Green Innovation Hub

What Green Innovation Hub does

Green Innovation Hub, which rebranded to Innovally on January 22, 2026, is a public-private innovation platform headquartered in Almere, Netherlands, founded in 2022 by the Municipality of Almere, Province of Flevoland, and VodafoneZiggo. It connects startups, scale-ups, corporates, government bodies, and knowledge institutions through a private online community platform, a 2,000 m² co-working and event space on the 9th floor of the Floor building, the CityLab demonstration environment, and the Innovatiezone Hortus — a living open-innovation testbed hosting self-driving shuttles, smart lampposts, AI-driven urban monitoring, and the Tiny Green House digital twin. Its product surface spans membership subscriptions, accelerator programs, the annual Green Innovation Hub Contest, mobility initiatives like FlevoMobility, and engagement programs including Minecraft-based youth design challenges.

The organization is funded by a €1.6 million public grant commitment from the Municipality of Almere covering 2023–2026, with additional contributions from the Province of Flevoland and VodafoneZiggo, and operates as a non-profit triple-helix collaboration rather than a traditional commercial entity. Commercial activity is structured around three monthly membership tiers — Meet at €50, Connect at €250, and Accelerate at €350 — supplemented by event and program revenue; a weekly newsletter reaches 15,000+ innovation leaders and the platform runs 140+ events annually serving the Flevoland high-tech ecosystem and, via a March 2026 partnership with Tech Barcelona, an emerging international footprint. Following the January 2026 rebrand, the mandate has expanded from green and sustainable urban development to a broader high-tech scope explicitly covering AI, robotics, semiconductor technology, defense innovation, and smart manufacturing.

Name

Green Innovation Hub

Legal name

Innovally

Website

https://thegreeninnovationhub.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Public-private innovation platform in Almere, Netherlands, founded in 2022 by the Municipality of Almere, Province of Flevoland, and VodafoneZiggo (rebranded as Innovally in January 2026). It connects startups, scale-ups, corporates, government, and knowledge institutions through co-working space, membership tiers, and living testbeds in AI, robotics, and sustainable urban development.

Ownership category

akta.pro rank

Product category

Innovation Hub Services

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)

akta.pro secondary industries

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Entrepreneurship, Innovation & Venture Creation Centers (EDAHAHAH), Technical Universities with Strong Industry Partnerships (EDAHAEAG)

Keywords

• Innovation ecosystem
• Smart city platform
• Co-working facilities
• Startup accelerator programs
• Public-private partnership

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Fees: Tiered membership program (Meet €50/month, Connect €250/month, Accelerate €350/month) providing access to community, workspace, and innovation programs for startups, scale-ups, and SMEs
2. Public Funding: Government funding from Municipality of Almere (€1.6 million committed for 2023-2026), Province of Flevoland, and VodafoneZiggo as founding partners; work underway on funding base for 2027-2030
3. Event and Program Revenue: Revenue from organizing events, innovation challenges, accelerator programs, and trade missions for ecosystem participants

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Green Innovation Hub (now Innovally) is a public-private innovation platform based in Almere, Netherlands that operates a physical co-working and event hub (Floor Almere), the CityLab demonstration space, the Innovatiezone Hortus living testbed, and a private online community platform. It connects startups, scale-ups, corporates, government bodies, and knowledge institutions through tiered membership (Meet, Connect, Accelerate), accelerator programs, innovation challenges, and matchmaking services focused on digital and high-tech innovation including AI, robotics, semiconductor technology, smart manufacturing, and sustainable urban development.

Product overview

Green Innovation Hub (GIH), rebranded as Innovally in January 2026, is a public-private innovation platform and co-working hub in Almere, Netherlands. The offering is a physical and digital platform ecosystem rather than a single software product. The core consists of CityLab Almere (a 1,000 m² showcase and co-creation space in Floor Almere), The Tiny Green House (a digital twin demonstration unit for environmental monitoring), the private Innovally Community Platform (online ecosystem for networking and collaboration), and tiered membership programmes (Meet, Connect, Accelerate). These are supported by a broad portfolio of accelerator programmes and challenges including the Green Innovation Hub Contest, the Minecraft Challenge, the Startup & Scale-up Hero Journey, and mobility initiatives such as FlevoMobility and the Innovatiezone Hortus — a live test district for smart city technologies including AI-driven monitoring. Following the January 2026 rebrand, Innovally expanded its scope beyond green sustainability to encompass AI, robotics, semiconductor technology, defence innovation, and smart manufacturing, building on GIH's original five themes of local food security, mobility, circular construction, sustainable energy distribution, and social inclusion.

Differentiator

Problem solved

Functional benefit

Brands

• Meet Membership: Entry-level membership providing access to community events, networking activities, the Innovally community platform, member directory listing, and business address registration at Innovally.
• Connect Membership
• Accelerate Membership
• Innovally Community Platform
• CityLab Almere
• Innovatiezone Hortus

Quantifiable outcome

• 125+ events organized drawing 3,000+ visitors in one year
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Tech BarcelonacoreStrategic or Co-development Partner · 4 March 2026Three-year partnership signed in March 2026 to connect Barcelona's mature tech ecosystem (1,000+ members) with Almere's fast-growing high-tech hub. Focus areas include high tech, dual-use innovation, energy, mobility, and urban development. Includes annual Accelerator Day and joint initiatives.
• UPAlmere!majorStrategic or Co-development Partner · 22 January 2026Municipal startup and scale-up action program providing programming for growth-stage companies. Works with Green Innovation Hub on innovation challenges, contests, and ecosystem development. Part of steering committee structure.
• High Tech NLmajorStrategic or Co-development Partner · 15 July 2025National industry association for high-tech sector established at the Green Innovation Hub. Brings expertise in semiconductors, robotics, life sciences, and energy. Strengthens connection between regional ecosystem and national technology developments through knowledge sessions and network access.
• DMI (Dutch Metropolitan Innovations)majorStrategic or Co-development Partner · 14 May 2025National innovation ecosystem focusing on data-driven solutions for sustainable urban development. Innovally contributes to DRO (Digitale Regie Openbare Ruimte) consortium with projects on mobility and transport equity.
• Future City FoundationmajorStrategic or Co-development Partner · 1 June 2023Regional partnership for sustainable urban development. FCF brings experience connecting parties and raising awareness of smart city opportunities. Joint projects include Minecraft Challenge for Almere Pampus and data platform development for residents.
• Municipality of AlmerecoreStrategic or Co-development Partner · 7 April 2022Co-founding partner of Green Innovation Hub/Innovally. Provided initial financing of €1.6 million (2023-2026) and continues as core strategic partner in the public-private collaboration. Represents municipal government perspective and provides regulatory support for innovations.
• Province of FlevolandcoreStrategic or Co-development Partner · 7 April 2022Co-founding partner providing regional government backing and funding. Supports the innovation ecosystem as part of Flevoland's economic development strategy. Collaborates on projects including FlevoMobility community launch.
• VodafoneZiggocoreStrategic or Co-development Partner · 7 April 2022Co-founding partner providing telecommunications infrastructure expertise, connectivity solutions, and private sector funding. Facilitates smart city and digital innovation projects. Senior External Affairs Manager René Visser serves as co-founder.
• Hogeschool WindesheimmajorStrategic or Co-development Partner · 7 April 2022Higher education institution providing student involvement in innovation projects. Students work on practical projects and business cases. Windesheim Almere is located nearby and contributes to talent development for the ecosystem.
• Antea GroupminorStrategic or Co-development Partner · 7 April 2022Engineering and consultancy firm participating in the advisory council. Provides expertise in sustainable development and urban planning.
• VDLminorStrategic or Co-development Partner · 7 April 2022High-tech manufacturing company participating in advisory council. Contributes to industrial policy and regional collaboration for high-tech development.
• BTGminorStrategic or Co-development Partner · 7 April 2022ICT and Telecommunications trade association for large users. Participates in advisory council and organizes NL Tech Week events with the ecosystem.
• Aeres HogeschoolminorStrategic or Co-development Partner · 7 April 2022Agricultural higher education institution contributing to food security and sustainable agriculture innovation themes within the ecosystem.
• FloriadecoreStrategic or Co-development Partner · 7 April 2022Original founding partner and host of the Green Innovation Hub during Floriade Expo 2022. The Natural Pavilion housed the Hub during the expo. After the expo, the Hub transitioned to the new Hortus neighborhood.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PortXL: Rotterdam-based accelerator focused on port/maritime, logistics and energy innovation, running cohort programs and connecting startups with corporates (e.g. Shell, Port of Rotterdam). Comparable model of corporate-anchored innovation programs in the Randstad.
• Yes!Delft: TU Delft-affiliated tech incubator and innovation hub operating programs for startups, scale-ups and corporates. Directly comparable as a Dutch public-private innovation platform with accelerator programs, partner ecosystem and physical co-working space targeting high-tech ventures.
• Brainport Development: Eindhoven-region triple-helix innovation organization (industry, knowledge institutions and government) driving high-tech, smart manufacturing and AI initiatives. Closely comparable mission around regional high-tech ecosystem building with the same public-private-partnership structure and corporate/government backing.
• InnovationQuarter: Regional development agency for Zuid-Holland that invests in and supports innovative companies across clean tech, life sciences and digital sectors. Comparable as a Dutch regional innovation platform blending public funding, partner ecosystem and corporate matchmaking.
• High Tech NL: National industry association for the Dutch high-tech sector covering semiconductors, robotics, life sciences and energy — established a physical presence at Innovally in 2025. Closely comparable as a high-tech innovation intermediary with shared partner relationships.
• Tech Barcelona: Barcelona-based tech ecosystem hub with 1,000+ member companies running accelerator programs, challenge-driven innovation and international partnerships. Directly comparable as a sister innovation platform — formal three-year partnership partner of Innovally.

Broad incumbents

• Techstars (Techstars Startup Weekend / accelerators): Global incumbent accelerator network running industry-vertical programs with public and corporate partners. Comparable as a broader incumbent offering structured accelerator programming that Innovative-style hubs overlap with.
• CIC (Cambridge Innovation Center): Global operator of innovation campuses providing co-working, lab space, programming and venture support to startups and corporates. Comparable as a broader incumbent in the curated-innovation-campus category.
• StartupDelta / Techleap.nl: National Dutch organization (formerly StartupDelta) tasked with positioning the Netherlands as a global tech ecosystem. Comparable as a wider-incumbent public-private platform supporting Dutch startups, scale-ups and ecosystem programs.

Regional players

• The Hague Tech: The Hague-based innovation hub focused on impact/tech startups, providing workspace, programming and ecosystem access. Comparable regional Dutch innovation hub with overlapping services, although serving a different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-innovation-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Innovation Hub