The Green Nursery Inc.

What The Green Nursery Inc. does

The Green Nursery Inc. is an online hemp dispensary founded in 2007 and headquartered in Bloomington, Indiana, operating exclusively as a direct-to-consumer e-commerce business with no physical retail locations. The company sells hemp-derived products including CBD flower, THCA flower, CBG flower, CBD prerolls, full-spectrum CBD gummies, Delta 9 THC gummies, Delta 8/Delta 9/THC-O products, and THCA liquid diamond vapes, serving adult consumers seeking alternatives such as sleep aids, pain management, relaxation, and wellness supplementation. Sales are processed through a BigCommerce-powered storefront that operates 24/7 and ships across the United States via UPS (with signature-required delivery available), excluding states where such products are not legally permitted; free standard shipping is offered on orders over $49, and a 30-day return policy applies to unopened/unused items.

The business earns revenue through three streams: (1) one-time direct product sales at unit prices ranging from approximately $6.99 for clearance CBD flower to $89.99 for premium indoor-grown THCA flower; (2) the Autoship recurring subscription service for scheduled deliveries; and (3) the CannaBucks loyalty rewards program, which issues store credit on purchases to drive repeat orders. The company has accumulated 9,386 verified customer reviews with a 4.8/5 average rating on the Shopper Approved platform and positions third-party lab testing (COAs) as a core quality-assurance differentiator. Its marketing mix combines a content blog (GN Blog), email newsletters with first-order coupons, organic social presence on Facebook and Instagram, and SEO-optimized product pages, while the product portfolio spans both third-party brands (e.g., Koi) and a private-label "Green Nursery" brand.

The Green Nursery is privately held with no disclosed institutional investors, no parent company, no public management team, no funding history, and no patents, trademarks, partnerships, or regulatory certifications on record. Operations are supported by a 12-person team, and no revenue, ARR, or GMV figures are publicly disclosed, leaving capitalization, growth investment, and unit economics opaque to outside observers.

Name

The Green Nursery Inc.

Legal name

Green Nursery Inc.

Website

https://thegreennursery.com

Company type

Private

Operating status

Operating

Short description

The Green Nursery Inc. is a Bloomington, Indiana-based online hemp dispensary selling CBD, THCA, Delta 9, CBG, and related hemp-derived products directly to U.S. adult consumers through a 24/7 BigCommerce e-commerce platform with autoship subscriptions and a CannaBucks rewards program.

Ownership category

akta.pro rank

Product category

Online Hemp Retail

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industries

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• Online hemp dispensary
• CBD products retail
• THCA flower
• Hemp e-commerce
• Cannabis wellness products

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct one-time product sales through the e-commerce platform. Customers purchase hemp flower, THCA products, CBD gummies, vapes, and related items at listed prices with transaction completed at point of sale.
2. Autoship Subscriptions: Recurring subscription model allowing customers to set up automatic deliveries of their preferred products on a scheduled basis, providing predictable recurring revenue.
3. CannaBucks Rewards Program: Loyalty program where customers earn store credit rewards on purchases, incentivizing repeat business and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Green Nursery Inc. operates a 24/7 online hemp dispensary selling CBD hemp flower, THCA flower, CBG flower, CBD prerolls, CBD gummies, Delta 9 THC gummies, THCA vapes, and Delta 8/Delta 9/THC-O products directly to U.S. consumers. The company complements its product catalog with autoship recurring subscriptions, a CannaBucks store-credit rewards program, and third-party lab-tested (COA) products shipped discreetly nationwide.

Product overview

The Green Nursery Inc. operates as an online hemp dispensary offering a unified e-commerce platform for hemp and cannabis-derived products. The core product portfolio consists of Hemp Flower (CBD and THCA strains), Edibles & Vapes (including Delta 9 gummies and THCA vapes), and CBD products (gummies, tinctures). These are complemented by subscription services (Autoship) and a loyalty rewards program (CannaBucks). The company positions private-label products (Green Nursery brand) alongside third-party branded items, with a focus on third-party lab testing (COAs) and quality assurance. The platform is accessible 24/7 as an online-only store.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Hemp Flower Premium quality CBD hemp flower strains cured and available in various weights, featuring indica, sativa, and hybrid varieties for adult consumers seeking hemp-derived CBD.
• THCA Flower THCA hemp flower strains sold as indoor-grown varieties, including popular strains such as White Russian, White Widow, Acapulco Gold, and Zoreos, targeted at adult consumers in legal states.
• CBG Flower CBG (cannabigerol) hemp flower varieties offered as part of the company's rotating hemp catalog.
• CBD Prerolls Pre-rolled CBD hemp cigarettes including strains like Pink Panther CBD and Purple Hindu Kush CBD, sold for adult convenience use.
• CBD Gummies Full spectrum CBD gummies in 30mg potency, sold as Green Nursery brand products for adult consumers seeking edible CBD.
• Delta 9 THC Gummies Delta 9 THC gummies in various flavors, including Cannabliss Gummies, sold to adult consumers in states where legal.
• THCA Vapes THCA vape products including 2g liquid diamond vapes in watermelon lemonade flavor from Koi brand and other varieties.
• Delta 8 / Delta 9 / THC-O Products Selection of potent delta products including Delta 8, Delta 9, and THC-O variants for adult consumers in legal states.
• Green Nursery Brand (Private Label) House brand products including full spectrum CBD gummies 30mg 30-count, sold under the Green Nursery label as the company's own branded offering.
• Autoship Subscriptions Subscription service allowing customers to set up automatic recurring deliveries of their preferred products on a scheduled basis.

Quantifiable outcome

• 4.8/5 average customer rating from 9,386 verified reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CBDfx: Large online-direct CBD and hemp-derived THC retailer selling gummies, vapes, flower, and topicals. Closely comparable to The Green Nursery on product mix (CBD + Delta/THCA), DTC-only model, and reliance on third-party lab testing as a trust signal.
• cbdMD: Publicly listed online CBD/hemp retailer offering gummies, tinctures, topicals, and sleep/wellness SKUs. Comparable as a national DTC hemp brand selling similar consumable formats with a subscription-friendly lineup.
• Lazarus Naturals: Online-direct CBD retailer selling tinctures, gummies, capsules, and topicals with strong emphasis on third-party testing and value pricing. Comparable on DTC model, CBD-heavy catalog, and lab-tested positioning.
• Extract Labs: Colorado-based online CBD/hemp retailer offering full-spectrum tinctures, gummies, topicals, and Delta products. Comparable on online dispensary positioning, broad CBD + THC-adjacent catalog, and lab-tested value proposition.
• CBDistillery: Large online CBD brand selling tinctures, gummies, capsules, topicals, and pet products. Comparable on national DTC hemp retail, value-priced assortment, and emphasis on COA transparency.
• Joy Organics: Online CBD retailer selling gummies, tinctures, salves, and softgels with a strong premium/branding orientation. Comparable as a national DTC hemp brand with similar product categories and subscription mechanics.
• Diamond CBD: Online hemp/CBD retailer with an unusually broad catalog including CBD, Delta-8, Delta-9, Delta-10, THC-O, vapes, gummies, and flower. Highly comparable to The Green Nursery on breadth of hemp-derived THC SKUs and online dispensary positioning.
• Premium Jane: Online CBD retailer offering oils, gummies, capsules, and topicals. Comparable on DTC e-commerce hemp model and lab-tested, transparent positioning aimed at wellness consumers.
• Plain Jane: Online hemp retailer specializing in CBD pre-rolls and hemp flower cigarettes. Comparable on hemp flower/preroll retail focus — one of The Green Nursery's core categories — and online-only model.

Broad incumbents

• Sunmed (Sun State Hemp): Broader hemp and CBD wellness brand selling tinctures, gummies, topicals, and sleep products through major retail channels in addition to DTC. Comparable on product mix and wellness positioning, with a larger incumbent footprint and broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGreenNursery
• Instagraminstagram.com/greennursery.inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Nursery Inc.