The Grafton Hotel Dublin

What The Grafton Hotel Dublin does

The Grafton Hotel Dublin is a privately-held 4-star, 128-room hotel located at 31/32 Stephen Street Lower in Dublin 2, just off Grafton Street. The property is operated by The Grafton Hotel Ltd, an Irish private limited company incorporated in the Republic of Ireland with a registered office at 8 Dawson Street, Dublin D02. The hotel is styled in a modern 1920's art-deco aesthetic and is operated by a 32-person team under Hotel Manager Sean Osborne. Its physical infrastructure includes 128 air-conditioned guest rooms across seven configurations (Standard Double, Classic Twin, Classic King, Deluxe King, Terrace Room, Deluxe Suite, and Family Room sleeping up to six), three on-site food and beverage outlets under the Bartley's brand (Restaurant, Bar, and Coffee Terrace), and event capacity of up to 180 guests in Bartley's Lounge.

The business operates a multi-channel revenue model. Primary revenue comes from room accommodation at nightly rates, supplemented by a transactional food and beverage operation (full Irish and continental breakfast, all-day dining, cocktails, late bar service), event and meeting hire (Bartley's Lounge, Bartley's Restaurant for private dining 10-60 guests, off-site meeting coordination with partner venues including The Chancery Hotel), and packaged offers (direct-booking discounts of 10-15%, Urban Love Retreat, Family City Escape, Summer 3-Night Stay, gift vouchers). Distribution is omnichannel: direct booking via bookings.thegrafton.ie, phone (+353 1 255 2700), email ([email protected]), third-party OTAs including TripAdvisor (where it ranks Top 2 in Dublin), and a dedicated sales team for corporate/group bookings of 10+ rooms. Marketing combines a website with special offers, an email newsletter, Google Ads and Facebook pixel-based retargeting, and an active Instagram account featuring sustainability content.

The hotel targets four primary customer segments: families and groups (primary, with up to 6-person family rooms and Forbes recognition as Best Hotel for Families in Dublin), business travelers (central location, event spaces), couples seeking romantic getaways (Urban Love Retreat package), and leisure tourists. The property holds Green Hospitality certification (2019) and BREEAM certification, and operates two notable sustainability initiatives — a rooftop Mushroom Kingdom producing eryngii mushrooms for the restaurant and a live 24/7 rooftop Bee Webcam. It is a sister property to The Chancery Hotel under the SH Group collection.

Name

The Grafton Hotel Dublin

Legal name

The Grafton Hotel Ltd

Website

https://thegrafton.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Grafton Hotel Dublin is a privately-held 4-star, 128-room art-deco hotel in Dublin 2 offering accommodation, on-site F&B, and event spaces to leisure tourists, families, business travelers, and couples visiting Dublin city centre.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Boutique hospitality
• Event venues
• Food and beverage
• Corporate meetings

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Accommodation: Core revenue from 128 guest rooms including Standard Double, Classic Twin, Classic King, Deluxe King, Terrace Room, Deluxe Suite, and Family Rooms. Room bookings generate primary revenue through nightly rates with various seasonal packages and direct booking discounts of up to 15%.
2. Food and Beverage Operations: Bartley's Restaurant serves full Irish and continental breakfast, lunch, and dinner. Bartley's Bar offers cocktails, drinks, and light bites until late (00:30 Sun-Thu, 00:30am Fri-Sat). Room service available with €10 tray charge. Coffee Terrace provides additional beverage revenue.
3. Event and Meeting Spaces: Bartley's Lounge serves as dedicated events space with capacity up to 180 people, suitable for networking events, product launches, intimate weddings, and corporate functions. Bartley's Restaurant available for private hire (groups of 10-60).
4. Gift Vouchers and Packages: The hotel sells gift vouchers and promotional packages including Urban Love Retreat romantic packages, Family City Escape deals, and seasonal summer break offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Grafton Hotel Dublin is a privately operated 4-star, art-deco-inspired hotel in Dublin 2 selling 128 guest rooms (Standard Double through Deluxe Suite and Family Rooms sleeping up to six), together with on-site food and beverage at Bartley's Restaurant, Bartley's Bar, and Bartley's Coffee Terrace, and event and meeting space for up to 180 guests. Revenue is generated through nightly accommodation rates, F&B spend, private hire of Bartley's Lounge and Restaurant, gift vouchers, and themed packages such as the Urban Love Retreat and Family City Escape.

Product overview

The Grafton Hotel is a 4-star luxury hotel with 128 art-deco inspired guest rooms located in Dublin 2. The property operates multiple food and beverage outlets including Bartley's Restaurant (full Irish and continental breakfast, all-day dining), Bartley's Bar (cocktails, live music), and Bartley's Coffee Terrace. The hotel offers versatile event spaces under the Bartley's Event Spaces brand, accommodating up to 180 guests for private parties, corporate events, and meetings, with an off-site meeting room coordination service. Room types range from Standard Double to Deluxe Suite, including family rooms sleeping up to 6 guests. The hotel features sustainability initiatives including a rooftop Mushroom Kingdom (mushroom cultivation) and a Bee Webcam showcasing their rooftop beehives. Special packages include direct booking discounts, family city escapes, and romantic retreats. The hotel is recognized as Best Hotel for Families in Dublin by Forbes' 10 Best Hotels list and listed as one of Ireland's FAB 50 Best Places to Stay.

Differentiator

Problem solved

Functional benefit

Brands

• Bartley's Bar & Restaurant: The hotel's on-site bar and restaurant offering cocktails, casual dining, and full Irish breakfast.
• Bartley's Lounge
• Bartley's Coffee Terrace

Products and services

• Standard Double Room Standard double-occupancy guest room with 1920s art-deco-inspired design, air conditioning, and standard 4-star amenities, targeted at leisure and business guests.
• Classic Twin Room Classic twin and double hotel room configuration with art-deco inspired décor and all standard 4-star amenities for sharing guests.
• Classic King Room Guest room with king-size bed, luxurious bedding, art-deco styling, and modern 4-star amenities for individual travellers and couples.
• Deluxe King Room Spacious deluxe room with king-size bed, enhanced amenities, and premium art-deco furnishings targeting guests seeking upgraded accommodation.
• Terrace Room Guest room with access to a private terrace balcony and city views, finished in art-deco inspired interior design for guests seeking outdoor space.
• Deluxe Suite Premium suite offering expanded living space, luxury furnishings, and enhanced amenities for guests seeking the highest room category.
• Family Room Spacious family accommodation sleeping up to six people with bunk beds for children and super king bed for parents, recognized by Forbes as Best Hotel for Families in Dublin.
• Bartley's Restaurant On-site restaurant serving full Irish breakfast (weekdays 7:00-10:30, weekends 7:30-11:00) and all-day dining from 12:00-21:30, with award-winning cuisine using locally sourced Irish ingredients.
• Bartley's Bar Hotel bar offering quirky cocktails, classic drinks, and live music on Saturdays from 21:30; open daily until late (00:30 Sunday-Thursday and Friday-Saturday).
• Bartley's Coffee Terrace Coffee terrace offering light bites, specialty coffees, and casual daytime dining.
• Bartley's Event Spaces Versatile on-site event venue for up to 180 guests, including Bartley's Lounge with art-deco décor, built-in projector and screen, dedicated bar and private entrance; Bartley's Restaurant private dining for 10-60 guests; and Bartley's Back Bar for semi-private gatherings.
• Meeting & Events Services Off-site meeting room coordination with partner venues including The Chancery Hotel, MoLI, No.6 Kildare Street, Viridis Offices, Grand Lodge of Ireland, and Teeling Whiskey Distillery; the Chancery boardroom seats 12 with Media Wall and 65 inch LED screen.
• Book Direct and Save 10% Off Direct booking promotion offering guaranteed lowest rate with free cancellation up to 24 hours prior to arrival and discounted parking; applicable to all room types.
• Family City Escape Family-friendly package for Dublin city breaks with children, using spacious family rooms and flexible room configurations.
• Urban Love Retreat Romantic package bundling overnight stay, welcome plate, bottle of prosecco, rose petals, full Irish breakfast, late check-out, early check-in, and discounted parking.
• Gift Vouchers Hotel gift vouchers valid for stays, dining, and other hotel experiences.

Quantifiable outcome

• Top 2 hotel in Dublin on TripAdvisor
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Glin ValleyminorOthersLocal Irish chicken supplier providing Irish-sourced poultry for Bartley's Restaurant. All chicken served at the hotel is sourced in Ireland.
• Bord Bia Quality AssuredminorOthersQuality assurance program for Irish pork and lamb. All hotel pork and lamb are Bord Bia Quality Assured, ensuring Irish farm-to-table standards.
• Bretzel BakeryminorOthersLocal bakery supplier providing all bread and pastries for Bartley's Restaurant, supporting local artisan producers.
• Hegarty CheeseminorOthersIrish artisan cheese supplier featured on the menu, supporting local dairy producers.
• Cashel BlueminorOthersIreland's original blue cheese supplier, featured as a local Irish product offering.
• Franciscan Well BreweryminorOthersIrish craft brewery featured on the drinks menu, supporting local Irish beverage producers.
• 5 Lamps BreweryminorOthersIrish craft brewery partner featured on the drinks menu, promoting local Irish products first.
• Sysco IrelandminorOthersFoodservice supplier providing sustainable sourcing options including Glin Valley chicken and sustainability commitment programs.
• KeelingsminorOthersIrish produce supplier with sustainability commitments, supporting local vegetable and fruit sourcing.
• The Chancery HotelcoreOthersSister hotel located next to the New Dublin Royal Convention Centre, only 5 minutes from The Grafton. Offers dedicated boardroom seating 12 with Media Wall and 65 LED screen for meetings and events. Part of SH Group hotel collection.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Conrad Dublin: International luxury brand hotel located near St. Stephen's Green, overlapping The Grafton's prime Dublin 2 catchment and competing for premium leisure, family and corporate guests.
• Premier Inn Dublin City Centre: Budget-to-midscale UK chain operating in central Dublin that competes on price at the lower end of the demand curve, constraining The Grafton's pricing power on shoulder and low-demand nights.
• The Shelbourne Hotel: Iconic Dublin 2 luxury hotel on St. Stephen's Green, occupying the same catchment as The Grafton with overlapping luxury leisure, family and corporate demand, but operating at a higher 5-star tier.
• The Merrion Hotel: Dublin luxury hotel with restaurant, bar and event offerings overlapping with Bartley's Restaurant and Bartley's Lounge. Competes for high-end leisure and corporate guests in the same Dublin 2 micro-market.
• The Westin Dublin: International-brand 5-star hotel in Dublin city centre targeting business and leisure travellers, competing for the same premium Dublin 2 room nights and corporate event demand as The Grafton.

Direct peers

• Trinity City Hotel: Independent Dublin city-centre hotel near Trinity College targeting leisure and family travellers, with comparable room count and F&B offering, directly competing for the same walkable tourist catchment.
• The Marker Hotel: Modern 4-star hotel in Dublin's Grand Canal Dock area targeting both business and leisure travellers with rooftop bar and event facilities; comparable business model and pricing tier to The Grafton.
• Ashling Hotel Dublin: Independent 4-star Dublin hotel with on-site restaurant and meeting facilities, positioned in the mid-upper tier with comparable mid-week corporate and weekend leisure demand profile.
• The Chancery Hotel: The Chancery Hotel is the sister property of The Grafton under the SH Group collection, located next to the New Dublin Royal Convention Centre and offering coordinating off-site meeting room services. It is the closest comparable Dublin 4-star with shared brand, distribution and corporate ties.
• Hyatt Centric The Liberties Dublin: Recently opened 4-star Dublin lifestyle hotel with F&B outlets and event spaces, targeting a similar mix of business and leisure travellers in central Dublin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thegraftonhoteldublin2
• LinkedInlinkedin.com/company/thegraftonhoteldublin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grafton Hotel Dublin