The Growing Studio
The Growing Studio is a NYC-based performing arts education company offering professional acting classes, college showcase programs, and educational Broadway/West End tours to professional actors, university performing arts departments, and school groups across five international locations.
- Company typePrivate
- Founded-
- HeadquartersNew York City, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What The Growing Studio does
The Growing Studio (TGS) is a privately held, NYC-headquartered performing arts education company that operates as the self-described largest theatre studio in New York City. The company delivers professional acting instruction across three core product lines: (1) D2C TV/Film/Theatre classes for professional actors, sold individually on a first-come-first-served basis with intentionally small class sizes; (2) TGS College Content, a B2B customizable program for university performing arts departments that includes NYC Showcase events where students perform before agents, casting directors, and directors; and (3) TGS Tours, full-service 3-Night/4-Day Broadway and West End travel packages for middle and high school groups. The studio also offers a catalog of specialized workshops including Audition 101, Acting for the Camera, 30 Second Spotlight (commercial audition technique), Dance Workshop, Meet the Stars, Business of Show Business seminars, and Actor Union Outreach. The company claims over 6,000 students trained annually and over 100 alumni placed on Broadway.
TGS's underlying operational model is a traditional in-person performing arts training institution with no proprietary technology platform. The company's technology footprint is limited to standard third-party tools: Stripe and Authorize.Net for payment processing, Mailchimp for email marketing, and social media integrations across Facebook, Twitter, Instagram, YouTube, and Vimeo, with Google Cloud Storage, Dropbox, and Google Drive for data storage. The company's competitive differentiation rests on faculty quality (described as leading working Broadway artists), an extensive partnership network of 18+ talent agencies and casting offices (including Abrams Artists, Tara Rubin Casting, Binder Casting, and Wojcik/Seay Casting), and claimed outcomes such as student callbacks from 11 agents after Showcase participation.
The business model is a hybrid D2C/B2B structure. D2C class revenue is one-time/per-class with non-refundable payments and a 3.5% credit card fee (effective December 1, 2023). B2B College Content and Tours operate on custom multi-year contracts priced per institutional budget and requirements. Distribution is primarily through the company's website (thegrowingstudio.com) with email-driven enrollment — new classes are announced to mailing list subscribers first. The company operates from five locations: New York City (headquarters), London, Amsterdam, Los Angeles, and Singapore. It is incorporated in New York State as The Growing Studio, Inc., trades under the DBAs TGS and The Grove NYC, and appears to be founder-owned with no disclosed institutional investment, funding rounds, acquisitions, or parent company relationships.
The Growing Studio firmographics
Firmographics- Name
- The Growing Studio
- Legal name
- The Growing Studio, Inc.
- Website
- https://thegrowingstudio.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Growing Studio is a NYC-based performing arts education company offering professional acting classes, college showcase programs, and educational Broadway/West End tours to professional actors, university performing arts departments, and school groups across five international locations.
- Ownership category
- akta.pro rank
The Growing Studio industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Fine Arts Schools (61161), Other Performing Arts Companies (711190), Performing Arts Companies (7111)
- akta.pro primary industry
- Children’s & Youth Theatre (MPAGABAE)
Keywords
Where The Growing Studio is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Growing Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Acting Classes and Workshops: TV/Film/Theatre classes offered to professional actors with intentionally small class sizes. Classes are sold individually with enrollment on a first-come, first-served basis.
- College Content Programs: Customizable programs for college performing arts departments including showcases with industry professionals, workshops, and seminars. Packaged and customized to reflect school's budget, goals, and student needs.
- Tour Services: Full-service tours to NYC and London for middle and high schools including flights, accommodations, dining, shows, workshops, and tourist attractions. 3-Night/4-Day customizable packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual acting classes for professional actors |
| Other | Multi-year contract | College Content Programs - customized for each institution |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Growing Studio product offering
Product offeringCore offering
The Growing Studio is a performing arts training studio that sells TV/Film/Theatre acting classes with intentionally small class sizes, taught by working Broadway professionals, to individual professional actors. It also sells TGS College Content programs (including NYC Showcases with industry agents and casting directors) customized for university performing arts departments, and full-service TGS Tours to NYC and London for middle and high school groups.
Product overview
The Growing Studio is the largest international performing arts studio offering a comprehensive portfolio of acting education products and services. The core offerings include TV/Film/Theatre Classes taught by Broadway professionals, TGS College Content programs for college students featuring NYC Showcase opportunities, and TGS Tours providing immersive theatrical experiences to NYC and London. The studio also offers specialized workshops including Acting 101, Audition 101, Acting for the Camera, 30 Second Spotlight (commercial technique), Dance Workshop, Meet the Stars, Are You Ready for Show Biz?, and Actor Union Outreach. All offerings are designed for professional actors and feature intentionally small class sizes, with over 6,000 students annually across locations in New York, London, Amsterdam, and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- TV/Film/Theatre Classes
- TGS College Content B2B programs for college performing arts departments to expand industry relationships for students, with events rooted in education and packaged/customized to each school's budget, goals, and student needs, including NYC Showcase opportunities.
- TGS Tours Full-service tours to NYC and London for middle and high schools including flights, hotels, shows, workshops, and customizable 3-Night/4-Day packages with Broadway and West End access.
- NYC Showcase Showcase event for college students featuring agents, casting directors, directors, choreographers, and other industry professionals representing Broadway, TV, Film, and Commercial offices.
- Business of Show Business Seminars Educational seminars covering the business aspects of pursuing a professional acting career, offered to professional actors.
Quantifiable outcome
- Over 100 students placed on Broadway
- +1 more outcomes
Companies that use The Growing Studio
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
The Growing Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
The Growing Studio partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- Abrams Artists AgencycoreTalent agency participating in TGS College Content Showcases, providing students with exposure to representation and career opportunities.
- Carson Adler AgencycoreTalent agency providing industry access for students through showcases and workshops.
- DGRW, Inc.coreTalent agency participating in student showcases and industry events.
- Stewart Talent NYcoreTalent agency providing student exposure to industry professionals.
- Tara Rubin CastingflagshipMajor casting office working with students during TGS College Content programming and showcases.
- Binder CastingflagshipLeading casting director participating in student showcases and workshops.
- Wojcik / Seay CastingflagshipCasting office providing industry exposure for TGS students.
- Michael Cassara CastingcoreCasting director participating in TGS showcases and educational programming.
- bloc agency nyccoreTalent agency providing student industry access.
- The Hybrid AgencyminorTalent agency participating in showcases.
- The Krasny OfficeminorTalent agency providing industry access.
- The MineminorTalent agency participating in student events.
- Professional ArtistscoreTalent agency providing student exposure.
- Take 3 TalentminorTalent agency participating in showcases.
- Herman & Lipson CastingcoreCasting office participating in educational programming.
- Judy Henderson & AssociatescoreCasting director providing student workshops and showcases.
- Playwrights HorizonsminorTheatre company participating in student showcases.
- Roundabout Theatre CompanycoreMajor Broadway theatre company providing industry access.
- Liz Lewis CastingcoreCasting director participating in student programming.
- Brette Goldstein CastingcoreCasting director providing on-camera workshops for students.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Growing Studio competitors and assessment
Company assessmentDirect peers
- Stella Adler Studio of Acting: NYC-based acting studio offering conservatory-style training for serious actors with a faculty of working professionals. Directly comparable to TGS in target market (aspiring and professional actors) and product offering (in-person acting classes with industry access).
- Lee Strasberg Theatre & Film Institute: Iconic NYC and Los Angeles acting school using the Method technique, serving professional and aspiring actors worldwide. Comparable to TGS as a premium, instructor-led acting training brand with international recognition.
- Atlantic Theater Company / Atlantic Acting School: NYC-based acting school attached to a producing Off-Broadway company, offering professional actor training programs. Comparable to TGS in serving working actors seeking small-class instruction tied to a producing theatre ecosystem.
- The Neighborhood Playhouse School of the Theatre: Historic NYC acting school known for its Meisner-based training serving professional and pre-professional actors. Directly comparable to TGS as a long-established, instructor-led acting conservatory competing for the same NYC actor market.
- Circle in the Square Theatre School: NYC Broadway-based acting school offering conservatory training rooted in a producing theatre company. Comparable to TGS in leveraging a Broadway location and producing-theatre ties to attract working actors.
- Actors Studio Drama School (at The New School): NYC MFA and professional training program affiliated with The Actors Studio and Pace University. Comparable to TGS as a top-tier destination for serious actors seeking industry-connected training in NYC.
Broad incumbents
- NYU Tisch School of the Arts: Major university performing arts program with undergraduate and graduate acting training. Comparable to TGS as a pipeline for the same talent pool, though TGS competes more directly through continuing ed and post-graduate professional classes.
Regional players
- Royal Academy of Dramatic Art (RADA): London-based conservatory offering rigorous acting training with strong industry recognition. Comparable to TGS as a top-tier English-language acting school; TGS's London location and West End tours put it in overlapping market territory.
- London Academy of Music and Dramatic Art (LAMDA): Premier London drama school offering professional acting, directing, and technical theatre training. Comparable to TGS's London programming and West End tour services in serving aspiring British and international performers.
Emerging players
- National Theatre Institute / Eugene O'Neill Theater Center: US-based intensive theatre training programs for emerging professionals, including college and pre-professional tracks. Comparable to TGS's College Content showcases as a pathway connecting developing actors to industry professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Growing Studio social profiles
Digital presenceThe Growing Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Growing Studio leadership team
Management profileNumber of profiles
Profiles1 record
The Growing Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Growing Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Growing Studio
What does The Growing Studio do?
The Growing Studio is a performing arts training studio that sells TV/Film/Theatre acting classes with intentionally small class sizes, taught by working Broadway professionals, to individual professional actors. It also sells TGS College Content programs (including NYC Showcases with industry agents and casting directors) customized for university performing arts departments, and full-service TGS Tours to NYC and London for middle and high school groups.
Is The Growing Studio a public or private company?
The Growing Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Growing Studio founded?
The Growing Studio was founded in -1.
Where is The Growing Studio based?
The Growing Studio is headquartered in New York City, United States, in the North America region.
How does The Growing Studio make money?
Three revenue lines are on record. Acting Classes and Workshops are the primary driver. The others are college Content Programs and tour Services.
Who are The Growing Studio's main competitors?
Direct peers on record are Stella Adler Studio of Acting, Lee Strasberg Theatre & Film Institute, Atlantic Theater Company / Atlantic Acting School, The Neighborhood Playhouse School of the Theatre, Circle in the Square Theatre School and Actors Studio Drama School (at The New School). NYU Tisch School of the Arts is listed as a broad incumbent. Regional players are Royal Academy of Dramatic Art (RADA) and London Academy of Music and Dramatic Art (LAMDA). National Theatre Institute / Eugene O'Neill Theater Center is listed as an emerging player.
Does The Growing Studio have an API?
No public API is recorded for The Growing Studio.
What industry is The Growing Studio in?
The Growing Studio's product category is Performing Arts Education. Its primary akta.pro industry code is MPAGABAE, Children’s & Youth Theatre. Its NAICS code is 61161.