The Green House

What The Green House does

The Green House is a single-property, 32-bedroom eco-boutique hotel operated by the privately held UK company City Eco Hotel Ltd. Opened in April 2010 after an 18-month restoration of a Grade II listed Victorian villa at 4 Grove Road, Bournemouth, it targets leisure couples, wedding parties, corporate meeting groups, and seasonal event guests in the Dorset and New Forest catchment. The property is positioned as one of the UK's greenest hotels, with over 100 documented sustainability changes including solar thermal panels, an on-site combined heat and power (CHP) unit achieving 80-90% point-of-use efficiency, intelligent daylight and motion-controlled lighting, low-flow water systems, ozone laundry enabling 15°C wash cycles, and four EV charging points added in 2025. Sustainability is operationalized through Green Tourism Gold certification, BREEAM registration targeting an 'Excellent' rating, and an in-progress ISO14001 accreditation.

The hotel's commercial offering is multi-stream. Core revenue is generated through four guest room categories (Small, Classic, Large, and Deluxe Double) sold predominantly via the hotel's own Guestline-powered direct booking channel, which is incentivized with complimentary parking and best-rate guarantees. Arbor Restaurant, led by Executive Chef Andy Hilton and holding two AA Rosettes for 12 consecutive years, provides on-site dining and operates a separate booking platform. Three tiered wedding packages (Evening at £65pp, Eco at £105pp, Green By Nature at £115pp) capture weekend and weekday ceremony revenue, while a meetings and conferences business serves 10 to 84 delegates with day, half-day, breakfast, and 24-hour delegate rates starting at £20pp. Christmas and seasonal event packages (from £25 afternoon tea to £99 Christmas Day lunch) and curated stay packages (Escape to Green House from £219, Romance from £325, Three Night Festive Break from £899) round out the revenue mix. Distribution is direct-to-consumer via the hotel's website, phone, email, and an in-house events team, supported by social presence on Facebook, YouTube, and TripAdvisor and downloadable brochures for weddings, meetings, and Christmas.

Name

The Green House

Legal name

City Eco Hotel Ltd.

Website

https://thegreenhousehotel.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

The Green House is a 32-bedroom eco-boutique hotel in Bournemouth, UK, operating as a single-property business under City Eco Hotel Ltd. It serves leisure travelers, wedding parties, and corporate meeting groups with sustainability-led infrastructure, an on-site AA Rosette restaurant, and integrated event offerings.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

akta.pro secondary industry

Eco-Friendly Accommodation Solutions (Green Building, Retrofits, On-site Renewables) (THAAANAD)

Keywords

• Boutique hotel services
• Sustainable hospitality
• Wedding venue services
• Conference meeting facilities
• Eco-friendly accommodation

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Room Bookings: Revenue from 32 individually designed guest rooms across four categories (Cosy Double, Classic Double, Large Double, Deluxe Double). Rooms feature bespoke sustainable furniture, organic bedding, and luxury amenities. Direct booking offers best rates and complimentary parking.
2. Arbor Restaurant Dining: On-site restaurant holding two AA Rosettes for 12 years. Executive Chef Andy Hilton creates seasonal dishes using locally sourced, organic ingredients. Revenue from dinner service, afternoon tea, and private dining events.
3. Wedding Packages: Three wedding packages offered: Evening (£65pp), Eco (£105pp weekdays), and Green By Nature (£115pp). Includes ceremony hire, catering, drinks packages, and accommodation benefits for couple and guests.
4. Meetings and Conferences: Flexible meeting spaces hosting 10-84 delegates. Day Delegate (£32pp), Half Day (£20pp), Breakfast (£25pp), and 24HR Delegate packages (£170pp+). Includes AV equipment, catering, and parking.
5. Christmas and Private Events: Seasonal Christmas party packages (£45pp traditional), festive lunches (£32pp), afternoon teas (£25pp), and Christmas Day lunch (£99pp). Private party hire available.
6. Special Stay Packages: Curated hotel break packages including Escape to Green House (£219+), Romance Package (£325+), and Three Night Festive Break (£899+). Includes accommodation, dining credits, and inclusive amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Green House is an eco-friendly boutique hotel in Bournemouth offering 32 individually designed guest rooms across four categories, on-site dining at the two-AA-Rosette Arbor Restaurant, and event hosting for weddings, corporate meetings, and private celebrations. The hotel operates from a restored Grade II listed Victorian villa and has implemented over 100 sustainability measures, including solar thermal panels, a CHP unit, low-flow water systems, and EV charging, to deliver sustainable luxury hospitality. The integrated offering combines accommodation, food and beverage, and event services under a single direct-to-consumer brand.

Product overview

The Green House is an eco-friendly boutique hotel offering accommodation across four room categories (Small Double, Classic Double, Large Double, and Deluxe Double), on-site dining at Arbor Restaurant (two AA Rosettes), wedding services, meeting and conference facilities, and private event hosting. The hotel operates as a single-property hospitality business with integrated services focused on sustainable luxury hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Arbor Restaurant: The hotel's on-site restaurant holding two AA Rosettes, serving seasonal British cuisine

Products and services

• Hotel Accommodation
• Arbor Restaurant
• Wedding Packages
• Meetings and Conferences
• Private Events
• Christmas and New Year Packages

Quantifiable outcome

• Over 100 sustainable changes implemented without compromising guest comfort
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfvXDB_p7xTPGwdsuVAqGww/videos
• Facebookfacebook.com/greenhousehotel
• LinkedInlinkedin.com/company/green-house-hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green House