations across 8 Canadian provinces and 3 US states.
• After-School Program Monthly mentorship program for 2SLGBTQ+ students and allies in grades 8-12 from Ontario and Winnipeg, featuring guest speakers, field trips, and collaborative year-end projects. Completely free for participants thanks to partner funding.
• University Chapters University network of 2SLGBTQ+ students and allies working locally to make communities safer and more inclusive. Provides leadership development and community-building opportunities across multiple universities.
• Community Events Community events including Pride Around the World, Youth Pride Prom, Pride on a Boat, Rainbow Road 5k, Steps of Hope, Fall Chapter Conference, Black Film Festival, Career Conference, Queer Film Festival, and A-Polish Gender Norms.
• 2SLGBTQ+ Virtual Counselling Free counselling program providing 50 sessions (in-person and online) to 2SLGBTQ+ youth in Ontario with unstable living situations. Staffed by two 2SLGBTQ+-identifying registered social workers.
• Bind Safe Educational Resource Educational resource hub and video series promoting safe binding practices, gender dysphoria education, and resources for youth, parents, medical professionals, and allies. Includes downloadable PDF guide.
• Gender Joy Gear Program Quarterly program providing trans, non-binary, and gender diverse youth with gender-affirming gear including gaffs, binders, packers, breastforms, bras, transtape, and STPs. Each cycle supports 30 youth with $75 allocation each.
• The Clinic Film Short film and digital resource highlighting the need for inclusive healthcare in Canada for 2SLGBTQ+ patients. Includes practical tips for medical professionals and has won multiple film festival awards.
• Small Acts Every Day Children's picture book (K-3) about mental health and anti-bullying, accompanied by a video series featuring diverse individuals sharing allyship tips. Includes downloadable lesson plan for classrooms.
• Gender Joy: Prom Partnership initiative with Harry Rosen providing custom-tailored suits to transgender, non-binary, and gender diverse youth for their prom. Includes fittings and support for students in the Greater Toronto Area.
• Rarest Rookie Card NFT NFT digital collectible card reserved for the NHL's first openly 2SLGBTQ+ player. 107 unique cards released on OpenSea blockchain marketplace. Proceeds support 2SLGBTQ+ inclusion in sports.
• Positive Space Groups / GSA Kits Resource kits, microgrants, and support for Gender-Sexuality Alliance groups in schools. Includes free workshops for student inclusivity and anti-Black racism. Microgrants of $200 available for events and library diversification.
• Youth Leadership Committee Grade 9-12 2SLGBTQ+ youth and allies program focused on leadership development and planning Youth Pride Prom events. Monthly meetings with facilitators and year-end event hosting.
• Get REAL Merchandise Shop Online merchandise store selling clothing items including hoodies, t-shirts, and crewnecks. All proceeds support combatting 2SLGBTQ+ discrimination, racism, and bullying in schools and workplaces.

Quantifiable outcome

• Studies show presence of Positive Space Groups or GSA in schools significantly lowers rates of verbal harassment and physical bullying (in some cases more than 50% lower)
• +1 more outcomes

Named customers5 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• FLIP (Foundation for Leadership, Imagination and Peace)coreStrategic or Co-development PartnerFLIP is a registered Canadian charity (806007373 RR 0001) that partners with Get REAL to carry out charitable programs. Get REAL carries out programs on FLIP's behalf including the 2SLGBTQ+ and Black Speaker Training Program, Sport For All Pilot Program, Pride Around The World, Black Film Festival, and others.
• Harry RosencoreStrategic or Co-development PartnerHarry Rosen partnered with Get REAL for the Gender Joy: Prom initiative, providing custom-tailored suits to transgender, non-binary, and gender diverse youth in the GTA for their 2024 prom.
• Purdys ChocolatiercoreStrategic or Co-development PartnerPurdys Chocolatier partnered with Get REAL for the Get REAL's Picks resource, funding 1,000 copies of the Small Acts Every Day book and providing chocolate prizes for giveaways to teachers and educators across Canada.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The 519: Toronto-based LGBTQ+ community centre offering programming, services, and resources. Comparable geographic base and overlap with Get REAL's community-event and youth-support offerings.
• GLSEN: US-based education organization working to create safe, inclusive K-12 environments for LGBTQ+ students through educator training, student programs, and GSA support. Closest US analogue to Get REAL's school workshop and GSA kit offerings.
• Egale Canada: Canada's leading 2SLGBTQ+ human rights charity, advancing equality through education, advocacy, and research. Highly comparable mission and Canadian operating footprint to Get REAL, with overlapping school and community programming.
• Welcoming Schools (HRC Foundation): Human Rights Campaign Foundation program providing LGBTQ+ inclusive K-5 (and K-12) lesson plans, books, and professional development. Highly comparable to Get REAL's educator resource kits and Small Acts Every Day book/video series.
• PFLAG Canada: National charitable organization providing support, education, and advocacy for 2SLGBTQ+ people and their families. Comparable to Get REAL's family-facing resources (e.g., Unconditional Love series) and chapter-based community model.
• GSA Network: US-based organization supporting student-led Gender-Sexuality Alliances in schools. Directly comparable to Get REAL's Positive Space Groups/GSA Kits and microgrant programming.
• LGBTQ+ Youth Line: Ontario-based peer-support service for 2SLGBTQ+ youth via phone, text, and chat. Comparable to Get REAL's 2SLGBTQ+ Virtual Counselling program and shared youth-support mission.
• Qmunity: BC's queer, trans, and Two-Spirit resource centre providing education, support groups, and community programs. Comparable community-led education model to Get REAL's university chapters and youth programming.

Regional players

• OUTSaskatoon: Saskatchewan-based 2SLGBTQ+ community organization offering education, support, and advocacy. Comparable community-programming model, but operates in a different Canadian region than Get REAL's core footprint.

Emerging players

• Trans Lifeline: Peer-support hotline run by and for trans people. Adjacent rather than directly competing; intersects with Get REAL's counselling and Bind Safe offerings but operates in a different service modality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/getrealmovement
• LinkedInlinkedin.com/company/the-get-real-movement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Get REAL Movement