The Gunter San Antonio Riverwalk

What The Gunter San Antonio Riverwalk does

The Gunter San Antonio Riverwalk is a privately held historic boutique hotel operating 311 guest rooms (including 30 suites) at 205 East Houston Street in downtown San Antonio, Texas. The property traces its origins to the Frontier Inn (1837) and has operated under the current name since November 20, 1909; it was added to the National Register of Historic Places and is a member of Historic Hotels of America. The hotel is most notable as the site where blues musician Robert Johnson recorded tracks in Room 414 in November 1936, a heritage the property monetizes through music-themed suites, a Vinyl Library of more than 1,000 records with in-room record players, dedicated Vinyl Ambassadors, The Studio recording facility, and Bar 414 speakeasy. The property joined Marriott Bonvoy's Tribute Portfolio in 2023 following a $57 million renovation.

The hotel generates revenue across four streams: guest room revenue (311 rooms across Standard, Deluxe, Specialty Suite, and Presidential tiers priced per night), food and beverage (Jots Restaurant, Keystone Club, Bar 414, and a Paris Baguette Bakery Café), events and weddings (more than 20,000 sq ft of space including the Crystal Ballroom and Rose Room), and ancillary services (valet parking at $59/night, pet fees, late checkout). Distribution flows through Marriott Bonvoy's loyalty platform and Marriott.com, the hotel's direct website, major online travel agencies, and walk-in traffic generated by proximity to the River Walk, the Alamo, the Majestic Theatre, and the Henry B. González Convention Center.

The customer base spans leisure tourists, business and convention travelers, wedding and corporate event clients, music enthusiasts, pet-owning travelers, and local F&B patrons. The marketing mix combines content marketing (website and blog), Marriott referral distribution, organic social (Facebook, Instagram, LinkedIn), and OTA channels. Operationally, the property runs on standard hospitality property management systems integrated with Marriott's reservation infrastructure, supported by 74 employees, with no disclosed AI/ML capabilities and a private ownership structure whose investors and financials are not publicly disclosed.

Name

The Gunter San Antonio Riverwalk

Legal name

Sheraton Gunter Hotel San Antonio

Website

https://thegunterhotel.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

The Gunter San Antonio Riverwalk is a 116-year-old historic boutique hotel in downtown San Antonio operating 311 rooms and 30 suites as part of Marriott Bonvoy's Tribute Portfolio. It serves leisure tourists, business travelers, wedding clients, and music enthusiasts with music-themed amenities anchored by Robert Johnson's 1936 Room 414 recording heritage.

Ownership category

akta.pro rank

Product category

Historic Boutique Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Historic boutique hotel
• Hotel accommodations
• Event venues
• Fine dining
• Wedding and meeting spaces

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Guest Room Revenue: The primary revenue stream from 311 guest rooms including 30 suites. Rooms feature various categories from standard queen/king to specialty suites named after music legends. Booking available through direct channels and Marriott platforms.
2. Food & Beverage Operations: Multiple dining outlets including Jots Restaurant (breakfast, brunch, dinner), Keystone Club lobby bar, Bar 414 speakeasy, Paris Baguette bakery café, and in-room dining. Revenue generated from covers, food sales, and alcoholic beverages.
3. Events & Weddings: Over 20,000 square feet of event space including Crystal Ballroom, Rose Room, and multiple meeting rooms. Revenue from venue rentals, catering services, and event planning for weddings, corporate events, and social gatherings.
4. Valet Parking: Valet parking services offered at $59 per night (with discounts through special packages), generating ancillary revenue from hotel guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Gunter Hotel is a historic 1909 landmark boutique hotel in downtown San Antonio offering 311 guest rooms (including 30 suites) with curated music-themed amenities such as in-room record players and a library of over 1,000 vinyl records supported by dedicated Vinyl Ambassadors. The property also operates multiple dining outlets (Jots Restaurant, Keystone Club, Bar 414 speakeasy, and Paris Baguette Bakery Café), over 20,000 square feet of event and wedding space, a historic basement barbershop, The Studio recording facility, and a private Vibe Lounge, all delivered as part of Marriott Bonvoy's Tribute Portfolio.

Product overview

The Gunter Hotel is a historic boutique hotel offering a unified hospitality experience combining accommodations, dining, entertainment, and music programming. The property features 311 guest rooms and 30 suites, multiple dining outlets including Jots Restaurant, Keystone Club, Bar 414, and Paris Baguette Bakery Café, plus The Studio recording studio, Vinyl Library with Vinyl Ambassadors service, event venues spanning 20,000+ square feet, a historic basement barbershop, fitness center, outdoor pool, and Vibe Lounge. The hotel's music-forward identity stems from Robert Johnson's legendary 1936 recording session in Room 414.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Rooms & Suites 311 guest rooms including 30 suites featuring premium bedding, in-room record players, curated vinyl albums, mini fridges, tea/coffee kettles, flat-screen TVs, and D.S. and Durga bath amenities. Categories range from Standard Queen/Queen and King rooms to Deluxe/Producer rooms (300-405 sq ft) and specialty suites (600-1,100+ sq ft) honoring music legends, with the Presidential Suite spanning 1,450 sq ft.
• Jots Restaurant Signature hotel restaurant serving contemporary American cuisine with locally inspired Texas flavors in a warm, refined setting. Open for breakfast, brunch, and dinner service to hotel guests and local diners.
• Keystone Club Elegant lobby bar serving craft cocktails and curated light bites in a sleek, stylish setting open daily. Functions as a gathering and meeting point within the hotel lobby.
• Bar 414 Speakeasy Speakeasy-inspired bar named after Room 414 where Robert Johnson recorded in 1936, featuring craft cocktails, live music programming, and a soulful atmosphere. Award-winning bar concept accessed through the gallery wall.
• Paris Baguette Bakery Café Global bakery café offering freshly baked breads, pastries, cakes, savory items, and handcrafted coffees. First San Antonio location operating within the hotel.
• The Studio Recording Facility State-of-the-art recording studio and creative space inspired by Robert Johnson's 1936 session, designed by acoustical architect Steven Durr and Grammy-winning producer Michael Ramos. Available to local and traveling musicians as a creative workspace.
• Vinyl Library Curated collection of over 1,000 vinyl albums spanning genres and decades, available for guests to check out and enjoy on in-room record players.
• Vinyl Ambassadors Service On-site music curators who help guests connect with the vinyl collection through tailored recommendations, share history behind recordings, and create personalized listening experiences during their stay.
• Event & Wedding Venues Over 20,000 square feet of event space including the Crystal Ballroom (3,129 sq ft), Rose Room (2,498 sq ft), International Room, English Room, Terrace, and multiple smaller meeting rooms. Used for weddings, corporate gatherings, galas, and social celebrations with venue rentals, catering, and event planning support.
• The Vibe Lounge Private lounge space for up to 25 guests featuring comfortable seating, large-screen TV, and karaoke equipment for small gatherings, meetings, and celebrations.
• Basement Barbershop Historic barbershop operating continuously since 1909 in the hotel's basement, offering haircuts, shaves, and shoeshines to hotel guests and local patrons.

Quantifiable outcome

• Over 116 years of continuous operation as a hotel
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Marriott Bonvoy / Tribute PortfoliocoreChannel Partner/ Reseller/ Distributor · 1 January 2023The Gunter Hotel joined Marriott Bonvoy's Tribute Portfolio in 2023 following a $57 million transformation. This partnership provides access to Marriott's global loyalty program with over 150 million members, distribution through Marriott.com, and marketing support as part of the Tribute Portfolio brand of independent boutique hotels.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• The Westin Riverwalk, San Antonio: Direct peer: A full-service River Walk hotel also under the Marriott family, competing directly for the same leisure, convention, and group demand. Comparable in brand-distribution dynamics, F&B, and event space.
• Hilton Palacio del Rio: Direct peer: A full-service Hilton hotel on the River Walk, comparable in downtown/River Walk positioning, group and event business, and competing for similar leisure and convention demand.
• Hyatt Regency San Antonio Riverwalk: Direct peer: A large full-service convention-oriented hotel on the River Walk directly adjacent to The Alamo. Comparable in downtown full-service positioning, group/convention demand capture, and event space infrastructure.
• Drury Plaza Hotel San Antonio Riverwalk: Direct peer: A historic 1929-built full-service hotel on the River Walk, comparable in downtown location, historic character, group facilities, and leisure/business mix.
• Crockett Hotel: Direct peer: A historic 1909-built boutique hotel across from The Alamo on the River Walk. Comparable in heritage, downtown location, scale, and family/leisure traveler mix.
• Hotel Emma: Direct peer: A historic boutique full-service hotel on the San Antonio River Walk at the Pearl District, also positioned around cultural heritage and culinary identity. Comparable in scale, full-service amenities, and differentiated experiential positioning.
• Omni La Mansión del Rio: Direct peer: A Spanish Colonial-style full-service hotel on the River Walk, comparable in historic character, downtown location, F&B offerings, and group/event business.
• San Antonio Marriott Rivercenter: Direct peer: A large convention-oriented Marriott-branded hotel adjacent to the Henry B. González Convention Center. Comparable in targeting the same business and convention traveler, with overlapping event space.
• Menger Hotel: Direct peer: A 1859-built historic full-service hotel directly across from The Alamo, also on the National Register of Historic Places. Comparable in historic character, downtown/River Walk proximity, and group/wedding business.
• The St. Anthony Hotel: Direct peer: A historic 1909-built full-service hotel in downtown San Antonio, also recently renovated and part of Marriott's Tribute Portfolio. Comparable in heritage positioning, downtown location near the Alamo, and event space capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sheraton_gunter
• Facebookfacebook.com/TheGunterHotel
• LinkedInlinkedin.com/company/gunter-hotel-san-antonio
• Instagraminstagram.com/thegunterhotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gunter San Antonio Riverwalk