The Great Giveback
The Great Giveback is a faith-based, bootstrapped family of brands founded in 2022 that delivers financial advisory, culinary, creative, and music services — primarily serving middle-class families, small businesses, and underserved youth communities across 20+ U.S. states.
- Company typePrivate
- Founded2022
- HeadquartersFrederick, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Great Giveback does
The Great Giveback is a privately held, faith-based family-of-brands organization founded in 2022 by Matthew Johnson and headquartered in Frederick, Maryland. It operates four wholly-owned subsidiaries spanning distinct verticals: MJ & Associates delivers financial advisory and retirement planning services (IRAs, 401(k)s, SEP-IRAs, 403(b)s, term insurance) to middle-class families starting with their first $100 of wealth — explicitly excluding clients from traditional firms' $100k-$1M minimums; Cielo Salsa provides custom salsa, meal kits, catering, and personal chef services; AC Productions offers visual branding, content creation, website design, SEO, and digital advertising; and ZAYOF2MRW provides music production, DJ services, and event curation.
The organization runs a community-led GTM motion anchored on free financial education and weekly Zoom-based programming (Bible Study, Money & Business Seminar, Ladies Unite Women's Group), supported by a Skool community platform, a freemium Financial Education Hub, and a free Path to Prosperity Assessment that converts via Calendly-booked phone consultations. Johnson operates as a FINRA Registered Representative and licensed life insurance professional across 20+ states. Complementary event-driven programs include "The Next Big Give," a Shark Tank-style youth entrepreneurship competition awarding scholarships.
The business is bootstrapped and founder-controlled, with no institutional capital, M&A activity, or external parent disclosed. Technology is entirely third-party (Zoom, Calendly, Skool) with no proprietary platform, AI capabilities, patents, or regulatory certifications referenced. Revenue is generated through advisory commissions/fees (financial services), direct phone/event-based sales (culinary), and project-based creative and music engagements, serving individual consumers and SMB clients rather than enterprise accounts.
The Great Giveback firmographics
Firmographics- Name
- The Great Giveback
- Legal name
- The Great Giveback
- Website
- https://thegreatgiveback.world
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Great Giveback is a faith-based, bootstrapped family of brands founded in 2022 that delivers financial advisory, culinary, creative, and music services — primarily serving middle-class families, small businesses, and underserved youth communities across 20+ U.S. states.
- Ownership category
- akta.pro rank
The Great Giveback industry classification
Industry- Product category
- Financial Advisory & Community Education Services
- NAICS
- Other Grantmaking and Giving Services (813219), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)
- SIC
- Finance Services (6199), Life Insurance (6311)
- akta.pro primary industry
- Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)
- akta.pro secondary industries
- Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Financial Hardship & Forbearance Assistance (FSAEAFAJ)
Keywords
Where The Great Giveback is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Great Giveback business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Financial Planning & Advisory Services: Matthew Johnson (MJ & Associates) provides retirement planning, insurance (term life), and financial education as a FINRA Registered Representative and licensed life insurance professional. Revenue generated through advisory fees or commissions on financial products sold. Services target middle-class families and small businesses who typically cannot access traditional financial firms requiring $100k-$1M minimums.
- Food Products & Culinary Services: Cielo Salsa generates revenue through custom salsa products (Mango Habanero and custom blends), meal kits, catering services, and personal chef services. Products sold directly via phone (240-663-0568) and at events.
- Digital & Creative Services: AC Productions provides visual branding, content creation, website design, SEO, and digital advertising services. Revenue from project-based creative work for brands.
- Music Production & Events: ZAYOF2MRW generates revenue through music production, DJ services, event planning, and original music releases. Services sold directly to audiences and event organizers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Financial Education Hub and Tools |
| Other | Annual | Financial Planning Services (MJ & Associates) |
| Unit Pricing | Pay-as-you-go | Cielo Salsa Products and Catering |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
The Great Giveback product offering
Product offeringCore offering
The Great Giveback is a family-of-brands organization that provides financial planning and advisory services (MJ & Associates), custom food and catering products (Cielo Salsa), digital creative services (AC Productions), and music production and event curation (ZAYOF2MRW). Its core is accessible financial planning—retirement accounts, IRAs, 401(k)s, SEP-IRAs, term life insurance, and small business retirement plans—targeted at middle-class families and small businesses that do not meet traditional financial firm minimums. The organization wraps these services in free financial education, mentorship, and community programming delivered through weekly Zoom events.
Product overview
The Great Giveback is a family of brands operating under one mission to serve, educate, and empower communities. The organization consists of four main sub-brands: MJ & Associates (financial services including retirement planning, small business retirement plans, and nonprofit 403(b) plans), Cielo Salsa (food and culinary products and services), AC Productions (digital creative services), and ZAYOF2MRW (music production and event curation). Supporting programs include the Financial Education Hub with free tools, Path to Prosperity Assessment for personalized financial planning, weekly Money & Business Seminars, Ladies Unite Women's Group, and The Next Big Give youth entrepreneurship competition. The organization was established in 2022 and operates primarily in the Maryland/Washington DC area.
Differentiator
Problem solved
Functional benefit
Brands
- MJ & Associates: Financial services brand offering retirement planning (IRAs, 401(k)s, 403(b)s, SEP, SIMPLE, SOLO 401(k)s), small business retirement plans, nonprofit and educator 403(b) plans, and split funding strategy for middle-class families.
- Cielo Salsa
- AC Productions
- ZAYOF2MRW
Products and services
- MJ & Associates Financial Planning Financial advisory brand delivering retirement planning, IRA/401(k)/SEP-IRA setup, small business retirement plans, 403(b) plans for nonprofits and educators, and term life insurance with a split funding strategy. Serves individuals, families, and small businesses who do not meet the minimums at traditional financial firms.
- Cielo Salsa Food and culinary brand offering custom salsa products (including the signature Mango Habanero blend), meal kits, personal chef services, and event catering for individuals, families, and event organizers.
- AC Productions Digital creative agency providing visual branding, content creation, website design and development, SEO optimization, and digital advertising services for brands and businesses.
- ZAYOF2MRW Music & Events Music production, DJ services, event planning and curation, and original music releases serving community events, entertainment venues, and audiences.
- Money & Business Seminar Recurring weekly financial education workshop delivered on Zoom, covering wealth building, money management, multiple income streams, and business scaling. Open to individuals and small business owners.
- The Next Big Give Shark Tank-style entrepreneurship competition where young entrepreneurs pitch business ideas to a panel of expert judges, with the winner receiving a scholarship to help turn the idea into reality.
- Path to Prosperity Assessment Free personalized financial needs analysis that helps individuals create budgets, develop insurance strategies, build wealth plans, eliminate debt, and plan for retirement. Scheduled via Calendly.
- Financial Education Hub Free financial education platform providing six tools for checking family financial health, learning about investing and retirement, protecting income, avoiding money mistakes, and planning for college.
- The Great Giveback Opportunity Session Introduction session for exploring income opportunities through financial education and empowerment work, offering flexible income stream building without requiring participants to quit current employment.
Quantifiable outcome
- IRA contribution strategy saved client $1,400+ in taxes
- +3 more outcomes
Companies that use The Great Giveback
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
The Great Giveback technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
The Great Giveback partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Great Giveback competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Great Giveback social profiles
Digital presenceThe Great Giveback financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Great Giveback leadership team
Management profileNumber of profiles
Profiles7 records
The Great Giveback subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Great Giveback funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Great Giveback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Great Giveback
What does The Great Giveback do?
The Great Giveback is a family-of-brands organization that provides financial planning and advisory services (MJ & Associates), custom food and catering products (Cielo Salsa), digital creative services (AC Productions), and music production and event curation (ZAYOF2MRW). Its core is accessible financial planning—retirement accounts, IRAs, 401(k)s, SEP-IRAs, term life insurance, and small business retirement plans—targeted at middle-class families and small businesses that do not meet traditional financial firm minimums. The organization wraps these services in free financial education, mentorship, and community programming delivered through weekly Zoom events.
Is The Great Giveback a public or private company?
The Great Giveback is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Great Giveback founded?
The Great Giveback was founded in 2022. It employs 1 to 10 people.
Where is The Great Giveback based?
The Great Giveback is headquartered in Frederick, United States, in the North America region.
How does The Great Giveback make money?
Four revenue lines are on record. Financial Planning & Advisory Services are the primary driver. The others are food Products & Culinary Services, digital & Creative Services and music Production & Events.
Does The Great Giveback have an API?
No public API is recorded for The Great Giveback.
What industry is The Great Giveback in?
The Great Giveback's product category is Financial Advisory & Community Education Services. Its primary akta.pro industry code is BPAGALAJ, Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building), with a secondary code of EDAAAJAN, Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors). Its NAICS code is 813219 and its SIC code is 6199.