The Happy Yogi

Name

The Happy Yogi

Legal name

The Happy Yogi Co-op

Website

https://thehappyyogi.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Kids & Family Yoga (HSADACAK), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Yoga instruction services
• Yoga therapy sessions
• Prenatal family yoga
• Community wellness classes
• Meditation workshops events

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Drop-in Classes and Class Passes: Single drop-in classes and multi-class passes (4, 8, 20 class packs) sold on a per-class basis with expiration windows. Passes activate on first use.
2. Monthly Memberships: Recurring monthly subscriptions (Tier 1: $129/month for up to 12 classes; Tier 2: $149/month unlimited). Includes member discounts on enrollment sessions and workshops. Billed monthly with 3-month commitment.
3. Private Yoga Sessions: One-on-one sessions with yoga instructors priced at $115/60 min, $140/75 min, $170/90 min. Reduced rates available for multi-session purchases.
4. Yoga Therapy Sessions: One-on-one yoga therapy sessions facilitated by certified yoga therapists. Priced at $150/60 min, $170/75 min, $200/90 min.
5. Community Acupuncture: Group/community acupuncture sessions offered on a sliding scale ($35-$55). Delivered in a shared space model.
6. Enrollment Sessions: Multi-week series of classes (e.g., 6-week prenatal, baby & me, Yin Yoga & Reiki) sold as packages with per-class or full-session pricing.
7. Workshops and Special Events: Specialized workshops (e.g., Max Strom workshops at $50-$219, Thai massage, sound baths) and TGI-FriYAY series offered separately from regular class passes and memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

The Happy Yogi is a community cooperative yoga studio offering multi-style group yoga classes (Hatha, Vinyasa, Yin, Gentle, Prenatal, Baby & Me, Qigong) delivered in-studio, via Zoom live stream, and through on-demand recordings. Beyond group classes, the studio sells multi-week enrollment sessions, specialty workshops (e.g., Max Strom intensives, sound baths, Thai massage), one-on-one private yoga and yoga therapy sessions with IAYT-certified therapists, and community acupuncture at sliding-scale pricing. The primary customers are individual wellness practitioners in the Montgomery County, MD and broader DMV region.

Product overview

The Happy Yogi is a community yoga studio cooperative offering a comprehensive range of wellness services centered around yoga instruction and holistic health. The core offerings include In-Studio Drop-In Classes at their 'Treehouse' studio space, Zoom Online Classes for remote participation, and specialized Enrollment Sessions running 6-week series. Additional services encompass Yoga Therapy (with four IAYT-certified therapists), Private Sessions, Community Acupuncture, Sound Baths, Qigong classes, and Prenatal/Family Yoga programming. The studio also hosts Workshops & Special Events including the TGI-FriYAY Friday series and visiting teacher workshops like Max Strom. New students are welcomed with special introductory pricing. The studio operates as a cooperative and uses MindBody Online for scheduling and bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Studio Drop-In Classes Weekly drop-in yoga classes held at The Treehouse studio space within Tikvat Israel Congregation in Rockville, MD. Styles include Vinyasa, Hatha, Gentle, Yin, Prenatal, Qigong, and Baby & Me Yoga across multiple skill levels, open to individual community members.
• Zoom Online Classes (Live Stream) Live-streamed yoga classes delivered via Zoom, allowing remote participation. Students who miss a live class automatically receive a recording link and can view the session on-demand for 48 hours.
• Private Yoga Sessions One-on-one personalized yoga instruction tailored to individual needs (beginner, prenatal, therapeutic, assisted stretch). Priced at $115/60 min, $140/75 min, $170/90 min with reduced rates for multi-session packages. First session includes a 90-minute intake process.
• Yoga Therapy One-on-one or small-group sessions facilitated by four IAYT-certified Yoga Therapists (Monya Cohen, Lisa Danahy, Carrie Vieira, Charlene Muhammad) addressing chronic conditions, trauma, stress, anxiety, depression, PTSD, arthritis, and other persistent health concerns. Priced at $150/60 min, $170/75 min, $200/90 min.
• Prenatal & Family Yoga Specialized yoga programming for expectant parents, infants (6 weeks to 1 year via Baby & Me), and families with young children (ages 3-7 via monthly Family Yoga workshops). Includes dedicated prenatal yoga for all trimesters.
• Enrollment Sessions Multi-week commitment-based class series (typically 6 weeks) with cumulative teaching, covering specialized topics such as Prenatal Yoga, Baby & Me Yoga, Yin Yoga & Reiki, and Monday Night Vinyasa.
• Workshops & Special Events Special workshops and events including TGI-FriYAY Friday evening series, Thai Massage workshops, Sound Bath Meditations, and visiting teacher workshops such as Max Strom.
• Community Acupuncture Group acupuncture treatments in a shared setting ("Acupuncture Happy Hour") offered by licensed acupuncturist Erin Langley on Friday afternoons. Priced on a sliding scale ($35, $45, or $55) chosen by the client to increase accessibility.
• Sound Baths Sound healing experiences using crystal bowls, Tibetan singing bowls, and chimes, led by certified yoga therapist Carrie Vieira. Designed to activate the relaxation response and reduce anxiety.
• Qigong Classes Ancient Chinese practice combining gentle movement, controlled breathing, self-massage, and meditation. Taught by Nancy Goldberg with certification from the Institute of Integral Qigong and Tai Chi.
• Max Strom Workshops Weekend workshop intensives hosted by visiting teacher Max Strom, with topics such as Breathe to Heal, Forgiveness, Overthinking, and Grief. Priced at $50-$219 depending on individual workshops, full-day sessions, or the full weekend.
• TGI-FriYAY Series Friday evening rotating class series featuring various teachers and class styles, including Thai Self-Massage, YIN*yasa, Yoga for Pelvic Floor, and Restore & Resonate workshops.
• Beginner's Classes Introductory yoga classes and series designed for beginners, including Level 1 classes, Introduction to Vinyasa Flow enrollment series, and Yoga FUNdamentals sessions.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tikvat Israel CongregationcoreOthers · 1 January 2023The Happy Yogi Co-op hosts its primary studio space ('The Treehouse') within Tikvat Israel Congregation in Rockville, MD. The partnership provides the studio with a dedicated practice space in exchange for community engagement with the congregation's community. The studio operates upstairs in the old education wing.
• Wheaton Volunteer Rescue SquadminorOthersDave Cohen teaches Monday night Vinyasa Flow Level 2 classes at the Wheaton Volunteer Rescue Squad facility on Arcola Avenue in Wheaton, MD. This partnership allows the studio to extend its programming into the Wheaton community.
• Manor Woods Swim ClubminorOthersOutdoor yoga classes are offered on Saturdays (2-3:15pm) during spring and fall at Manor Woods Swim Club on Bauer Drive, providing outdoor practice opportunities for the community.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• CorePower Yoga: Large yoga studio chain offering in-person and on-demand classes, similar multi-style programming and membership-based pricing. Compares as a scaled, well-capitalized operator in the same yoga instruction category.
• YogaWorks: Multi-location yoga studio brand offering drop-in classes, memberships, and teacher training. Direct overlap in class formats (Vinyasa, Hatha, Yin) and pricing structures.
• Yoga Six: Boutique yoga chain with subscription-based memberships and class packs. Comparable pricing tier ($129-$149/month range) and multi-format class offerings.
• Life Time Fitness: Premium national fitness club with comprehensive yoga programming, in-person and on-demand classes, and recovery services. Comparable breadth of program offerings (yoga, sound baths, acupuncture-adjacent recovery) at much larger scale.

Direct peers

• Modo Yoga: Community-rooted yoga studio chain with hot yoga, memberships, and teacher training. Closely comparable cooperative-feeling community model and multi-style class offerings.
• Y7 Studio: Boutique yoga studio offering heated Vinyasa-style classes with class packs and unlimited memberships. Comparable target customer (urban wellness practitioners) and digital extension of classes.

Emerging players

• StretchLab: Assisted stretching and mobility franchise offering one-on-one sessions. Comparable private/small-group service model with $115+ per-session pricing adjacent to The Happy Yogi's private yoga sessions.
• exhale: Boutique fitness and wellness brand combining yoga with spa, recovery, and holistic services. Comparable integrated wellness ecosystem including yoga, sound healing, and therapeutic offerings.
• Glo: Online yoga and meditation platform with live and on-demand classes. Comparable Zoom live-stream and 48-hour on-demand offerings for distributed student base.

Others

• Peloton: Connected fitness platform with yoga, meditation, and strength classes on demand. Competes for share of wallet and time against The Happy Yogi's online/on-demand streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Happy Yogi