Hotel & Hospitality Expo Saudi Arabia

What Hotel & Hospitality Expo Saudi Arabia does

Hotel & Hospitality Expo Saudi Arabia is a single-market B2B trade exhibition organizer for the Kingdom's hotel and hospitality sector, founded in 2012 and operated by dmg events, a subsidiary of DMGT (Daily Mail and General Trust). The company's core product is an annual three-day flagship exhibition held 15-17 September 2026 at the Riyadh International Convention & Exhibition Center (RICEC), positioned as the largest trade event of its kind in Saudi Arabia. Revenue is generated primarily through exhibition booth fees and sponsorship packages sold to hospitality suppliers and manufacturers, while visitor admission is offered free with pre-registration (freemium model).

The offering extends beyond the main exhibition into a portfolio of sub-products: CoffeeZone (a 2026 launch dedicated to Saudi Arabia's specialty coffee industry), the Hospitality Leaders Summit (executive conference), the Hotel & Hospitality Awards (recognition program), the Saudi Arabia Barista Championship (multi-day competition), and SaudiHost (a hosted buyer matchmaking program). Themed product sectors span Hospitality Technology, Wellness, Hotel Services, Operating Equipment & Supplies, HORECA F&B, Cleaning & Hygiene, and Hospitality Interiors. The 2026 edition is co-located with INDEX Saudi Arabia, broadening reach into interiors and built-environment buyers.

The company's go-to-market is event-driven and two-sided, connecting a supplier base (exhibitors and sponsors) with qualified trade buyers (hotel operators, restaurant and café owners, developers, procurement professionals) through direct sales and registration channels, amplified by media partnerships and an Industry Dialogue content series. Market tailwinds are substantial: Saudi tourism spending reached SAR 82.7 billion in Q1 2026, and the event is supported by dmg events' global event-organizing infrastructure and industry association memberships (UFI, SISO, AEO, AAXO, SACEOS).

Name

Hotel & Hospitality Expo Saudi Arabia

Legal name

Hotel & Hospitality Expo Saudi Arabia

Website

https://thehotelshowsaudiarabia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel & Hospitality Expo Saudi Arabia organizes Saudi Arabia's largest annual B2B trade exhibition for the hotel and hospitality sector, connecting suppliers, buyers, and decision makers over three days at RICEC in Riyadh.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Hospitality trade exhibition
• Hotel industry events
• HORECA sourcing platform
• Trade show services
• Hospitality networking events

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition and Booth Fees: Revenue generated from companies exhibiting at the expo, purchasing booth space to showcase their hospitality products and services to trade visitors.
2. Sponsorship Packages: Revenue from sponsorship opportunities including event branding, speaking slots, and visibility placements throughout the exhibition.
3. Visitor Registration: Free visitor registration is offered to qualified trade professionals seeking to attend the exhibition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hotel & Hospitality Expo Saudi Arabia is an annual B2B trade exhibition held at the Riyadh International Convention & Exhibition Center, connecting hospitality suppliers, buyers, and decision makers across Saudi Arabia's hotel, restaurant, café, and tourism sectors. The event offers exhibition booth space, sponsorship packages, themed product sectors (Hospitality Technology, Wellness, Hotel Services, Operating Equipment & Supplies, HORECA F&B, Cleaning & Hygiene, Hospitality Interiors), and sub-events including CoffeeZone, the Hospitality Leaders Summit, the Hotel & Hospitality Awards, and the Saudi Arabia Barista Championship. The expo is co-located with INDEX Saudi Arabia to unify hospitality and interiors sourcing.

Product overview

Hotel & Hospitality Expo Saudi Arabia is a single unified trade exhibition event for the Kingdom's hotel and hospitality sector. The core offering is the main exhibition at Riyadh International Convention & Exhibition Center, supported by specialized sub-products including CoffeeZone (a dedicated coffee industry showcase new for 2026), the Hospitality Leaders Summit (executive conference), the Hotel & Hospitality Awards (recognition program), the Saudi Arabia Barista Championship (competition), and SaudiHost (hosted buyer program). The event also features themed product sectors covering Hospitality Technology, Wellness, Hotel Services, Operating Equipment & Supplies, HORECA F&B, Cleaning & Hygiene, and Hospitality Interiors. Visitor access is managed through an online registration platform. The exhibition is co-located with INDEX Saudi Arabia for hospitality and interiors professionals.

Differentiator

Problem solved

Functional benefit

Brands

• CoffeeZone: Dedicated destination for Saudi Arabia's coffee industry featuring specialty coffee brands, roasteries, café operators, distributors and hospitality buyers.
• Hotel & Hospitality Awards
• Hospitality Leaders Summit
• Saudi Arabia Barista Championship

Products and services

• Hotel & Hospitality Expo Saudi Arabia (Main Exhibition) The largest trade event in the Kingdom for the hotel and hospitality sector, held 15-17 September 2026 at the Riyadh International Convention & Exhibition Center (4pm-10pm daily). Connects hospitality suppliers, buyers, and decision makers, with co-location with INDEX Saudi Arabia.
• CoffeeZone A specialized event segment dedicated to Saudi Arabia's coffee industry, connecting specialty coffee brands, roasteries, café operators, distributors, and hospitality buyers across the full coffee journey from roasting and brewing equipment to specialty blends and café concepts.
• Hospitality Leaders Summit A leadership conference within the expo featuring visionary industry leaders discussing challenges, presenting bold ideas, and sharing exclusive insights and expertise on the latest hospitality trends and predictions.
• Hotel & Hospitality Awards An awards program recognizing individuals and establishments enriching Saudi Arabia's hospitality community, celebrating the best hospitality experiences and operational excellence across the Kingdom.
• Saudi Arabia Barista Championship A competition taking place across all three days of the expo that celebrates Saudi Arabia's growing coffee culture while highlighting the skill, precision, and passion behind exceptional coffee preparation.
• SaudiHost (Hosted Buyer Program) A hosted buyer program connecting qualified buyers with suppliers through pre-scheduled business meetings during the exhibition.
• Product Sectors (Themed Exhibition Areas) Themed exhibition areas within the expo covering Hospitality Technology, Wellness (Gyms, Recreation, Spa & Sports), Hotel Services, Operating Equipment & Supplies, HORECA F&B & Food Services, Cleaning & Hygiene, and Hospitality Interiors.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Arabian Hotel Investment Conference (AHIC): Annual investment-focused hotel industry conference in the Middle East connecting owners, operators, developers, and investors. Comparable as a high-level hospitality networking and dealmaking platform targeting the same Saudi/Gulf decision-maker segment.
• The Hotel Show Dubai: Long-running annual hospitality trade exhibition in Dubai (also dmg events–operated) directly competing for the same regional exhibitor pool targeting the Gulf hospitality market. Most direct comparable in product, audience, and business model.
• INDEX Saudi Arabia: Co-located interior design and fit-out trade show in Saudi Arabia, addressing overlapping interior designers, hotel developers, and procurement teams. Operates as both a peer and a strategic partner via the 2026 co-location arrangement.
• Saudi HORECA: Saudi-based B2B trade show covering HORECA, F&B, and hospitality supply, run annually in Riyadh. Competes head-to-head with Hotel & Hospitality Expo for the same Saudi HORECA exhibitor and buyer audience.

Broad incumbents

• EquipHotel Paris: Long-established biennial hospitality and foodservice trade show in Paris with global exhibitor reach. Comparable as a broad international incumbent in the same hospitality B2B trade show category, though focused on the European market.
• The Big 5 Saudi: Major construction and building industry trade show in Saudi Arabia, also operated by dmg events. Attracts some overlapping exhibitors (interiors, fit-out, equipment suppliers) and competes for Saudi supplier marketing budgets, though focused on construction rather than hospitality.

Regional players

• FHA-Food & Beverage (HoReCa) Singapore: Asia's leading HORECA trade event covering foodservice, bakery, and hospitality supply. Comparable as an international HORECA trade show targeting a different regional market but competing for the same global F&B and hospitality equipment exhibitor base.

Emerging players

• HITEC (Hospitality Industry Technology Exposition & Conference): Global hospitality technology trade event covering PMS, guest experience, and back-of-house tech — overlaps with the expo's Hospitality Technology product sector and competes for the same tech vendor exhibitor wallet.
• Specialty Coffee & Tea Expo (or World of Coffee): Specialized coffee industry trade events that compete directly with the new CoffeeZone segment for Saudi/Gulf coffee brands, roasteries, and café operators. Comparable as a focused emerging sub-vertical within the broader hospitality expo space.

Others

• dmg events (DMGT portfolio): Parent organizer of the expo and operator of numerous global trade shows (The Big 5, ADIPEC, INDEX). Relevant as the operating parent and as a benchmark for event-company valuation and operating standards in the trade show industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dmgeventsglobal
• Facebookfacebook.com/dmgeventsglobal
• LinkedInlinkedin.com/company/hhexposaudi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel & Hospitality Expo Saudi Arabia