The Good Spice
- Company typePrivate
- Founded-
- HeadquartersNetherlands, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
The Good Spice firmographics
Firmographics- Name
- The Good Spice
- Legal name
- The Good Spice
- Website
- https://thegoodspice.org
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Good Spice industry classification
Industry- Product category
- Specialty Spices
- NAICS
- Spice and Extract Manufacturing (311942)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK)
- akta.pro secondary industries
- Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA), Ground & Powdered Spices (AFAJANAB), Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG), Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)
Keywords
Where The Good Spice is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Good Spice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time product purchases via their Dutch Shopify storefront. Products include individual spices (cinnamon, pepper, paprika, cardamom, etc.), spice blends, kitchen tools, and gift packages. Pricing ranges from €5.65 to €99.00 per product.
- B2B Wholesale: Wholesale channel for business customers through dedicated B2B shop, targeting restaurants and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual spice products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Good Spice product offering
Product offeringCore offering
The Good Spice sources single-origin spices directly from named origin farms and sells them through its Dutch-language Shopify storefront and B2B wholesale channel to home cooks, restaurants, and specialty retailers across Europe. Products are air-dried and ground without additives or processing aids, with transparent provenance and farmer stories accompanying each SKU (e.g., Wild Ceylon Cinnamon, Island Black Pepper, Riverside Sweet Paprika, Hatay Chili, Himalaya Sichuan Pepper, Lucky Star Anise, Forest Garden Nutmeg). The offering is supplemented by spice sets, chili oil, kitchen tools, and educational content (recipes, Spice Lab, workshops).
Product overview
The Good Spice is a direct-to-consumer e-commerce company selling single-origin spices and seasonings. The product portfolio centers on individual premium spices (cinnamon, black pepper, paprika, chili, nutmeg, cardamom, ginger, cloves, star anise, Sichuan pepper, cumin, turmeric, fennel seed) sold in various sizes, complemented by curated spice sets and bundles (Pioneer Box, Ultimate Spice Box, Finishing Finesse Set, Nutmeg Set), spice-making starter kits, and chili oil. The company also offers kitchen tools like cinnamon scrapers. Products are sold through a Shopify-powered e-commerce store with B2B and consumer channels, supplemented by a Spice Club membership that provides recipe inspiration and exclusive deals. The offering architecture is a unified product line (spices) with bundled collections as add-on packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Wild Ceylon Cinnamon (Kaneelpoeder)
Companies that use The Good Spice
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
The Good Spice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Good Spice partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
The Good Spice competitors and assessment
Company assessmentDirect peers
- Burlap & Barrel: US-based single-origin spice company sourcing directly from farmers globally, with strong DTC e-commerce and content-driven storytelling. Closely comparable business model to The Good Spice, operating in the premium single-origin spice category.
- Diaspora Co. Single-origin Indian spice brand selling directly to consumers with strong farmer provenance stories and premium positioning. Directly comparable single-origin sourcing model and DTC-first approach.
- Rumi Spice: Premium Afghan saffron and spice brand with direct farmer sourcing and fair-trade positioning. Comparable single-origin provenance model targeting specialty/culinary customers.
- Curio Spice: Single-origin spice company focused on sustainable sourcing and direct trade relationships with farmers. Similar business model emphasizing origin transparency and premium quality.
- Spicewalla: Premium spice brand founded by a former Whole Foods chef, selling small-batch spices with quality and provenance focus. Comparable DTC premium positioning with chef-driven brand authority.
Broad incumbents
- Verstegen Spices & Sauces: Major Dutch spice and sauce manufacturer with broad product portfolio serving retail and foodservice. Dutch incumbent operating in same category with mass-market positioning and scale advantages.
- Santa Maria: Leading European spice and seasoning brand owned by Orkla, operating across multiple European markets. Broad incumbent competing in mainstream spice category with far greater scale.
- Schwartz (Schwartz Spices): Major European spice brand with mass-market positioning and wide retail distribution. Competes in same spice category with significantly broader product range and lower pricing.
Emerging players
- Aduna: Premium African superfood and spice brand with direct sourcing and DTC e-commerce. Comparable mission-driven premium positioning and direct trade sourcing model.
Regional players
- La Boîte à Épices: French specialty spice company offering premium spices with origin stories and chef partnerships. Comparable single-origin positioning but primarily serving French market rather than Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Good Spice financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Spice leadership team
Management profileNumber of profiles
The Good Spice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Spice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Spice
What does The Good Spice do?
The Good Spice sources single-origin spices directly from named origin farms and sells them through its Dutch-language Shopify storefront and B2B wholesale channel to home cooks, restaurants, and specialty retailers across Europe. Products are air-dried and ground without additives or processing aids, with transparent provenance and farmer stories accompanying each SKU (e.g., Wild Ceylon Cinnamon, Island Black Pepper, Riverside Sweet Paprika, Hatay Chili, Himalaya Sichuan Pepper, Lucky Star Anise, Forest Garden Nutmeg). The offering is supplemented by spice sets, chili oil, kitchen tools, and educational content (recipes, Spice Lab, workshops).
Is The Good Spice a public or private company?
The Good Spice is a private company. It is classified as unknown and is currently operating.
When was The Good Spice founded?
The Good Spice was founded in -1.
Where is The Good Spice based?
The Good Spice is headquartered in Netherlands, Netherlands, in the Europe region.
How does The Good Spice make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Wholesale.
Who are The Good Spice's main competitors?
Direct peers on record are Burlap & Barrel, Diaspora Co., Rumi Spice, Curio Spice and Spicewalla. Broad incumbents are Verstegen Spices & Sauces, Santa Maria and Schwartz (Schwartz Spices). Aduna is listed as an emerging player. La Boîte à Épices is listed as a regional player.
Does The Good Spice have an API?
No public API is recorded for The Good Spice.
What industry is The Good Spice in?
The Good Spice's product category is Specialty Spices. Its primary akta.pro industry code is AFAJANAK, Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades), with a secondary code of AFAJANAA, Whole Spices (Seeds, Pods, Bark, Roots). Its NAICS code is 311942 and its SIC code is 2000.