The Holy Art
The Holy Art is a London-based contemporary art gallery and exhibition platform founded in 2020 that hosts 400+ exhibitions across 20+ cities for a community of 25,000+ emerging artists, monetizing through participation fees, memberships, sales commissions, and digital services.
- Company typePrivate
- Founded2020
- Headquarters21-31 Shacklewell Lane, England, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Holy Art does
The Holy Art (legally THE HOLY ART LTD.) is a London-headquartered contemporary art gallery and exhibition platform founded in 2020. It curates and hosts exhibitions across a permanent London gallery and a network of more than 20 city activations spanning New York, Paris, Tokyo, Amsterdam, Berlin, Athens, Milan, Madrid, Barcelona, and Mexico City, alongside virtual tours and digital exhibitions delivered through a Squarespace-based web platform. The company serves a community of more than 25,000 artists, primarily emerging and mid-career contemporary practitioners, by providing exhibition access, secondary-market placement, and discovery channels to collectors.
The business operates four revenue lines: a one-time £120 Personal Social Media Campaign (PSMC) service, recurring artist memberships, exhibition participation fees, and commission on artwork sales transacted through the gallery or its marketplace partners. Distribution is extended through a partnership stack that includes Own Art for consumer financing, Revolut for payments, Mostra as a sell-your-work secondary marketplace, Streeters Gallery as a talent and programming partner, and SolidNFT and NFT Factory Paris for digital-asset distribution. No external funding rounds, acquisitions, or proprietary technology assets have been disclosed.
Operationally the company is lean, with approximately 19 employees and a 4-person leadership team (two co-founders and two directors) executing a high-volume, low-ticket model that depends on partner leverage and city pop-ups rather than owned inventory or institutional anchors. There is no disclosed AI/ML capability, no proprietary data moat, and no enterprise customer concentration, making the model dependent on sustained artist acquisition and conversion to paid services.
The Holy Art firmographics
Firmographics- Name
- The Holy Art
- Legal name
- THE HOLY ART LTD.
- Website
- https://theholyart.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Holy Art is a London-based contemporary art gallery and exhibition platform founded in 2020 that hosts 400+ exhibitions across 20+ cities for a community of 25,000+ emerging artists, monetizing through participation fees, memberships, sales commissions, and digital services.
- Ownership category
- akta.pro rank
The Holy Art industry classification
Industry- Product category
- Contemporary Art Gallery Services
- NAICS
- Art Dealers (459920), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where The Holy Art is headquartered
LocationHeadquarters
- HQ city
- 21-31 Shacklewell Lane, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
The Holy Art business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Personal Social Media Campaign (PSMC): One-time paid promotional service for artists at £120, including permanent artist interview publication and Instagram promotion to the gallery's international network.
- Membership Subscriptions: Membership program offering artists access to exhibition opportunities, marketing support, and a global network of artists and collectors.
- Artwork Sales Commission: Gallery facilitates artwork sales from exhibitions with commission-based revenue model. Accepts Own Art installment payment plans for customers.
- Exhibition Participation Fees: Artists pay participation fees for exhibition slots in physical and digital shows across global venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Personal Social Media Campaign (PSMC) - One-time promotional service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
The Holy Art product offering
Product offeringCore offering
The Holy Art operates physical and digital contemporary art exhibitions across 20+ global cities through an open-call submission platform, curating shows for a global community of 25,000+ artists. The company generates revenue through exhibition participation fees, artist membership subscriptions, paid promotional services (PSMC at £120), and commissions on artwork sales facilitated through exhibitions and the integrated Mostra marketplace. Supporting offerings include virtual exhibition tours, digital catalogues, and event ticketing for private views.
Product overview
The Holy Art operates as a multi-location contemporary art gallery network offering a unified platform for artists to exhibit, promote, and sell their work globally. The core offering consists of The Holy Art Gallery (physical and digital exhibition spaces across 10+ cities), Open Calls for Artists (submission platform for exhibition opportunities), and Art On Loop (signature exhibition format with digital and physical components). Supporting services include Memberships (artist network access), Personal Social Media Campaign (PSMC, promotional service with permanent interviews and Instagram features), Virtual Tours (360-degree exhibition documentation), and E-Catalogues (digital show documentation). The Journal serves as an editorial content platform featuring artist interviews and exhibition coverage. Additional offerings include ticketed events and integration with the Mostra marketplace for art sales.
Differentiator
Problem solved
Functional benefit
Products and services
- The Holy Art Gallery A contemporary art gallery operating across 20+ global locations (London, New York, Paris, Athens, Tokyo, Amsterdam, Milan, Madrid, Barcelona, Berlin, Mexico City) hosting physical and digital exhibitions that connect artists with international audiences through open calls and curated shows.
- Open Calls for Artists
Quantifiable outcome
- 25,000+ artists have exhibited with the gallery
- +2 more outcomes
Companies that use The Holy Art
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
The Holy Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Holy Art partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and core.
- Own ArtsupportingOwn Art is a payment solution partner enabling customers to purchase artworks through installment plans. This partnership facilitates art sales by offering flexible payment options to collectors.
- RevolutsupportingRevolut is listed as a partner, likely providing payment processing services for online transactions and art purchases through the gallery's digital platforms.
- Streeters GallerycoreStreeters Gallery is part of the same creative community as The Holy Art and Mostra, representing one of three ways into the artist community. Described as 'Streeters Gallery 2.0' indicating collaborative relationship.
- MostracoreMostra (getmostra.com) is the sell-your-work platform associated with The Holy Art family. It is one of three entry points to the artist community alongside The Holy Art and Streeters Gallery, suggesting shared ownership or strategic alignment.
- SolidNFTsupportingFrench startup collaborating with Maxiverse (featured artist) to create print editions of digital artwork. Illustrates the gallery's integration with NFT and blockchain-related technology providers for digital art sales.
- NFT Factory ParissupportingNFT Factory in Paris hosted previous exhibitions for Maxiverse artists. Holy Art Gallery is providing similar exhibition services in London and Athens, positioning itself as an alternative to NFT Factory for NFT artists seeking physical exhibition presence.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Holy Art competitors and assessment
Company assessmentDirect peers
- Saatchi Art: Online art marketplace and gallery connecting emerging artists with global collectors. Highly comparable to The Holy Art as a digital-first platform serving emerging artists, with similar artist-discovery and collector-acquisition motions.
- Unit London: Contemporary art gallery in London showcasing emerging and established international artists. Comparable in target audience (contemporary collectors) and operating model combining physical exhibitions with strong digital presence.
- Degree Art: London-based online art gallery featuring emerging artists and recent graduates. Closely comparable as a UK-headquartered gallery with a focus on emerging artists and international collector outreach through digital channels.
- Singulart: Online contemporary art gallery representing emerging and established artists worldwide. Directly comparable to The Holy Art's model of curating and selling emerging artist work globally, with similar target customer (international collectors of accessible contemporary art).
- Artsy: Leading online art marketplace aggregating galleries, auction houses, and artists. Comparable to The Holy Art as a discovery-and-transaction platform for contemporary and emerging art, though Artsy operates a broader aggregator model versus Holy Art's owned-gallery approach.
- Rise Art: Online art marketplace specializing in curated contemporary works from emerging artists. Comparable as a digital-first gallery with installment-payment options and a focus on making original art accessible to new collectors.
- Affordable Art Fair: International art fair circuit focused on accessible contemporary art priced under defined thresholds. Comparable to The Holy Art's positioning on emerging artists and accessible price points, though operating via fairs rather than permanent gallery venues.
- TAG Fine Arts: London-based contemporary art gallery with online sales and a focus on emerging and mid-career artists. Comparable as a UK gallery serving emerging contemporary artists with both physical and digital exhibition components.
Broad incumbents
- White Cube: Major international contemporary art gallery with locations in London, New York, Hong Kong, Paris, and Seoul. Comparable in global multi-city contemporary art gallery operations, though White Cube represents blue-chip established artists rather than The Holy Art's emerging-artist focus.
- Maddox Gallery: Established UK gallery group with multiple physical locations and a roster of contemporary and emerging artists. Comparable as a multi-location UK contemporary art gallery, though Maddox operates a more selective, higher-price-point model than The Holy Art's open-access approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Holy Art social profiles
Digital presenceThe Holy Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Holy Art leadership team
Management profileNumber of profiles
Profiles4 records
The Holy Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Holy Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Holy Art
What does The Holy Art do?
The Holy Art operates physical and digital contemporary art exhibitions across 20+ global cities through an open-call submission platform, curating shows for a global community of 25,000+ artists. The company generates revenue through exhibition participation fees, artist membership subscriptions, paid promotional services (PSMC at £120), and commissions on artwork sales facilitated through exhibitions and the integrated Mostra marketplace. Supporting offerings include virtual exhibition tours, digital catalogues, and event ticketing for private views.
Is The Holy Art a public or private company?
The Holy Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Holy Art founded?
The Holy Art was founded in 2020. It employs 11 to 50 people.
Where is The Holy Art based?
The Holy Art is headquartered in 21-31 Shacklewell Lane, England, United Kingdom, in the Europe region.
How does The Holy Art make money?
Four revenue lines are on record. Personal Social Media Campaign (PSMC) is the primary driver. The others are membership Subscriptions, artwork Sales Commission and exhibition Participation Fees.
Who are The Holy Art's main competitors?
Direct peers on record are Saatchi Art, Unit London, Degree Art, Singulart, Artsy, Rise Art, Affordable Art Fair and TAG Fine Arts. Broad incumbents are White Cube and Maddox Gallery.
Does The Holy Art have an API?
No public API is recorded for The Holy Art.
What industry is The Holy Art in?
The Holy Art's product category is Contemporary Art Gallery Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920 and its SIC code is 7900.