The Graphic Edge, Inc.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Graphic Edge, Inc. does
The Graphic Edge, Inc., operating as Game One, is a U.S. sports team apparel, uniform, and equipment distributor headquartered in Carroll, Iowa, founded in 1989. The company sells custom and ready-to-wear uniforms, branded apparel, and equipment across 15+ sports (including football, basketball, baseball, soccer, volleyball, wrestling, hockey, lacrosse, softball, track and field, cross country, swimming, tennis, golf, and gymnastics) to high schools, intercollegiate athletics programs, clubs, and organizations. It also operates a direct-to-consumer fan store platform that enables supporters, families, and alumni to purchase spirit wear from each partnered program. The company was previously known as Universal Athletics and Team Sports, and has consolidated its go-to-market under the Game One brand with a sub-brand, Prevail Athletics, positioned as a premium proprietary line 'Built by coaches, for coaches.'
The core technology platform consists of a Custom Uniform Builder (online design and configuration tool), a Fan Store e-commerce platform, and My Portal (customer account management). These are complemented by annual apparel and equipment catalogs and an active social/digital presence. Game One distributes third-party branded products from Nike, adidas, Under Armour, UNRL, Wilson, Rawlings, Asics, Mizuno, Schutt, Trigon Sports, Easton, Cliff Keen, Jaypro Sports, Richardson, Gill, SanMar, Spalding, The Game, STX, Mueller, and Gatorade, alongside its proprietary Prevail Athletics line.
Revenue is generated one-time on each uniform, equipment, and apparel transaction rather than via subscription. Pricing is not publicly disclosed and is set through the dedicated field sales representative network, which provides personalized service to coaches, athletic directors, and administrators nationwide. The company is privately held, with no parent, subsidiaries, or institutional investors disclosed in the available data. As of the latest inputs, Game One employs 38 people, operates only in the United States, and has no disclosed revenue figure.
The Graphic Edge, Inc. firmographics
Firmographics- Name
- The Graphic Edge, Inc.
- Legal name
- The Graphic Edge, Inc.
- Website
- https://thegraphicedge.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Graphic Edge, Inc. industry classification
Industry- Product category
- Sports Apparel and Equipment Distribution
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
Keywords
The Graphic Edge, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Sports Apparel and Uniforms: Sale of custom and ready-to-wear sports uniforms and apparel for various sports including football, basketball, soccer, baseball, volleyball, wrestling, golf, tennis, hockey, lacrosse, softball, track & field, cross country, swimming, and gymnastics
- Sports Equipment: Sale of sports equipment through equipment catalogs covering all supported sports
- Branded Apparel and Spirit Wear: Sale of branded merchandise and spirit wear through fan stores
- Prevail Athletics Premium Line: Sale of premium apparel and custom uniforms under the exclusive Prevail Athletics brand line
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Graphic Edge, Inc. product offering
Product offeringCore offering
The Graphic Edge, Inc. (operating as Game One) is a U.S. distributor and provider of custom and ready-to-wear sports uniforms, apparel, and equipment for schools, clubs, and organizations across 15+ sports. The company distributes major third-party athletic brands (Nike, adidas, Under Armour, Wilson, Mizuno, Rawlings, and others) and sells its exclusive proprietary Prevail Athletics premium apparel line. Orders are fulfilled through a dedicated field sales representative network and direct-to-consumer e-commerce, with a free Fan Store platform enabling supporters to purchase team spirit wear.
Product overview
Game One is a single unified product platform serving as a B2B/B2C sports apparel and equipment provider. The core offering includes a Custom Uniform Builder for team-specific designs, complemented by the exclusive Prevail Athletics sub-brand of premium apparel. Additional offerings include Fan Stores for community engagement and periodic Apparel and Equipment Catalogs. The company distributes third-party brand products (Nike, adidas, Under Armour, and others) alongside their proprietary offerings, serving schools, clubs, and organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Prevail Athletics: An exclusive line of premium apparel and custom uniforms, marketed as 'BUILT BY COACHES, FOR COACHES.'
Products and services
- Prevail Athletics Premium Apparel Line An exclusive proprietary line of premium apparel and custom uniforms marketed as 'Built by coaches, for coaches,' sold to high school, intercollegiate, and club teams seeking higher-end custom uniforms and spirit wear.
- Custom Uniform Builder An online design and configuration tool that allows teams to build and customize their own uniforms with various design options prior to ordering.
- Fan Stores A free fan store setup that enables fans, families, and alumni of schools, clubs, and organizations to purchase team spirit wear and branded merchandise online through a dedicated storefront.
- Game One Apparel Catalog (2026) Annual apparel catalog featuring team uniforms, branded apparel, and spirit wear across multiple sports for schools, clubs, and organizations, refreshed each season.
- Game One Equipment Catalog (2026) Comprehensive annual equipment catalog covering the equipment needs for every sport supported, distributed through the field sales rep network.
- UNRL x GO Premium Sportswear Line Premium sportswear line distributed under the UNRL x Game One collaboration, positioned for teams seeking a higher-end apparel tier with apparel for multiple sports including football.
Companies that use The Graphic Edge, Inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Graphic Edge, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Graphic Edge, Inc. partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- NikecoreMajor athletic brand partnership - Game One distributes Nike apparel, uniforms, and equipment across their sports categories.
- adidascoreMajor athletic brand partnership - Game One distributes adidas apparel, uniforms, and equipment across their sports categories.
- Under ArmourcoreMajor athletic brand partnership - Game One distributes Under Armour apparel, uniforms, and equipment. Under Armour (formerly Universal Athletics) has a long-standing relationship with Game One.
- UNRLcoreUNRL is now in stock at Game One. UNRL is positioned as a premium line for teams that expect more, featuring a special 'UNRL x GO' collaboration.
- GatorademinorGame One distributes Gatorade products as part of their sports equipment and apparel offerings.
- Prevail AthleticscorePrevail Athletics is Game One's exclusive line of premium apparel and custom uniforms, marketed as 'Built by coaches, for coaches'. This is their proprietary premium brand.
- WilsonminorGame One distributes Wilson sports equipment across applicable sports categories.
- AsicsminorGame One distributes Asics athletic footwear and apparel.
- MizunominorGame One distributes Mizuno sports equipment and apparel.
- RawlingsminorGame One distributes Rawlings baseball and softball equipment.
- SchuttminorGame One distributes Schutt sports equipment.
- Trigon SportsminorGame One distributes Trigon Sports equipment.
- EastonminorGame One distributes Easton sports equipment.
- Cliff KeenminorGame One distributes Cliff Keen wrestling apparel and equipment.
- Jaypro SportsminorGame One distributes Jaypro Sports equipment.
- RichardsonminorGame One distributes Richardson sports apparel.
- GillminorGame One distributes Gill sports equipment.
- SanMarminorGame One distributes SanMar apparel products.
- SpaldingminorGame One distributes Spalding sports equipment.
- The GameminorGame One distributes The Game sports apparel.
- STXminorGame One distributes STX sports equipment.
- MuellerminorGame One distributes Mueller sports equipment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Graphic Edge, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Graphic Edge, Inc. social profiles
Digital presenceThe Graphic Edge, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Graphic Edge, Inc. leadership team
Management profileNumber of profiles
The Graphic Edge, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Graphic Edge, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Graphic Edge, Inc.
What does The Graphic Edge, Inc. do?
The Graphic Edge, Inc. (operating as Game One) is a U.S. distributor and provider of custom and ready-to-wear sports uniforms, apparel, and equipment for schools, clubs, and organizations across 15+ sports. The company distributes major third-party athletic brands (Nike, adidas, Under Armour, Wilson, Mizuno, Rawlings, and others) and sells its exclusive proprietary Prevail Athletics premium apparel line. Orders are fulfilled through a dedicated field sales representative network and direct-to-consumer e-commerce, with a free Fan Store platform enabling supporters to purchase team spirit wear.
Is The Graphic Edge, Inc. a public or private company?
The Graphic Edge, Inc. is a private company. It is classified as unknown and is currently operating.
When was The Graphic Edge, Inc. founded?
The Graphic Edge, Inc. was founded in -1. It employs 11 to 50 people.
How does The Graphic Edge, Inc. make money?
Four revenue lines are on record. Sports Apparel and Uniforms are the primary driver. The others are sports Equipment, branded Apparel and Spirit Wear and prevail Athletics Premium Line.
Does The Graphic Edge, Inc. have an API?
No public API is recorded for The Graphic Edge, Inc..
What industry is The Graphic Edge, Inc. in?
The Graphic Edge, Inc.'s product category is Sports Apparel and Equipment Distribution. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45911 and its SIC code is 5600.