The Grand Resort and Spa

What The Grand Resort and Spa does

The Grand Resort and Spa, operating under the legal entity "The Grand Hotel," is a privately held, all-male, 21+ clothing-optional gay resort located at 539 N Birch Road in Fort Lauderdale, Florida, two blocks from the Atlantic Ocean. Founded in 1999, it is the longest-running gay male resort in Fort Lauderdale and claims to be South Florida's largest all-male clothing-optional resort. The property is comprised of four interconnected buildings — The Worthington, The Grand Resort, Alcazar, and Villa Venice — offering 96 guest rooms, suites, and penthouses connected by garden walkways alongside four heated pools, three hot tubs, and multiple sun decks. On-site amenities include a sports center, a full-service men's spa, on-site restaurant Casa Hombre, Terrace Bar, and Coffee Corner.

The core technology footprint is a direct-to-consumer booking stack: a proprietary reservation engine at reservations.thegrandresortandspa.com, a mobile app for member rates, and third-party SaaS integrations (SpaTime for spa appointments, ToastTab for restaurant ordering). There is no proprietary AI, platform, or marketplace technology; the company's defensibility sits in physical assets, niche positioning, and brand reputation rather than software.

Revenue is generated across four streams: (1) overnight room reservations, priced per night with continental breakfast and WiFi included, at $100 per additional adult and $50 per pet per night; (2) spa services at The Grand Men's Spa across massages, facials, manicures, pedicures, waxing, and body treatments, plus bundled spa packages; (3) $50/adult day passes that monetize pool, hot tub, and spa access for non-staying guests; and (4) food and beverage via on-site dining venues. GTM is direct-to-consumer, supported by an active presence on Facebook, Instagram, YouTube, TripAdvisor, and Yelp, plus editorial coverage in LGBTQ+ travel publications. The customer base is concentrated in adult gay male travelers seeking an inclusive clothing-optional experience, supplemented by spa and wellness seekers and Fort Lauderdale tourists.

Name

The Grand Resort and Spa

Legal name

The Grand Hotel

Website

https://thegrandresortandspa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Grand Resort and Spa is a privately held, all-male, 21+ clothing-optional gay resort in Fort Lauderdale, Florida, operating 96 rooms across four interconnected properties with on-site dining and a full-service men's spa for adult gay male travelers.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Wellness & Spa All-Inclusive Resorts (THAGAKAE), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Gay resort hospitality
• Clothing-optional resort
• Men's spa services
• Beachfront hotel accommodation
• Vacation resort packages

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Room Reservations: Primary revenue stream from 96 guest rooms, suites, and penthouses across four interconnected properties. Pricing includes accommodation for two adults with additional adults charged $100/night.
2. Spa Services: Full-service men's spa offering massages, facials, manicures, pedicures, waxing, body scrubs, and spa packages. Spa services include Swedish massage, deep tissue, couples massage, various facials, and waxing services.
3. Day Passes: Day pass tickets sold at $50/adult for access to pools, hot tubs, and spa facilities for non-hotel guests.
4. Food & Beverage: On-site dining through Casa Hombre restaurant, Terrace Bar, and Coffee Corner. Continental breakfast included with room rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Grand Resort and Spa operates an all-male, 21+ clothing-optional gay resort in Fort Lauderdale, Florida, comprising four interconnected properties (The Worthington, The Grand Resort, Alcazar, and Villa Venice) with 96 guest rooms, suites, and penthouses. The property includes a full-service men's day spa (The Grand Men's Spa) offering massages, facials, manicures, pedicures, waxing, and spa packages, plus on-site dining through Casa Hombre restaurant, Terrace Bar, and Coffee Corner. The resort also sells day passes to non-staying guests.

Product overview

The Grand Resort & Spa is a single unified resort property offering integrated hospitality services. The core product is the resort accommodation (96 rooms/suites/penthouses across four interconnected buildings), augmented by ancillary services including The Grand Men's Spa (full-service day spa with massages, facials, nails, and body treatments), restaurant and bar facilities (Terrace Bar, Coffee Corner, Casa Hombre), and day pass access. Room accommodations serve as the primary offering, with spa services and special packages offered as add-on modules to enhance the guest experience.

Differentiator

Problem solved

Functional benefit

Brands

• The Worthington: One of four interconnected properties comprising The Grand Resort and Spa complex
• Alcazar
• Villa Venice
• Casa Hombre
• The Grand Men's Spa

Products and services

• Room Accommodations 96 versatile rooms, studios, apartments, suites, and penthouses divided into five uniquely renovated buildings (Alcazar, Villa Venice, Worthington, The Grand Courtyard, The Grand Main Building) marketed to adult gay male travelers seeking a clothing-optional resort stay. Includes complimentary continental breakfast, WiFi, and access to pools, hot tubs, and amenities.
• The Grand Men's Spa Full-service men's day spa offering customized massage services (Swedish, Deep Tissue, Couples, Focused Targeted), facials (Wellness, Sensitive Skin, Oil Control, Deep Cleansing, Age Defying, Express, Back), manicures, pedicures, waxing, and body scrubs (Organic Coconut Oil Sugar Scrub, Seaweed Gel Therapy). Available to both resort guests and day visitors.
• Spa Packages Pre-configured spa day packages including Relax and Soothe (Custom Massage 50 min + choice of exfoliating pedicure or manicure), Rejuvenation (Scrub 50 min + Custom Facial 50 min), 2-Hour Sampler Package (Custom Massage 80 min + Standard Manicure + Exfoliating Pedicure), and Day of Indulgence full-day experience.
• Day Pass Day access pass priced at $50 per adult allowing non-hotel guests to enjoy resort amenities including pools, hot tubs, and spa facilities.
• Casa Hombre Restaurant On-site dining restaurant offering food and beverage service to resort guests and visitors, with online ordering available through ToastTab.
• Terrace Bar On-site bar providing refreshments and social atmosphere for resort guests.
• Coffee Corner On-site coffee service open 12:00-15:00 offering beverages, light fare, and room service, with breakfast included.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Greater Fort Lauderdale Convention & Visitors BureauminorGTM or Marketing PartnerLocal tourism organization that promotes Fort Lauderdale as a gay-friendly destination. The Grand Resort is listed as a supporter on the gay Fort Lauderdale attractions page.
• The Pride Center at Equality ParkminorGTM or Marketing PartnerLGBTQ+ community organization in Fort Lauderdale. The Grand Resort is listed as a supporter on the gay Fort Lauderdale attractions page.
• SpaTimecoreTechnology or IntegrationThird-party online booking platform for spa appointments. Used for booking day spa visits and spa packages including couples massage, spa day packages, and individual treatments.
• ToastTab (Casa Hombre Restaurant)minorChannel Partner/ Reseller/ DistributorOnline ordering platform for the on-site Casa Hombre restaurant. Guests can order food and beverages through ToastTab.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Axel Hotels: International gay-friendly hotel chain with properties in multiple cities. Comparable as a brand addressing the LGBTQ+ traveler with a more design-led, mainstream-positioned concept, representing the emerging competitive threat to traditional men's-only resorts.

Broad incumbents

• Hilton Fort Lauderdale Beach Resort: Major-brand beachfront resort in Fort Lauderdale. Comparable as a competing beach accommodation targeting a broad guest mix including LGBTQ+ travelers who prefer mainstream hotel brands.
• W Fort Lauderdale: Beachfront lifestyle hotel in Fort Lauderdale from a major global brand. Comparable as a competing Fort Lauderdale Beach accommodation targeting a broader (mainstream LGBTQ+ inclusive) guest base with full F&B and amenities.
• The Westin Fort Lauderdale Beach Resort: Large beachfront resort in Fort Lauderdale from a major chain. Comparable as a competing accommodation option in the same destination, drawing LGBTQ+ travelers seeking mainstream brand reliability rather than a niche resort.

Direct peers

• Island House: Clothing-optional, adult male-only resort in Key West, Florida. Comparable as a longstanding men's-only clothing-optional destination resort with a similar guest profile, though operating in a different Florida market.
• The Bel Ami: Men's guesthouse/resort in Fort Lauderdale catering to gay male travelers. Comparable in concept (men-only resort in same destination market) though smaller and without the spa depth of The Grand.
• Copa Resort: Men's resort in the Fort Lauderdale gay tourism cluster. Comparable as a same-city, same-niche adult male resort competing for the same guest base.
• Royal Palms Resort & Spa: Gay men's resort located in Fort Lauderdale offering clothing-optional amenities, spa services, and on-site dining. Directly comparable as a same-city, same-niche competitor targeting adult gay male travelers.
• Vista Mar Resort: Men's guesthouse in Fort Lauderdale's gay resort district. Comparable as a direct same-niche competitor in the same city, though typically smaller in scale than The Grand.

Regional players

• INNdulge Palm Springs: Men's resort in Palm Springs, California, clothing-optional. Comparable concept (men's-only clothing-optional resort) but in a different geographic market, serving as a useful same-segment benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/thegrandresortandspafortlauderdale
• Facebookfacebook.com/grandresortspa
• Instagraminstagram.com/grandresortspa
• LinkedInlinkedin.com/company/grandresortspa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grand Resort and Spa