The Global Artisans

What The Global Artisans does

The Global Artisans (legal name: Global Artisans Private Limited) is an Indian multi-vendor e-commerce marketplace founded in 2016 and registered in Delhi. The platform connects Indian artisans, crafters, designers, and vintage sellers with consumers seeking authentic handcrafted products, listing 2,000+ SKUs across 18+ categories including paintings (Warli, Gond, canvas), fashion (jewellery, clothing, footwear, accessories), home and living (terracotta, wooden, metal artefacts), gifts (wind chimes, bags, decorative items), traditional art and crafts, regional Indian art (Karnataka, Kerala, Rajasthan, Tamil Nadu, J&K, Orissa), health and well-being, corporate merchandise, digital art, furnishings, and antiques & collectibles. The site also supports secondary services: a Find an Artisan directory of 41 profiles (including 40 award-winning) and a Hire an Artist or Instructor platform spanning seven categories such as paint artists, yoga instructors, and music artists.

The platform is built on OpenCart-based e-commerce architecture with multi-vendor marketplace functionality. Revenue is generated through three streams: direct product sales to consumers, marketplace commissions from third-party sellers, and B2B bulk/corporate orders for souvenirs, office supplies, momentos, and promotional gifts. Seller enrollment is free and accessible via website, WhatsApp, email, or SMS. The platform supports dual currency (Indian Rupees and US Dollar), indicating international sales capability, and operates marketing channels across organic social (Facebook, Instagram, LinkedIn, Pinterest, Twitter), blog content, email newsletter, and a referral/loyalty program (Refer and Gain, Shop for Points reward points).

The company operates as a lean, founder-led private limited entity with 7 employees and no disclosed external funding, M&A, partnerships, or institutional backing. Customer segments are bifurcated between individual B2C consumers seeking ethnic wear, home décor, and unique gifts, and corporate/B2B buyers procuring bulk handcrafted items for gifting and promotional use, with artisans and sellers forming a non-paying supply-side cohort. No revenue, GMV, or valuation figures are publicly disclosed.

Name

The Global Artisans

Legal name

Global Artisans Private Limited

Website

https://theglobalartisans.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Global Artisans is a Delhi-based multi-vendor e-commerce marketplace founded in 2016, connecting Indian artisans with global buyers across 2,000+ handcrafted products in 18+ categories, plus artisan directory and hire-an-artist services.

Ownership category

akta.pro rank

Product category

Online Handcrafted Goods Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry Retailers (458310), Apparel Accessories and Other Apparel Manufacturing (3159), Art Dealers (45992)

SIC

Retail-Apparel & Accessory Stores (5600), Pens, Pencils & Other Artists' Materials (3950), Pottery & Related Products (3260), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

Keywords

• Handcrafted marketplace
• Artisan e-commerce
• Multi-vendor crafts
• Ethnic fashion marketplace
• Traditional Indian crafts

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sales of handcrafted products to consumers through the e-commerce platform, including paintings, fashion, jewellery, home décor, gifts, and corporate items.
2. Marketplace Commission: Commission-based revenue from third-party sellers/vendors who list and sell products on the multi-vendor marketplace platform.
3. Corporate Bulk Orders: B2B sales of corporate items including souvenirs, office supplies, momentos, and promotional gifts in bulk quantities for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Global Artisans is a multi-vendor e-commerce marketplace that connects Indian artisans and crafters with consumers across categories such as paintings, fashion (jewellery, clothing, footwear), gifts, home & living, health & well-being, traditional and regional art & crafts, digital art, furnishings, antiques & collectibles, and Ready-N-Custom semi-customisable items. Third-party sellers list handcrafted and vintage products free of charge, and the platform also enables corporate buyers to procure bulk souvenirs, office supplies, momentos, and corporate gifts directly. Supplementary services allow buyers to find artisans by craft or region and to hire artists and instructors (paint artists, cartoon artists, music artists, yoga instructors, etc.).

Product overview

The Global Artisans is a multi-category Indian e-commerce marketplace connecting global buyers with artisans. The platform operates as a marketplace-plus-modules architecture with core product verticals including Paintings (Canvas Painting, Gond Art), Fashion (Jewellery, Clothing, Footwear), Home & Living (Desk Decor, Kitchen, Wall Decor, Sculptures), Gifts (Wind Chimes, Bags, Decorative Artefacts, Gift Sets), Art & Crafts (Traditional crafts, Regional Indian art), Corporate products (Souvenirs, Office Supplies, Momentos), Health & Well-Being, Digital Art, Furnishings, Antiques & Collectibles, and Services (Find an Artisan, Hire an Artist). The platform also offers Ready-N-Custom products for semi-customisation and enables sellers to list handmade, vintage, or unique items through its seller enrollment programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Paintings

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global multi-vendor marketplace for handcrafted and vintage goods. Directly comparable consumer-facing marketplace model for artisanal products, but vastly larger scale and broader geographic reach.
• Amazon Handmade: Amazon's curated marketplace for handcrafted goods. Competes for the same artisan sellers and handcrafted buyers, with vastly superior logistics and traffic.

Direct peers

• Craftsvilla: India-based multi-vendor marketplace for handcrafted ethnic products including fashion, jewellery, and home décor. Closest direct competitor in the Indian handcrafted e-commerce space.
• The India Craft House: Indian e-commerce marketplace for handcrafted artisan products including home décor, gifts, and fashion. Comparable curated marketplace model with international shipping.
• Jaypore: Indian e-commerce platform curating handcrafted products from artisans across India. Comparable positioning in authentic Indian crafts, traditional textiles, and home décor.
• Mirraw: India-based online marketplace for ethnic fashion, handcrafted jewellery, and traditional Indian textiles. Comparable multi-vendor marketplace for Indian artisan goods.
• Novica: Online marketplace connecting global buyers with artisans from around the world. Directly comparable model of artisan-direct handcrafted goods with international reach.
• Itokri: India-based e-commerce platform specialising in handloom, handicrafts, and regional Indian artisan products. Comparable focus on authentic regional crafts and direct artisan sourcing.

Emerging players

• Carved: US-based handmade wood-products marketplace connecting buyers with artisans. Comparable handcrafted marketplace model with curated artisan network, though narrower product category.
• Melange: Online marketplace for handcrafted goods from Indian artisans. Comparable model of connecting Indian artisans with global buyers through curated e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TGArtisans
• Facebookfacebook.com/TGlobalArtisans
• LinkedInlinkedin.com/company/the-global-artisans
• Instagraminstagram.com/theglobalartisans
• Pinterestin.pinterest.com/masteradvisor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Global Artisans