What Hyperlite does

The Hyperlite Store (legal name: The Hyperlite Store; DBA of thehyperlitestore) is a direct-to-consumer e-commerce retailer of watersports equipment, operated in cooperation with BoardCo, a family-owned business headquartered in Springville, Utah that has served the watersports community since 1989. The storefront at thehyperlitestore.com functions as an authorized dealer for Hyperlite and HO Sports, carrying wakeboards, wakesurf boards, water skis, wake foils, kneeboards, stand-up paddle equipment, towables/tubes, bindings, ropes and handles, bags, life jackets, wetsuits, clothing, ballast, and gift cards. Catalog positioning spans entry-level recreational gear through professional tournament equipment, with sub-brand collections including the Freepress cable park line (co-designed with pro rider JB O'Neill) and the HO Syndicate tournament water ski line, plus signature accessories from riders such as Jodi Grassman's Storm Series.

Name

Hyperlite

Legal name

The Hyperlite Store

Website

https://thehyperlitestore.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hyperlite Store is a BoardCo-powered, direct-to-consumer e-commerce retailer selling authorized Hyperlite and HO Sports watersports equipment — wakeboards, wakesurf boards, water skis, wake foils, and accessories — to recreational and competitive water sports enthusiasts in the Continental US.

Ownership category

akta.pro rank

Product category

Watersports Equipment Retail

akta.pro primary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Watersports equipment retail
• Wakeboards and bindings
• Wakesurf boards online
• Water skis e-commerce
• Watersports gear dealer

Headquarters

HQ city

Springville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: The Hyperlite Store operates as a direct-to-consumer e-commerce retailer selling watersports equipment (wakeboards, wakesurf boards, water skis, bindings, accessories) on a one-time purchase basis. No subscription or recurring revenue streams are employed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Hyperlite Store is a direct-to-consumer online retailer that sells branded watersports equipment — primarily Hyperlite and HO Sports products — including wakeboards, wakeboard bindings, wakesurf boards, water skis, water ski bindings, wake foils, ropes and handles, life jackets, wetsuits, ballast, tubes, kneeboards, stand-up paddle equipment, bags, gloves, and clothing. The store operates as an authorized dealer powered by BoardCo, a family-owned watersports business, fulfilling orders from Springville, UT to customers in the Continental US.

Product overview

The Hyperlite Store is an authorized Hyperlite dealer offering a comprehensive portfolio of watersports equipment, primarily powered by BoardCo. The core product lines include wakeboards (boat and cable-specific), wakesurf boards (surf and skim styles), water skis (recreational and HO Syndicate tournament-grade), and wake foils. Key sub-brands include the Freepress Collection (co-designed with JB O'Neill for cable park riding) and the HO Syndicate Collection (tournament-level water ski equipment). The product ecosystem includes extensive accessories: wakeboard and water ski bindings, ropes and handles (wakesurf, wakeboard, and water ski variants), bags (wakeboard, water ski, and wakesurf), life jackets, wetsuits, ballast systems, tubes/towables, clothing, gloves, and stand-up paddle equipment. Products span from entry-level recreational gear to professional tournament equipment, with partnerships with pro athletes including JB O'Neill (Freepress) and Jodi Grassman (Storm Series). The store also offers gift cards as a service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Wakeboards Wakeboards for boat riding and cable park use, including various sizes and models for all skill levels (entry through advanced).
• Wakeboard Bindings Bindings that connect riders to wakeboards, available in multiple fit systems including System Pro and System Lowback series, and Freepress cable park variants.
• Wakesurf Boards Wakesurf boards including surf style and skim style designs for riding the boat wake without a tow rope.
• Water Ski Bindings Bindings specifically designed for water skiing, including hardshell complete binding systems from HO Syndicate.
• Wake Foils Wake foil equipment for hydrofoil riding behind boats, including boards and foil systems.
• Towables/Tubes Towable tubes and inflatables for recreational tubing behind boats.
• Kneeboards Kneeboards for recreational riding on the water in a kneeling position.
• Stand-Up Paddleboards Paddleboards and paddles for stand-up paddleboarding.
• Life Jackets (PFDs) Personal flotation devices for wakeboarding, waterskiing, and wakesurfing safety.
• Wetsuits Wetsuits including spring suits and full suits from HO Syndicate for cold water protection.
• Clothing Apparel including t-shirts and clothing items from Hyperlite and HO Syndicate brands.
• Ballast Ballast bags and weights to increase boat wake size for wakeboarding and wakesurfing.
• Wakeboard Bags Bags designed to protect wakeboards during transport and storage.
• Wakesurf Fins and Traction Fins and traction pads for customizing wakesurf board performance and grip.
• Water Ski Gloves Gloves designed for water skiing with grip enhancements and hand protection.
• Wakesurf, Wakeboard, and Water Ski Ropes and Handles Tow ropes and handles for wakesurfing, wakeboarding, and water skiing with adjustable lengths, pro-level grip systems, and competition sections.
• Wakeboard Packages Complete wakeboard and bindings packages offered together at package pricing.
• Water Ski Packages Complete water ski and bindings packages for skiers at various skill levels.
• Hyperlite Store Gift Cards Gift cards available in denominations starting at $50 for purchasing watersports equipment.

Quantifiable outcome

• Lifetime returns with no time restrictions on all products (except Hyperlite Varial wakesurf boards once used)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BoardCocoreChannel Partner/ Reseller/ Distributor · 1 January 1989The Hyperlite Store is powered by BoardCo, a family-owned business that has served the watersports community since 1989. BoardCo is an authorized Hyperlite dealer and the parent company operating thehyperlitestore.com. The store's 20+ year partnership with Hyperlite and HO Sports has enabled tens of thousands of customers to access quality watersports gear. Orders are packed and shipped from BoardCo's facility in Springville, UT.
• HyperlitecoreChannel Partner/ Reseller/ DistributorThe Hyperlite Store is an authorized dealer for Hyperlite, a premier wakeboard, wakesurf, and watersports brand. The store sells the full range of Hyperlite products including wakeboards, bindings, wakesurf boards, and accessories.
• HO SportscoreChannel Partner/ Reseller/ DistributorThe Hyperlite Store is an authorized dealer for HO Sports (HO Syndicate), selling water skis, ski bindings, ski packages, ropes, handles, gloves, wetsuits, and accessories. The HO Syndicate collection represents HO Sports' professional-level water skiing equipment line.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BoardCo: Parent company and sibling storefront, also a family-owned authorized Hyperlite/HO Sports dealer offering the same core watersports catalog. Directly comparable e-commerce format and brand mix.
• Evo: Online and physical action-sports retailer covering wakeboards, water skis, snowboards, and ski gear. Most directly comparable to The Hyperlite Store given its specialization in board-sports categories and similar target customer.
• Tactics: Oregon-based board-sports retailer (skateboard, snowboard, wakeboard) operating a similar online-first model with curated brand catalogs. Comparable in target customer and product mix.

Broad incumbents

• Sun & Ski Sports: Multi-store and online outdoor retailer with a strong water sports assortment including wakeboards, water skis, and towables. Comparable channels and customer base but broader category mix.
• Bass Pro Shops: Large outdoor and marine retailer with assortment spanning wakeboards, water skis, and towables. Comparable customer base (boating enthusiasts) but much broader catalog and physical footprint.
• Backcountry: Large online outdoor retailer carrying watersports gear alongside broader outdoor categories. Comparable as a multi-category outdoor e-commerce competitor but with much wider assortment and stronger marketing engine.
• Moosejaw: Online outdoor retailer carrying a range of action-sports and outdoor gear. Overlaps in watersports accessories and apparel but is a generalist outdoor brand.
• REI: Outdoor co-op retailer offering wakeboards, water skis, and accessories as part of a much broader outdoor assortment. Competes for the same active-lifestyle customer but is not a wake/wake-surf specialist.
• Scheels: Regional sporting goods retailer with a sizable water sports assortment. Comparable in product breadth but competes mainly through physical superstores rather than a focused DTC niche.

Regional players

• Sport Chek: Canada's largest sporting goods retailer with watersports categories. Comparable in product mix but primarily a Canadian competitor; The Hyperlite Store explicitly excludes Canada from shipping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hyperlite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperlite