The Graham & Co

What The Graham & Co does

The Graham & Co is a privately held, 20-room boutique hotel located on a 3-acre property at 80 Route 214 in Phoenicia, New York, in the Catskill Mountains approximately 2.5 hours from New York City. Originally opened as the Cobblestone Inn in the 1940s, the property was acquired and rebranded in 2013 by four Brooklyn friends and repositioned as a design-forward boutique hotel. The core product consists of six room types (The Bungalow, Deluxe Double, Deluxe Single, Standard Double, Standard Single, and Bunk House Bunk) with amenities including a swimming pool, complimentary bikes, bonfires, hammocks, weekend breakfast, all-day coffee and tea, and Tivoli radios in lieu of TVs. The property is pet-friendly across multiple room types at $25 per pet per night.

The business operates a direct-to-consumer go-to-market motion through its own website booking system and phone reservations, primarily targeting New York City metro residents seeking weekend escapes to the Catskills. Revenue is generated across four streams: nightly hotel bookings (rates not publicly disclosed, with a 50% credit card deposit at reservation), a branded e-commerce shop selling apparel, candles, private-label bath products, CBD tinctures, and signature fragrances via partnerships with Hiro Clark, Root & Resin, High Falls Hemp, and Hamilton & Adams, group retreats and corporate bookings, and private events including weddings (now booking into 2027). Distribution is entirely owned-channel domestic with no global footprint claim. Marketing is driven by organic social (Instagram, Facebook, Twitter), an email newsletter, and significant earned media in the New York Times, Architectural Digest, Telegraph, Goop, Afar, and Real Simple.

The operating model is asset-heavy and labor-light, supported by only 6 employees. Technology consists of a standard hospitality booking and e-commerce platform with no proprietary AI, integrations, mobile app, or API offerings. There are no public funding rounds, no parent company, no subsidiaries, and no disclosed financial figures. The company is privately held, governed by New York law, and operates as a going concern with no leadership, M&A, regulatory, or restructuring events disclosed in the available data.

Name

The Graham & Co

Legal name

The Graham & Co.

Website

https://thegrahamandco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Graham & Co is a 20-room boutique hotel in Phoenicia, New York (Catskills), serving NYC-area leisure travelers with direct bookings, private-label merchandise via its e-commerce shop, and group/wedding events.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Bed & Breakfast–Style Rooms in Private Homes (THAMABAF), Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Boutique hotel accommodations
• Catskills weekend getaways
• Wedding and event venue
• Corporate retreat hosting
• Branded merchandise e-commerce

Headquarters

HQ city

Phoenicia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: 20-room boutique hotel offering various room types (Bungalow, Deluxe Double/Single, Standard Double/Single, Bunk House) with nightly rates. Amenities include pool, bikes, bonfires, and weekend breakfast.
2. Merchandise E-commerce: Online shop selling branded apparel (t-shirts, hoodies, sweatshirts), bath products (shampoo, conditioner, body wash, soap), candles, CBD products, and accessories. Sells directly through their website.
3. Group Retreats & Events: Corporate retreats, yoga workshops, wellness retreats, family reunions, and weddings hosted on their 3-acre property with 20 stylish guest rooms and communal spaces.
4. Private Events: Special events, family reunions, weddings, and private celebrations utilizing their outdoor spaces and natural surroundings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Graham & Co sells overnight accommodations at a 20-room boutique hotel in Phoenicia, New York, offering six distinct room types (Bungalow, Deluxe Double/Single, Standard Double/Single, Bunk House Bunk) with on-site amenities including a swimming pool, complimentary bikes, bonfires, weekend breakfast, and pet-friendly options. The company also sells branded merchandise through its own e-commerce shop (apparel, candles, bath products, CBD tinctures, fragrances) and hosts paid group events such as corporate retreats, weddings, wellness retreats, and private celebrations on its 3-acre property.

Product overview

The Graham & Co is a boutique hotel offering 20 uniquely designed guest rooms in Phoenicia, Catskills, NY. The core hotel product consists of six room types: The Bungalow (standalone unit with full kitchen and firepit), Deluxe Double, Deluxe Single, Standard Double, Standard Single, and Bunk House Bunk rooms. Accompanied by amenities including a swimming pool, complimentary bikes, bonfires, weekend breakfast, and all-day coffee and tea service. The company also operates a branded merchandise shop featuring apparel collaborations with Hiro Clark (t-shirts, hoodies, dog apparel) and Hamilton & Adams, as well as private-label bath products (shampoo, conditioner, body wash, soap), candles (Woodland Valley, Balsam Fir), CBD tinctures (375mg and 750mg), fragrances (Stoney Clove line), and miscellaneous items like Palo Santo and reusable coffee mugs. The hotel also hosts group events including corporate retreats, wellness retreats, weddings, and private celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bungalow Standalone guest room with a master bedroom, custom-built bunk beds in a second bedroom, full kitchen, dining table, walk-in shower bathroom, and a private backyard with a firepit.
• Deluxe Double Spacious room near the pool with two queen beds, private bathroom, Tivoli radio, kitchenette, and pool access; one dog-friendly room available.
• Deluxe Single Premium room with a queen bed, private bathroom, Tivoli radio, kitchenette, and complete pool and grounds access.
• Standard Double Extremely spacious room with two queen beds, private bathroom, Tivoli radio, and pool access; no TV; one dog-friendly room available.
• Standard Single Cozy and affordable room with a queen bed, private bathroom, Tivoli radio, and pool access; no TV; two dog-friendly rooms available.
• Bunk House Bunk Smaller rooms near the pool with two single bunk beds, Tivoli radio, air conditioning, and shared bathrooms; complete pool and grounds access.
• Groups & Special Events Event hosting for corporate retreats, wellness retreats, yoga workshops, weddings, family reunions, and private celebrations, utilizing the 20-room property and almost 3 acres of outdoor gathering spaces.
• TOWNS TEE // The Graham & Co. x Hiro Clark Grey Limited edition short-sleeved classic tee with TOWNS print, made from 100% slub cotton jersey with a relaxed crew neck.
• TOWNS TEE // The Graham & Co. x Hiro Clark Black Limited edition short-sleeved black tee with TOWNS print, made from 100% slub cotton jersey, ultra soft with a relaxed crew neck.
• CATSKILLS TEE // The Graham & Co. x Hiro Clark Grey Limited edition short-sleeved classic tee with CATSKILLS text, made from 100% slub cotton jersey with a relaxed crew neck.
• CATSKILLS HOODIE // The Graham & Co. x Hiro Clark Black Long-sleeved classic sweatshirt with limited edition CATSKILLS text, made from 100% French terry with a relaxed cut and wide rib cuffs.
• CATSKILLS HOODIE // The Graham & Co. x Hiro Clark Grey Long-sleeved classic grey sweatshirt with limited edition CATSKILLS text, made from 100% French terry with a relaxed cut and wide rib cuffs.
• BEAR MOUNTAIN // The Graham & Co. x Hiro Clark White Short-sleeved classic tee with limited edition BEAR MOUNTAIN illustration, made from 100% slub cotton jersey with a relaxed crew neck.
• BEAR MOUNTAIN TEE // The Graham & Co. x Hiro Clark Black Short-sleeved black tee with limited edition BEAR MOUNTAIN illustration, made from 100% slub cotton jersey.
• DOG DAYS // The Graham & Co. x Hiro Clark Grey Classic grey sweater for dogs with limited edition THE GRAHAM & CO. print, made from 80% premium cotton and 20% polyester.
• DOG DAYS // The Graham & Co. x Hiro Clark Black Classic black sweater for dogs with limited edition THE GRAHAM & CO. print, made from 80% premium cotton and 20% polyester.
• THE GRAHAM & CO. GREY SWEATSHIRT Classic logo sweatshirt with a comfy relaxed fit.
• CATSKILLS VS. HAMPTONS BLACK SWEATSHIRT Statement black sweatshirt with 100% combed cotton featuring the CATSKILLS VS. HAMPTONS graphic.
• CATSKILLS VS. HAMPTONS WHITE TEE Conversation-starter white t-shirt with black type featuring the CATSKILLS VS. HAMPTONS graphic.
• CATSKILLS VS. HAMPTONS BLACK TEE Conversation-starter black t-shirt with white type featuring the CATSKILLS VS. HAMPTONS graphic.
• PHOENICIA BLACK TEE Simple, soft and comfy black t-shirt created in partnership with Hamilton & Adams.
• CATSKILLS GREY TEE Grey tee with an outline of Catskills Park and the text "This is the Catskills."
• THE GRAHAM & CO WHITE TEE Classic white tee with The Graham & Co logo. Simple and comfy.
• THE GRAHAM & CO GREY TEE Super soft grey t-shirt with The Graham & Co logo.
• WOODLAND VALLEY CANDLE 8 oz. coconut candle recalling bonfires, birch trees, and dry wood of the Catskills.
• BALSAM FIR CANDLE 8 oz. coconut candle with woody moss, ripe fig, and balsam fir scent, marketed as a holiday favorite.
• WOODLAND VALLEY PUCK CANDLE Travel-size version of the Woodland Valley candle scent.
• THE GRAHAM & CO BODY WASH Body wash formulated with Rosemary, Mint, Sage, Juniper Berry, and Vitamin E.
• G+CO SHAMPOO Shampoo formulated with Rosemary, Mint, Sage, and Juniper Berry.
• G+CO CONDITIONER Conditioner formulated with Rosemary, Mint, Sage, Juniper Berry, and Vitamin E.
• THE GRAHAM & CO SOAP 6 PACK Six individually wrapped soaps enriched with milk shea butter and essential oils.
• G+CO BATH BUNDLE Complete line of bath products including Shampoo, Conditioner, Body Wash, and Soap.
• THE GRAHAM & CO CBD (375 MG) Full spectrum tincture with 375 MG of CBD-rich hemp oil, formulated to ease stress and discomfort.
• THE GRAHAM & CO CBD (750 MG) More potent full spectrum tincture with 750 MG of 100% CBD-rich hemp oil, formulated to ease stress and discomfort.
• STONEY CLOVE FRAGRANCE Signature fragrance named after the nearby Stoney Clove creek, with an earthy blend of essential oils.
• STONEY CLOVE ROOM MIST Room spray with deep forest, sunset, and crisp night scents.
• STONEY CLOVE CALMING SALVE Moisturizing salve that relieves tension and soothes minor aches and pains on muscles and joints.
• PALO SANTO Four pieces of Palo Santo wood for burning to clear negative energy and restore tranquility.
• COFFEE MUG Ceramic mug with double wall insulation and a silicone lid, marketed as a reusable alternative to paper cups.

Quantifiable outcome

• Accepting 2027 wedding reservations

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hiro ClarkcoreStrategic or Co-development PartnerCollaboration on limited edition apparel collection including CATSKILLS TEE, TOWNS TEE, BEAR MOUNTAIN TEE, DOG DAYS pet sweaters, and CATSKILLS HOODIE. Products made from high-quality materials like 100% slub cotton jersey and French terry.
• Root & ResinminorStrategic or Co-development PartnerPartnership for fragrance products including Stoney Clove Fragrance (signature fragrance named after nearby creek) and Stoney Clove Room Mist. Co-branded products featuring Root & Resin partnership.
• High Falls HempminorStrategic or Co-development PartnerPartnership for CBD product line including The Graham & Co CBD (375 MG) and CBD (750 MG) full spectrum tinctures. Quality tested, 100% CBD-rich hemp oil products.
• Hamilton & AdamsminorStrategic or Co-development PartnerCollaboration on Phoenicia Black Tee product, created in partnership with Hamilton & Adams.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Roxbury at Stratton Falls: Boutique hotel in the Catskills with themed, design-forward rooms on a comparable scale. Closest direct competitor in category, design aesthetic, and target NYC weekend-getaway market.
• Scribner's Catskill Lodge: Rebranded Catskills boutique lodge near Hunter/Tannersville offering design-led rooms, on-site restaurant, and event space — directly competing for the same NYC Catskills weekend segment.
• Hutton Brickyards: Boutique hotel and event venue on the Hudson River in Kingston, NY, with comparable room count, design-led positioning, and weddings/private events focus.
• Eastwind Hotel & Bar: Catskills boutique hotel with design-forward A-frame cabins and rooms, on-site bar, and event programming — competing for the same design-conscious NYC weekend traveler.
• Hotel Fauchère: Historic boutique hotel in Milford, PA (Delaware Water Gap region) of similar scale, with on-site restaurant, design-led rooms, and event hosting — comparable small-town boutique operating model.
• Hasbrouck House: Restored boutique hotel in Stone Ridge, NY (Hudson Valley) with a similar vintage-modern aesthetic, on-site dining, and events programming targeted at NYC leisure travelers.

Broad incumbents

• AutoCamp: Multi-property glamping and A-frame cabin brand with locations in the Catskills/Hudson Valley and beyond, targeting the same design-conscious NYC traveler seeking a nature escape.
• Mohonk Mountain House: Historic, full-service resort in New Paltz, NY (Hudson Valley/Catskills region) with 250+ rooms, spa, and extensive event facilities — a much larger incumbent competing for the broader regional leisure and wedding market.
• Wythe Hotel: Design-forward boutique hotel in Brooklyn, NYC — adjacent market positioning capturing the same 'Brooklyn aesthetic transplanted' customer before they head upstate.

Emerging players

• The Henson: Newer boutique hotel concept in the Catskills/Hudson Valley area targeting the same NYC-driven design-conscious leisure segment, representing the supply growth that pressures incumbent rates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thegrahamandco
• Facebookfacebook.com/thegrahamandco
• Instagraminstagram.com/thegrahamandco/?hl=en
• LinkedInlinkedin.com/company/the-graham-and-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Graham & Co